Chris norminton your business pitch
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Chris norminton your business pitch
- 2. “You have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sale or advertising. You must also produce your magazine for a specified audience within the 16 to 25 age group.” Brief
- 3. • My magazine is called YOURBUSINESS. It is a business magazine for students in the North East from the ages of 18 to 25. My Idea
- 5. • To introduce an effective magazine that educates the public on not just the start up of a business but also on the managerial and accounting skills. • Developing the readers knowledge of the local business community. Unique Selling Point
- 6. • The Northern Echo • Non specific newspaper • Deliver regional and national news everyday • To an audience of 180,000 • Their restrictions • No extreme language • No inappropriate or offensive content • Range of readership ages • How does this affect my idea? Problems
- 7. • Target Audience - Age 18 to 26 • Genre - Business • Inset in the Northern Echo (Wednesday) • Finance will be achieved through advertisement Aims
- 8. • Where was the gap in the market? • How did my idea fill this gap? • What was the current competition? Gap in the Market
- 9. • Wednesday is the business/economical edition of the Northern Echo • Many people already read Wednesdays edition because of this Wednesday?
- 10. Mast head - bold and clearly visible Simple design Sans-serif fonts Well known entrepreneur used to draw in an audience. Rembrandt lighting Competition Darker background makes it look more „exclucive‟ Serif fonts
- 11. Article text well distributed 60:40 Text to image ratio Kicker Talk Business – double page spread Competition
- 12. • Original • Well planned • Good gap in the market • Have more articles on the local community • Include breakout articles on successful idolized business entrepreneurs Focus Group Feedback
- 13. • Opportunity for local businesses to advertise • Feature local businesses in my articles • Create articles to do with business in the North East • Support the local business community by spreading knowledge of businesses to build trading relationships How is My Magazine Local?
- 14. AUDIENCERESEARCH
- 15. Post university students Both male and female 18 – 25 North East England A – C2 “Succeeders” Why? Who Are My Audience?
- 16. • Age range • Financial issues • Students • Lower socioeconomic status • Business interest • Appropriate business topics • Start up/management/local-business/advice ect… • Advertisement • Has to appeal to my audience Problems
- 17. • The Northern Echo‟s Wednesday audience • Readers at the homes of Northern Echo readers • People in waiting rooms and other similar places Secondary Audience
- 19. • Who are the Press Complaints Commission? • What have I learnt • What codes should I consider The PCC
- 20. • Financial journalism • journalists must not use for their own profit financial information they receive in advance to its general publication. Nor should they pass such information to others • Accuracy • The press must take care not to publish inaccurate, misleading or distorted information, including pictures. • Clandestine devices and subterfuge • The press must not seek to obtain or publish material acquired by using hidden cameras or clandestine listening devices. • Discrimination • The press must avoid prejudicial or pejorative reference to an individual's race, colour, religion, gender, sexual orientation or to any physical or mental illness or disability What Codes Should I Consider?
- 21. Golden Rules
- 22. • How does it appeal to my audience? • Styled using aspects of magazines such as “Talk Business” and “What-” magazines. • Includes articles on areas of interest • Non-gender specific colour scheme • Variety of article topics • Local • Free with the Wednesday‟s Northern Echo Product Design
- 24. • Local business start up and management magazine for post university students. • Based around developing and educating younger audiences to give them a chance at starting their own business successfully. Idea
- 25. • Why do mock ups? • What is the mock up process? Mock Ups
- 26. Strengths Weaknesses • Competition will be limited as although there are existing business magazines that would pose a threat as competition, YOURBUSINESS reaches out to the audience on a community level connecting with them more to develop their skills effectively and to build loyalty between the magazine and its customers. • Due to my audience being restricted to northern echo readers in the North East, who are interested in starting their own business; my magazine will not reach as many as my national competitors. Idea
- 27. “Bland” “good design ideas” “More images could be used to liven up the design” “Looks too formal for the target audience” Idea 1
- 28. “Good use of contrast” “Image doesn‟t have much linking it to the article” Idea 2 “visually appeals more to a younger audience” “article text looks off. Maybe justify the text instead”
- 29. MYPRODUCT
- 31. Flat Plans DPS 1
- 32. Flat Plans DPS 2
- 33. Flat Plans DPS 3
- 34. • Colour • 3 colour scheme • Red • White • Black • Imagery • Smart • Not stereotypical models • Fonts • Abadi MT condensed extra bold – headings • Times new roman – article body • Arial – article body Stylistics/branding
- 35. • • • • • • • Friendly Educational Understandable Easy to follow 1st, 2nd & 3rd person narrative Short paragraph length Reasonable text to image ratios Articles
- 37. Personnel Cost £4420 Equipment Cost £2166 Print Cost £934.40 Expenditure £7,520.40
- 38. Advert Type Back cover Inside front Inside back Double page spread Full page Half page Quarter page Eighth Page Total Income Income Rate £5000 £4,400 £4000 £4500 £3000 £1800 £950 £400 Number Total Income 1 1 1 1 2 1 £5000 £4400 £4000 £4500 £6000 £1800 £0 £0 7 £25700 £25,700
- 40. • Free insert in Wednesday‟s Northern Echo • No need for wholesaler / retailer • Distributor is Inter-media • Paper quality will be 115mg • A4 size • The cover will be glossed Distribution
- 41. • Discuss what you actually want to achieve from this product. What is your USP? • Ensure you explain your reasons why you approached it this way? Refer back to your client aims and your aims and evaluate whether you have been successful. Does this accomplish your client‟s objectives? Conclusion
Notas do Editor
- How will these cause me problems and how will they affect my magazine?
- Discuss the mock up process
- Every magazine needs a retail chain to take the product from being a developing progress to a physical object that the audience can read. Because I have decided to make my magazine an insert in the Northern Echo I will not need to include a wholesaler or retailer in the retail chain of my magazine. The distributor of my magazine will be inter-media. I have chosen this company to distribute my magazine because of their one-stop service where they provide me with all the services I require without compromising on quality or price. Also, Inter-media distribute Franchise magazine witch has been very successful partner is a similar magazine to my own. This shows me that Inter-media would be able to help me better distribute my magazine as they have already got the experience with an existing business magazine.