Solid Platform Strategies in Action! #APIstrat

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A presentation on "what I love to see in a platform's API portal" featuring real examples of clear value proposition of APIs, showcasing apps, interactive documentation and supporting development with samples, SDKs and materials.

Tecnologia

you’re doing it right!
platform strategies in action

Chuck Freedman @chuckstar
director of platform strategy, Mashery

Thursday, February 21, 13

@chuckstar quick bio
led API dev at Y! maps

wrote book on it >>

launched a few more
platforms

our strategy team sets up
API companies for
platform success

Thursday, February 21, 13

strategies in action
what I love to see in an API portal
clear value proposition of APIs

showcasing apps

support hub

interactive documentation

samples, SDKs and materials

Thursday, February 21, 13

tell partner developers
what their apps and users
are getting from your API

Chuck Freedman @chuckstar
director of platform strategy, Mashery

Thursday, February 21, 13

INTRODUCE YOUR API
SUCCESS

WHAT VALUE DOES IT BRING TO THE APP?
COMPANY URL
RUNKEEPER DEVELOPER.RUNKEEPER.COM
Thursday, February 21, 13

GIVE APP IDEAS
SUCCESS

INSPIRE DEVELOPERS
COMPANY URL
RUNKEEPER DEVELOPER.RUNKEEPER.COM
Thursday, February 21, 13

SHOWCASE APPS!
SUCCESS

GREAT INCENTIVE TO PARTNERS
COMPANY URL
YELLOW API YELLOWAPI.COM/GALLERY
Thursday, February 21, 13

support your API as if your
business depended on it

Chuck Freedman @chuckstar
director of platform strategy, Mashery

Thursday, February 21, 13

SUPPORT THE COMMUNITY
SUCCESS

TUTORIALS IGNITE DEVELOPMENT
COMPANY URL
TWILIO TWILIO.COM/HELP
Thursday, February 21, 13

SUPPORT THE COMMUNITY
SUCCESS

KNOWLEDGEBASE ARTICLES
COMPANY URL
SENDGRID SENDGRID.COM
Thursday, February 21, 13

SUPPORT THE COMMUNITY
SUCCESS

UPDATED FAQS, ACTIVE FORUMS
COMPANY URL
MAILCHIMP APIDOCS.MAILCHIMP.COM/API/FAQ/
Thursday, February 21, 13

make the barrier for entry
as invisible as possible

Chuck Freedman @chuckstar
director of platform strategy, Mashery

Thursday, February 21, 13

INTERACTIVE DOCS
SUCCESS

AVOID DATA TRIAL & ERROR
COMPANY URL
KLOUT DEVELOPER.KLOUT.COM
Thursday, February 21, 13

SDKS!
SUCCESS

JUMPSTART CODING
COMPANY URL
FLICKR FLICKR.COM/SERVICES/API/
Thursday, February 21, 13

SAMPLE CODE!
SUCCESS

JUMPSTART CODING
COMPANY URL
ROTTEN TOMATOES DEVELOPER.ROTTENTOMATOES.COM
Thursday, February 21, 13

maintain, market and
support your API like a
product

Chuck Freedman @chuckstar
director of platform strategy, Mashery

Thursday, February 21, 13

thank you #apistrat!
chuckstar.com/blog

twitter: @chuckstar

tomorrow:

@amit at 11:00

@sashNmash at 1:30

Thursday, February 21, 13

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Solid Platform Strategies in Action! #APIstrat

1. you’re doing it right! platform strategies in action Chuck Freedman @chuckstar director of platform strategy, Mashery Thursday, February 21, 13

2. @chuckstar quick bio led API dev at Y! maps wrote book on it >> launched a few more platforms our strategy team sets up API companies for platform success Thursday, February 21, 13

3. strategies in action what I love to see in an API portal clear value proposition of APIs showcasing apps support hub interactive documentation samples, SDKs and materials Thursday, February 21, 13

4. tell partner developers what their apps and users are getting from your API Chuck Freedman @chuckstar director of platform strategy, Mashery Thursday, February 21, 13

5. INTRODUCE YOUR API SUCCESS WHAT VALUE DOES IT BRING TO THE APP? COMPANY URL RUNKEEPER DEVELOPER.RUNKEEPER.COM Thursday, February 21, 13

6. GIVE APP IDEAS SUCCESS INSPIRE DEVELOPERS COMPANY URL RUNKEEPER DEVELOPER.RUNKEEPER.COM Thursday, February 21, 13

7. SHOWCASE APPS! SUCCESS GREAT INCENTIVE TO PARTNERS COMPANY URL YELLOW API YELLOWAPI.COM/GALLERY Thursday, February 21, 13

8. support your API as if your business depended on it Chuck Freedman @chuckstar director of platform strategy, Mashery Thursday, February 21, 13

9. SUPPORT THE COMMUNITY SUCCESS TUTORIALS IGNITE DEVELOPMENT COMPANY URL TWILIO TWILIO.COM/HELP Thursday, February 21, 13

10. SUPPORT THE COMMUNITY SUCCESS KNOWLEDGEBASE ARTICLES COMPANY URL SENDGRID SENDGRID.COM Thursday, February 21, 13

11. SUPPORT THE COMMUNITY SUCCESS UPDATED FAQS, ACTIVE FORUMS COMPANY URL MAILCHIMP APIDOCS.MAILCHIMP.COM/API/FAQ/ Thursday, February 21, 13

12. make the barrier for entry as invisible as possible Chuck Freedman @chuckstar director of platform strategy, Mashery Thursday, February 21, 13

13. INTERACTIVE DOCS SUCCESS AVOID DATA TRIAL & ERROR COMPANY URL KLOUT DEVELOPER.KLOUT.COM Thursday, February 21, 13

14. SDKS! SUCCESS JUMPSTART CODING COMPANY URL FLICKR FLICKR.COM/SERVICES/API/ Thursday, February 21, 13

15. SAMPLE CODE! SUCCESS JUMPSTART CODING COMPANY URL ROTTEN TOMATOES DEVELOPER.ROTTENTOMATOES.COM Thursday, February 21, 13

16. maintain, market and support your API like a product Chuck Freedman @chuckstar director of platform strategy, Mashery Thursday, February 21, 13

17. thank you #apistrat! chuckstar.com/blog twitter: @chuckstar tomorrow: @amit at 11:00 @sashNmash at 1:30 Thursday, February 21, 13

Solid Platform Strategies in Action! #APIstrat

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