This is part two of a two part class taught at Real Access Pro. In this presentation, i list the exact steps to create a listing and get it to page on in a blog.

1. A Channel Partnership
Welcome to Real Access Pro:
Tuesday Training
200 PM (EDT)
What You Should Be Doing in Your Real Estate Business and Why
Click Here to View the Training
(Recorded earlier today)

2. A Channel Partnership
Agenda
• Learn the exact steps for blogging
• Learn the exact SEO techniques

3. A Channel Partnership
Blogging
• Two types of blogs
– Video Blogs (aka Vlogs)
– Everything else

4. A Channel Partnership
Blogging
Step 1
• Determine your target keyword phrase
– Use Google Keyword Tool
– Use Google Trends
– Use Google Search Engine
(Insert Images)

5. A Channel Partnership
Blogging
Step 1.1
• Using the Keyword Tool
– Link: adwords.google.com
– Sign into gmail or google account
– Insert your desired term
– Look for the following
• A large monthly local search volume
• Competition: Low or Medium

6. A Channel Partnership
Blogging
Step 1.2
• Using the Google Search Engine
– Type in your desired search term
– (Similar search terms and phrases will
appear)

7. A Channel Partnership
Blogging
Step 2
Once you have determined your search
phrase
• Use action keyword modifiers (best, fast,
etc)
• Use geo-centric terms
• Use niche keywords

8. A Channel Partnership
Blogging
Step 2
Examples
Best HUD Homes for Sale – Kissimmee FL
– Amber Pointe
Newly Listed Real Estate for Sale –
Kissimmee FL – Amber Pointe
Empty Townhome for Sale – Orlando FL –
Amber Pointe

9. A Channel Partnership
Blogging
Step 3
• Create a blog post
Every platform is different – but find inside
your website something that says or
references “create a new post”

10. A Channel Partnership
Blogging
Step 4
Use your headline as your first sentence
It must be exact
It must be bold
HTML Code
(<b></b>)
(<strong></strong>

11. A Channel Partnership
Blogging
Step 5
• Create compelling content
– It must be over 200 words
– It must be able to be read at a 7th grade level
– It must be original
• Use same content as long as you change 40% or
greater of the words
• Aka “spinning content”

12. A Channel Partnership
Blogging
Step 6
• Take your keyword search term (your
title) and sprinkle it around your content
so that it accounts for 2 – 5% of your
content
• Keyword density
• Make it bold type

13. A Channel Partnership
Blogging
Step 6.1
• Other factors to consider (WordPress,
templated sites provided by your
brokerage)
– H1, H2, H3 tags should be your primary and
alternate search phrases and MUST include a
geo-centric term

14. A Channel Partnership
Blogging
Step 6.2
• Syntax
– Heading Tags
• <h1>Homes for Sale Orlando FL – Amber Pointe</h1>
• <h2>Orlando Florida Real Estate – Amber Pointe</h2>
• <h3>Luxury Shorts Sales 34744</h3>
– Use heading then create a new line (for
paragraph) for reading ease

15. A Channel Partnership
Blogging
Step 7
• Take any alternate (supporting) keyword
search phrases that support your content
• Make it italics or underline type
– (<i></i>)
– (<emphasis></emphasis> or <em></em>)
– (<u></u>)

16. A Channel Partnership
Blogging
Step 7.1
• Examples
• Primary Keyword – HUD Home for Sale –
Kissimmee FL – Amber Pointe
• Alternate Keyword – Amber Pointe
Townhomes for Sale – Kissimmee FL

17. A Channel Partnership
Blogging
Step 8
• Images
– Add images
– 2/3 for every 400 or so words
– Tag the images with your primary or alternate
keyword search phrase
• Counts towards keyword density

18. A Channel Partnership
Blogging
Step 8

19. A Channel Partnership
Blogging
Step 9
LINKS

20. A Channel Partnership
Blogging
Step 9
• Links are the number one failure of all
web content out there
• Do it wrong, get penalized by Google
– No rankings at all
– Taken out of the search engines all together
– Accounts shut down

21. A Channel Partnership
Not
these
links

22. A Channel Partnership
Blogging
Step 9
Web Content Links Rule
• 2 – 5 links for every article or content piece
• The first link gets the majority of the juice
– It best go somewhere that benefits you
– (Referral Partners: somewhere that benefits
them)

