The cheapest form of advertisment is social influence marketing--SIM. This presentation will show you what SIM is and how to use it to your companies advantage.

1. Social Influence Marketing

2. SIM...A Definition: Marketing a product or company through a community and influencing individuals Also considered to be word of mouth marketing although Social Influence Marketing goes further than WOM

3. The Purpose of a business is to create a customer who create customers

4. Understanding that you are marketing to a community rather than an individual Allow the community to shape a brand Use technology to bring you closer to customers rather than further

5. Stop Focusing On Single Marketing Platforms Focus On Relationships

6. Don’t Just Focus on Social Media Websites

7. Community Events Fundraisers Sports Events Trade Shows Music Festivals Community Fairs Conferences Etc....

8. Key Influencers: Activists Influencers get involved within their communities Connected Influencers have a large social network Impact Influencers are trusted and role-models for society

9. Key Influencers Cont... Trend Setters People who are trendy and are early adapters or leavers of markets Active Minds Influencers have multiple interests which are diverse

10. Remember that Social Influence Marketing takes time and is a long term plan SIM is all about CREATEING CUSTOMERS WHO CREATE CUSTOMERS