1. Vine Ripened Video
Vine Video App
For Real Estate Agent Marketing
Presenter: Chuck Ward
Real Access Pro
2. About Real Access Pro
• Business Development Platform for Real
Estate Agents and Brokers – Owners
– Property Marketing
– Virtual Tours
– Transaction Management
– Real Estate Agent Training Program
– And Much More
3. About Real Access Pro
• We help you increase
the amount of fruit in
your business
• By helping your change
and fertilize your roots
of your business
4. Last Week’s Training FollowUp
• Last week, we discussed
how and why to use
Instagram
– How to Use It
– Marketing Ideas
– What Instagram Is
5. Last Week’s Training FollowUp
• How to Upload to
Instagram directly from
your computer
• Use this to create
stronger images with
calls-to-action
6. History of Vine
• Vine is a video sharing
and social media
application for smart
phones and tablets
(mobile internet)
• Acquired by Twitter in Oct
2012
• Released by Twitter in Jan
2013
• Enables users to share
short 6 second videos
directly to social media
7. Vine Statistics
• Apr 9 2013
– Vine app becomes most
downloaded app in the
iOS store
• Dec 17 2013
– Vanity URL’s allowed
• User Base Statistics:
– Approximately 13 Million
8. Vine Statistics
• Stop Motion animation
is seen as Vine’s
potential and niche
(source:BBC)
• Use in Journalism
– 2/1/2013 Used by
Turkish journalist to
document the aftermath
of a suicide attack
9. Vine Statistics
• April 15, 2013
• A record number of
19,667 Vine Tweets /
Videos are sent out
from the Boston
marathon attack
(source: Buzzfork)
10. THE WHY (An A-HA Moment)
Because Life
(and technology)
is always evolving
11. THE WHY (An A-HA Moment)
• Laptops will be a thing
of the past
• Desktop computers will
become outdated
• Internet on mobile
device will continue to
evolve, get better and
gain more traction
12. Why Use Vine
• The average use of Vine
is aged 18 – 24
• This age demographic
holds over 7 Billion
dollars in buying power
• (They are your next real
estate client)
16. Why Use Vine (Fishing Analogy
•
•
•
•
•
Attract and Catch more Fish
Do it more efficiently
More fish = more bites
More Bites = more fish caught
More fish caught = more dinner and more
often
19. Specific Real Estate Marketing Ideas
Using Vine Video App
• Property Marketing
– Concentrate on Key
Features of a Property
– Concentrate on One
Room
– Quick 360 o clip of the
outside (or other great
views like the top of a
condo overlooking the
city or beach)
20. Specific Real Estate Marketing Ideas
Using Vine Video App
• Area Information
– Short Clips about an
Area
– Example: I-4 Connector
21. Specific Real Estate Marketing Ideas
Using Vine Video App
• Area Expertise
– Best Business Partners
that you work with and
recommend
• (referral partner strategy)
– Area Restaurants
• (referral partner strategy)
– Area Events and Festivals
22. Specific Real Estate Marketing Ideas
Using Vine Video App
• Stop Motion Videos
– Take several images and
lace them together in a
video
– Have fun
– Pass The Time
– Let people into your life
and get to know you
23. Specific Real Estate Marketing Ideas
Using Vine Video App
• Professional
– Introduce Your Team
– Give Simple, Yet straight
forward CTA’s (calls to
action)
• Send people to your blog
content on your website
• Send people to your
virtual tours on YouTube
– Short Business Promo’s
• Interviews
• Referral Partners
24. The Keys to The Kingdom of Vine
• Build Your Twitter Base
– Refer to the Twitter Class
from Jan 2014
• Use Hashtags
– Content Organization
– Easy Search for Users
• Time Management
– Waiting on an
appointment, make a
quick video
25. The Keys to The Kingdom of Vine
USE IT MORE
THAN JUST
ONE TIME
26. How Will You Know It’s Working
(or Not)
• Your Phone Rings
• Your Email Box Starts to
Fill Up
• Your Twitter and Other
Social Media account
Starts to Get Increased
Interaction
• User Interaction within
the Application
27. How Will You Know It’s Working
(or Not)
There is always Vine analytics
28. Thursday
• How to use Vine
– Account Set up
– Video Creation
– Posting to Social Media
(automation)
29. Thank You For Attending
Presented by:
Chuck Ward
Director of Marketing and Training
Real Access Pro, Clearwater, FL