6. About Christopher
No formal training in software development
WordPress developer for Canada’s largest news company
25 plugins in the WordPress repository
@thisismyurl / thisismyurl.com
7. “I don't want to sell anything,
buy anything, or process
anything as a career.
Lloyd Dobler, Say Anything
@thisismyurl / thisismyurl.com
8. What are we
going to cover?
How to make a living with WordPress
WordCamp Detroit, 2011
@thisismyurl / thisismyurl.com
9. Today’s talk is about ...
Money and what’s really important to get from WordPress
How to make a living from WordPress
How to profit from WordPress
Learning from (and giving to) the community
@thisismyurl / thisismyurl.com
10. What are you
doing wrong?
The misunderstanding of
most WordPress developers.
@thisismyurl / thisismyurl.com
11. You are your own brand.
Build your knowledge base, build your community
Build your community, build your authority
Build your authority, increase your opportunities
Build your opportunities, achieve your goals
@thisismyurl / thisismyurl.com
12. Money isn’t enough.
There’s more to building a living than money alone.
@thisismyurl / thisismyurl.com
13. Let’s talk about sex.
Indulgence is about things you want, not things you need
Travel opportunities, eating in nice restaurants, etc.
Good WordPress developers can indulge in life
@thisismyurl / thisismyurl.com
14. “Two years ago, I spent two months in
Europe and my income didn’t suffer”
Bill Ericson
@billericson
http://billericson.com
@thisismyurl / thisismyurl.com
15. Let’s talk about money.
Security is about having the things you need in life
Knowing your mortgage is paid, food is on the table
Good WordPress developers can count on a pay cheque
@thisismyurl / thisismyurl.com
16. “I tell my wife, we live in a home
that WordPress built.”
Chris Bavota
@bavotasan
http://bavotasan.com
@thisismyurl / thisismyurl.com
17. Let’s talk about power.
Authority is about influence and the respect of your peers
Being confident isn’t being arrogant
Good WordPress developers can work from anywhere
@thisismyurl / thisismyurl.com
18. “I had 3,000 views a day. I was shocked.”
Samuel Wood
@otto42
http://ottopress.com
@thisismyurl / thisismyurl.com
19. “There’s always more to learn, even as a
core developer.”
Andrea Rennick
@andrea_r
http:/ronandandrea.com
@thisismyurl / thisismyurl.com
20. How to Make a Living
with WordPress
Five ways to make a living with WordPress
@thisismyurl / thisismyurl.com
21. “20,000 people make a living
from WordPress”
Matt Mullenweg
@photomatt
http:/ma.tt
@thisismyurl / thisismyurl.com
22. 19% of Alexa’s top 100,000
sites are on WordPress.
@thisismyurl / thisismyurl.com
23. Work for the man.
Full time work as a WordPress developer
Startups, media and small firms often use WordPress
Offers steady income and security
@thisismyurl / thisismyurl.com
24. Consulting is cool.
Consultants work as hired guns, not employees
Often work remotely from their own location
Bill 2x or 3x standard rate, but give up security
@thisismyurl / thisismyurl.com
27. Consulting is maintenance.
Monthly consulting helps make clients happy
Passive income is passive profits
Solve small business pains, to create a profit
@thisismyurl / thisismyurl.com
29. Publish your expertise.
Write free tutorials to create authority and drive traffic
Build an audience, help them learn to use WordPress
Offer free support in the WordPress.org forums
Publish paid PDF or video content to generate revenue
@thisismyurl / thisismyurl.com
30. Sell your solutions.
Build free themes and plugins for WordPress.org
50% of traffic to my site directly from WordPress.org
Create custom plugins as a consultant
Sell commercial themes and plugins as residual revenue
@thisismyurl / thisismyurl.com
31. Create content for a living
Write tutorials on your blog, sell paid tutorials
Contribute to the Codex to raise your authority
Sell your technical writing to online magazines and papers
Design icons, themes and artwork for other bloggers
@thisismyurl / thisismyurl.com
32. Advertise on your website.
Advertising with CPC or CPM models
Use affiliate links to promote suitable content
Advertise yourself
Know your market
@thisismyurl / thisismyurl.com
33. “Know well what holds you back, and
what moves you forward”
The Buddha
@thisismyurl / thisismyurl.com
34. AdSense Makes no sense.
Google pays me approximately $1.25 per click.
Generating $1.25 in ad sales per 1,000 visits
Affiliate company pays me $65 per signup
$21.67 in affiliate sales per 1,000 visits
@thisismyurl / thisismyurl.com
35. Work Directly for WordPress
Become a core developer on WordPress
Work for WordPress.com and Automattic
Work for Matt Mullenweg, Audrey Capital etc.
@thisismyurl / thisismyurl.com
36. The Community
How to make a living with WordPress
WordCamp Detroit, 2011
@thisismyurl / thisismyurl.com
37. The Secret to Success
Help edit the Codex, write great content for users
Volunteer in the forums, build strong relationships
Write free plugins and submit them to WordPress.org
Create themes for WordPress.org
@thisismyurl / thisismyurl.com
38. The Secret to Success
Fix other developers plugins, it’s not a contest
Subscribe and follow great developers
Innovate.
Your time is valuable, contribute it
@thisismyurl / thisismyurl.com
39. Three Easy Ways to Fail
Focus on selling yourself instead of helping others
Create conflict instead of creating great websites
Forget that WordPress is about the GPL license
@thisismyurl / thisismyurl.com
40. Thank you, any questions?
@thisismyurl / thisismyurl.com