One-page slide showing breakdowns of social media usage, by type. Shows breakdown of Creators, Critics, Collectors, Joiners, Spectators and Inactives, by percentage. Please credit Cerado, Inc. and link to http://www.cerado.com if using this slide in a presentation Data Credit: Forrester, Inc. http://blogs.forrester.com/charleneli/2007/04/forresters_new_.html Image Credit: thivierr, via Flickr http://www.flickr.com/photos/thivierr/1177860798/

1. (52%) (33%) (19%) (15%) (19%) (13%) Creators Critics Collectors Joiners Spectators Inactives How People Approach Social Technologies Percentage of People Slide created by: Cerado, Inc. http://www.cerado.com Image credit: thivierr Data credit: Forrester, Inc.