7. LinkedIn and Facebook Help People
Know You
• 600 million on Facebook
• 60 million on LinkedIn
• Growing more EVERY DAY!
8. Today’s Agenda
• 30 minutes about LinkedIn
• 15 minutes question and answer
• 30 minutes about Facebook
• 15 minutes question and answer
9. Fast Facts About Phil
•Hometown: 996
•Navy veteran
•Licensed Stock Broker
•IT for 15+ Years
•Author of 2 Books
•Reader of 1000s of books
and blogs
•Connected to 1000s of
people
•Always looking to help
12. Why does LinkedIn Matter?
• 60 million users
– A new member joins every second
– Executives from all Fortune 500 companies use it
• More research on company/people
– Frequently there is only imperfect information on a
company’s corporate website
– Use search to find relevant contacts on the inside
– Ask for advice or a consulting arrangement to deepen your
offering
– Leverage Company Pages to get more information on who
works at a company, their background, and other key stats
13. Few Stats
• Average person will hold down 7-8 jobs in
their lifetime (US Dept. of Labor)
• Average person has 3 e-mail addresses (Direct
Marketing Association)
• Email address change at rate of 31% per year
(Direct Marketing Association)
15. More on why LinkedIn matters
• Reduces blind resume sending
– 500 connections can connect you to 3 million people
– Connecting to even 1 “super connector” can net you tons of new
contacts
• Find the decision maker faster
– Type in position and company, and you get the right person
• Makes your network more visible
– See connections right in front of you
– Great rolodex for people
• Review full profiles
– Can review who a person is, how they got to their current position,
what school they went to, what they’re reading, who they know and
more to build instant rapport
– Can share it with a co-worker
16. A few stories…
• Power of Introduction
– Phil’s story
• Job Seeking
– Power of connection
• You know…would you mind introducing me?
• You and I both know…
• You’re interested in…
• You’re reading…
– Power of a question
• I see you had a question about…
17. Top 10 Navigation Tips
• Contacts
• Inbox
• Introductions
• Status Updates
• People Search
• Groups
• Company Search
• Answers
• Recommendations
• Other Applications
18. Contacts
More first level contacts = more
second level contacts = more clients
you can help
23. Groups
• Join ones relevant to your industry
• Join ones relevant to your interests
• Join ones that contain people you want to
connect with
24. Company Search By
• Company Name
• Industry
• Size of company
• Location (narrow down by zip code or
city/state)
25. Answers
• Answer questions you know something about
• Ask questions when you need help
• Suggest other people when you see a question
they can help with
27. Other Applications
• Reading List
– Share what you’re reading
– See what others are reading
• Box.net – share
– Whitepapers
– PDF files
– Word documents
• Slideshare.net
– Great for sharing PowerPoint presentations
– Great for seeing other presentations like yours
33. It would be the 4th largest
country in the world!
34. Fast Facebook Facts
• Users spend over 5 billion minutes on
Facebook every day!
• Upload over 1 billion pictures and over 10
million videos every day!
• Fastest growing audience?
– People over 35!
35. Maximizing Facebook
• Blog Import
• Video Sharing
• Photo Sharing
• Status Updates can mirror LinkedIn
• People/Company Search