Roadmapping enterprise learning: Drivers, trends and potential game changers
1. When you don‟t find your way and time is running out,
you don‟t want to find yourself in this street …
Christian Voigt (Centre for Social Innovation) 1
2. Roadmapping enterprise (micro-) learning:
Drivers, trends and potential game changers
C. Voigt (ZSI, Vienna),
T. Holocher-Ertl (ZSI, Vienna),
F. Giorgini (eXact learning, Italy)
MicroLearning 6.0 - Designing MicroLearning Experiences
Innsbruck, Monday, July 9, 2012, 14:00-17:30
3. Roadmapping Knowledge
Architecture – Objectives
Market: why - drivers
Product: what - revenue
Technology: how – resources
Phaal R, Muller G. 2009.
Christian Voigt (Centre for Social Innovation) 3
4. Outline
Roadmapping & Strategic Planning Frameworks
Process: (1) awareness raising, (2) drivers & trends,
(3) game changers
Each step is a push / pull interaction
Christian Voigt (Centre for Social Innovation) 4
5. Roadmapping as strategic planning …
STEPL
Social, Technical,
Economical,
Political, Legal
Christian Voigt (Centre for Social Innovation) CJP, Probert DR. 2005
Phaal R, Farrukh 5
6. Roadmapping Maturity Levels
L1 – For individuals, understanding and organising
L2 – For organisations, proactive planning
L3 – For cluster, including environmental data Current
(PESTL), cross-sectorial coordination (Interactive)
L4 – Monitoring systems, real time updates,
Phaal R, Farrukh CJP, Probert DR. 2005
Christian Voigt (Centre for Social Innovation) 6
8. Pull and push perspectives
Awareness Local-Global Anticipating
Raising Alignment Game-changer
Needs / Visions Local Drivers Weak Signals
Pull (interviews) (surveys) (Delphi)
Challenges Global Trends
Weak Signals
Push (research (research
(Text Mining)
publications) publications)
Christian Voigt (Centre for Social Innovation) 8
9. 9
Christian Voigt (Centre for Social
Innovation)
Step 1: Awareness Raising /
Why should we change?
10. Pull: Products and services in 5 yrs
Something No
else response
31% 24%
The same
Don't know or similar
18% 27%
TEL-Providers (n=45)
Christian Voigt (Centre for Social Innovation) 10
11. Push: Current challenges
Making skills development less of a by-product and
find ways of integrating business processes and
(informal) learning
Making underlying technology infrastructures and
content production affordable
Increased focus on learner activities (social
networks, learner generated content)
Christian Voigt (Centre for Social Innovation) 11
12. 12
Christian Voigt (Centre for Social
Innovation)
Step 2: Local Drivers & Global Trends
What should we change?
13. Pull: Surveying TEL-Providers
Netherlands
7%
Belgium United States
Italy 2% France of America
2% 13% 5%
Norway India
2% 5%
Switzerland Germany
2% United 4%
Kingdom of
Finland Great Britain
27% 31%
TEL-Providers (n=45)
Christian Voigt (Centre for Social Innovation) 13
14. Pull: Main drivers for learning
Economical
24% Political
2%
Technical Legal
24% 5%
Social
45%
TEL-Providers (n=45)
Christian Voigt (Centre for Social Innovation) 14
15. Pull: Examples
P - Actions from the boards of education
L - compliance trainings (health & safety) and learning
about data protection.
S- Quick, short, inspirational learning bits, self-
improvement and competitive edge …
T – ease of access, cloud services; collaborative
workspaces
E - Human Capital Management solutions; Connection
to business goals
Christian Voigt (Centre for Social Innovation) 15
16. Push: Drivers as per published
documents and studies
P – ET 2020 document: learner mobility, employa-
bility, entrepreneurship, social cohesion and active
citizenship
L - Directive 95/46/EC: clear collection purpose, not
stored longer as necessary, employees have the
right to access and correct the collected data
E – Performance indicators (yes), learning to
innovate (double loop). Senge (1997) - companies
observe their performance and markets and reinvent
themselves accordingly
Christian Voigt (Centre for Social Innovation) 16
17. 17
Christian Voigt (Centre for Social
Innovation)
Step 3: Anticipating Game-changer
Thinking long-term ….
18. Pull: Delphi (work in progress)
Christian Voigt (Centre for Social Innovation) 18
19. Push: Text mining as a means of
crowd sourcing
700 TEL-relevant blogs
2010 and 2011: 7000 individual posts per year
“tm” package for R
Dictionary approach via the Harvard General
Inquirer Classification System
Voigt C, Cooper A. 2012
Christian Voigt (Centre for Social Innovation) 19
20. First Results from „Legal‟ and
„Economical‟ categories
Legal Aspects Economic Aspects
Injunction against MS Word (XML More Productive Outside the Office
1
spec) (0.097) (0.242)
Prof. Dev. Videos re equity in schools Not-So-Radical Ideas to Save Ed
2
(0.092) with $100 Million Bucks (0.235)
Lawsuit - Apple fixing price of e- Education voucher systems and
3
books (0.031) profit (0.212)
No Child Left Behind legislation & Virtual education - cost savings and
4
special needs learner (0.026) academic gain in Texas (0.200)
NCLB legal definition of a “highly Financing a technology driven
5
qualified” teacher (0.023) education reform (0.109)
Christian Voigt (Centre for Social Innovation) 20
21. So how would a contextualized &
interactive Microlearning roadmap
look like?
Subset of the data mentioned …
Depends on multiple stakeholders …
Next action during EC-TEL 2012
Christian Voigt (Centre for Social Innovation) 21
22. References
Phaal R, Farrukh CJP, Probert DR. 2005. Developing a technology
roadmapping system, Technology Management: A Unifying
Discipline for Melting the Boundaries, Vol. 31: 99 - 111
Phaal R, Muller G. 2009. An architectural framework for
roadmapping: Towards visual strategy. Technological Forecasting
and Social Change 76(1): 39-49
Senge PM. 1997. The fifth discipline. Measuring Business
Excellence 1(3): 46-51
Voigt C, Cooper A. 2012. Context-aware roadmapping through
large scale data sifting and stakeholder workshops: Practical
demo for the Special Track Research 2.0;, 12th International
Conference on Knowledge Management and Knowledge
Technologies Graz, Austria
http://www.learningfrontiers.eu/
Christian Voigt (Centre for Social Innovation) 22
23. Contact Details
www.zsi.at/users/156
www.slideshare.net/chrvoigt
www.twitter.com/chrvoigt
www.linkedin.com/in/chrvoigt
Christian Voigt (Centre for Social Innovation) 23