Brisbane Lean Startup Meetup, Kickoff Discussion. Includes quick crash course on what lean startups are all about!

1. Brisbane Lean Start-Up Meetup
Kickoff Discussion: 15 Feb 2012
Contact: christopher_tia@yahoo.com

2. Kickoff Discussion
• Background
• Why Lean Startups?
• What do people want or expect out of the
meetups?
• Opportunities to get a bit more hands-on with the
meetups
• Brilliant ideas for upcoming meetups
• Anything else that pops to mind …
15 February, 2012 Brisbane Lean Start-Up Meetup 2

3. Why Lean Startups?
“ Most startups fail because they didn’t develop their market,
not because they didn’t develop their product ”
Brant Cooper & Patrick Vlaskovits
The Entrepreneur’s Guide to Customer Development
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4. Entrepreneurs often fail to ask …
• What industry will we be competing in? Who does what and
where might we fit? Who might work with me? Where and
where might we fit? Who might work with me? Where are the
800 pound gorillas?
• Who will pay money for my product? Who has a problem in
need of my solution? Where should I focus my product and
business? Who is my target market?
• Do I have a winning product? How compelling is my product
offer? How compelling are my competitors? How are we
differentiated?
• How much should I charge? How much will they pay? How much
do I need?
• How many will we sell? Estimating demand.
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5. Why Lean Startups?
Source: Cooper B. & Vlaskovits P, The Entrepreneur’s Guide to Customer Development
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6. Trial and Error …
• About: Makes mobile products for “social music”
• Vision: Music is a social experience (all music is about
playing, usually socially)
• Team: B2B enterprise software guys
• The Journey: Clear vision, realisation anything but …
Source: Cooper B. & Vlaskovits P, The Entrepreneur’s Guide to Customer Development
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7. Trial and Error …
Mobile Test a theory,
Analytics then iterate and test again
Engine
Does the technology work?
Does the distribution work?
Is there a value proposition?
Virtual Cigarette
Lighter ... 3% usage
Calibrate
Virtual fire cracker ...
up to 20% Shared Musical
Experience
Real time voice shifter
... think Darth Vader
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8. Build-Test-Measure
• About: Solutions for sending receiving and tracking
large files
• Vision: Help frustrated users exchange large files or
important documents with remote
colleagues, partners and clients
• Founder: Engineer and marketing executive
• The Journey: Business modeling by trial and error
Source: Cooper B. & Vlaskovits P, The Entrepreneur’s Guide to Customer Development
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9. Build-Test-Measure
Over 6M unique Ad versus Paid User
ADVERTISING visitors per month “Bake-off”
Business Model after another year
Simple website to Tested price, messaging, positioning
allow sending Over 1M unique and channels
large files by email visitors per month Focused on core paying customers
in 15 secs after 1 year
SUBSCRIPTION
Business Model
Free access to creative
professionals such as Lost one third of traffic
photographers &
videographers Series A
Confirmed pain by
socialising with IT Seed Capital
people who
helped frustrated
users
Discovered pain of
sharing large files
through email
15 February, 2012 Brisbane Lean Start-Up Meetup 9

10. Build-Test-Measure
Over 6M unique Ad versus Paid User
ADVERTISING visitors per month “Bake-off”
Business Model after another year
Simple website to Tested price, messaging, positioning
allow sending Over 1M unique and channels
large files by email visitors per month Focused on core paying customers
in 15 secs after 1 year
SUBSCRIPTION
Business Model
Free access to creative
professionals such as Lost one third of traffic
photographers &
videographers Series A
Confirmed pain by
socialising with IT Seed Capital
people who TODAY
helped frustrated
users
20M registered users in
193 countries
Discovered pain of
sharing large files
through email
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11. Key ‘Lean Start-Up’ Principles
• Entrepreneurs are everywhere – an approach for any size
company, sector or industry
• Entrepreneurship is management – start-ups are not just
about products, it is about managing for extreme
uncertainty
• Validated learning – start-ups exist to learn how to build a
successful businesses
• Build-Measure-Learn – turn ideas into products, measure
how customers respond, learn to pivot or persevere
• Innovation Accounting – know how to measure start-up
progress Source: Ries E. , The Lean Startup
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12. Back to the Agenda …
• What do people want or expect out of the
meetups?
• Opportunities to get a bit more hands-on with the
meetups
• Brilliant ideas for upcoming meetups
• Anything else that pops to mind …
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13. To Learn More
• Reading Materials
– The Lean Startup, Eric Ries
– The Entrepreneur’s Guide to Customer Development, Brant
Cooper and Patrick Vlaskovits
– The Four Steps to Epiphany, Steve Blank
– The Startup Owner’s Manual, Steve Blank (Coming Soon)
• Online
– Lean Startup Wiki: http://leanstartup.pbworks.com
– Mailing List: http://leanstartupcircle.com
• Forums
– Startup Lessons Learnt: http://sllconf.com
– Local Meetups – Silicon Beach, BarCamp
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