23. A Channel Partnership
Blogging
Step 9
Web Content Links Rule
• Links should be diverse
• Links should be relevant
• Anchor Text should be diverse
• Referring links
• Location
• Death

24. A Channel Partnership
Blogging
Step 9
Web Content Links Rule
• Links should be diverse
– Get links to your content from different places
– Social Media
– Web 2.0 sites
– Video (HUGE)
– RSS feeds
– PDF Sharing sites (slideshare.net which is a part of
LinkedIn)
– Press Releases

25. A Channel Partnership
Blogging
Step 9
Web Content Links Rule
• Links should be relevant
– If your content is about “Things to do in
Kissimmee FL” then linking to the Kissimmee
Tourism Bureau is ok
– Linking to the Kentucky Tourism Board is
NOT ok

26. A Channel Partnership
Blogging
Step 9
Web Content Links Rule
• Anchor Text should be diverse
– Your URL
(http://www.thisorlandohomeforsale.com)
– Your Brand as the anchor link
– Your desired search phrase(s)
– Random

27. A Channel Partnership
Blogging
Step 9
Examples
<link>Homes for Sale Orlando</link>
<link>Kissimmee Real Estate for Sale</link>
<link>Amber Pointe Townhomes</link>
<link>Your Brand Words Here</link>
<link>your exact web address</link>
<link>search more homes</link>

28. A Channel Partnership
Blogging
Step 5
Syntax
<a href=“http://yourdomain.com/whereever”>
your words here will be the link</a>

29. A Channel Partnership
Blogging
Step 9
Web Content Links Rule
• Referring links
– All IP address have this configuration
– xx.xxx.xxx.xxx
– The third block is know as “C” block
– The more links with different C block
numbers, the better
– Link Diversity comes to play

30. A Channel Partnership
Blogging
Step 9
Web Content Links Rule
• Location
– Where the landing point is for your link
– Your web index (root) page (OK)
– Your web page on a website (better)

31. A Channel Partnership
Blogging
Step 9
Web Content Links Rule
• Location
– Hint
– Make your landing page a landing page
• Include a form to capture information
• Insert a video (even if a slideshow)
• Include 4 bullet points and a headline
• (Go to an MLS search page with a capture form)

32. A Channel Partnership
Blogging
Step 9
Web Content Links Rule
• Location
<a href=“http://thisorlandohomeforsale.com/amberpointe/”>
Kissimmee Homes for Sale – Amber Pointe
</a>

33. A Channel Partnership
Blogging
Step 9
Web Content Links Rule
• New Rules on Follow and No Follow
• Of every 10 links, make 1 – 4 “no follow”
<a href=“http://thisorlandohomeforsale.com/amberpointe/”
rel=“nofollow”>
Kissimmee Homes for Sale – Amber Pointe
</a>

34. A Channel Partnership
Blogging
Step 9
Web Content Links Rule
• Death (of a link)
– On a regular basis, audit your content for
links that go no where (a page has been
renamed, removed, etc)
– Remove or repair

35. A Channel Partnership
Blogging
Results
Google Screenshot at
07:58 (EDT) 8/22/13
Term: HUD HOMES
FOR SALE –
KISSIMMEE FL –
AMBER POINT
Total Results: 56,300
My spots: 1 and 2

36. A Channel Partnership
Blogging
Video (Virtual Tour)
Google Screenshot at
08:59 (EDT) 8/22/13
Term: HUD HOMES
FOR SALE –
KISSIMMEE FL –
AMBER POINT
Total Results: 56,300

37. A Channel Partnership
Blogging
Results
Google Screenshot at
08:59 (EDT) 8/22/13
Term: HUD HOMES
FOR SALE –
KISSIMMEE FL –
AMBER POINT
Total Results: 56,300
Video still processing
(check back)

38. A Channel Partnership
Blogging
Step 10
Lather
Rinse
Repeat
Keep writing content at
a minimum once a
week
Ideal is daily
With most websites,
you can write a bunch
of content then
schedule it to post
automatically

39. A Channel Partnership
Blogging
Step 5
Lather
Rinse
Repeat
1. Post a link on social media sites (day 1)
2. Post to video sites (day 3)
3. Post to web 2.0 sites (day 5)
4. Create interchangeable links between
your content to link to above sites