Canada has been designated as an Approved Destination Status (ADS) country by China since 2009. This allows licensed Chinese tour companies to organize and promote tours to Canada. There are requirements for tour companies, such as operating for over a year and having insurance coverage. Chinese travelers visiting Canada require passports, visas, and medical exams. This new status opens opportunities for Canada's tourism industry to tap into the large Chinese market. It is estimated 30,000 additional Chinese visitors will provide economic benefits across Canada. However, tourism operators must also consider threats such as competing with more established destinations and losing their unique Canadian travel experiences.

1. Canada is Open to China Approved Destination Status

2. About ADS & Process and Requirements for Chinese travelers to visit Canada

3. Canada has approved destination Status in China Approved Destination Status (ADS) is a unique policy adopted by the Chinese government to control its outbound tourism. Canada has been acquired ADS came on December 3, 2009 during Prime Minister Stephen Harper’s first trip to China.

4. ADS History Chinese outbound tourism started in early 1983 when Guangdong province could visit Hong Kong and Macau. China introduced ADS in 1988 starting with destination in Thailand, and in 1990 in Singapore, Malaysia, some more in South Asia In 1998, China introduced ADS in not Asia countries such as Australia and New Zealand.

5. China Outbound Tourists

6. License for tour companies in China Operating at least 1 year domestic and incoming tourism only No record of violation of laws Have mandatory insurance coverage which is issued by the government (Domestic...300,000RMB, International...600,000RMB) Cost insurance deposit to operate 1 million RMB to 1.6 million RMB.

7. Requirements for Chinese travelers to visit Canada Passport Tourist Visa Single Visa Multiple visa Transit visa Application fee (250 CNY) Medical exam Letter of invitation

8. Process of visa application Get passport from Chinese government Apply visa application Wait around 2 months to get through all application form (Send additional documents when the Canadian embassy requests) Take airplane to Canada Interview with Canada immigration

9. Canadian Tourism Operators

10. How will the new designation affect Canadian Tourism Operators? Canada now able to tap into the worlds largest tourism market Allows tourism operators and travel agencies to launch massive marketing campaigns Strengthens our operations as they bring in additional business

11. Strengths The new designation will strengthen our country and economy from coast to coast An estimated 30,000 tourism visits will have a significant impact on Canada’s tourism sectors Strong economic impact on Canada Increase awareness in Canadian hospitality and tourism

12. Opportunities Expansion -new locations -larger operations Superior quality products Increased wages -employees Increase in outbound adventures

13. Threats Re-evaluate way of doing business May distract business from other travelers Over customized tours for Chinese tourists Loss of true Canadian travel

14. New Chapter for Canadian Tourism With pristine natural environments and exciting unique cities, Canada is on top of the tourism charts ADS allows for a win-win situation between both countries

15. China Market Definition

16. Some Facts 2008, China was the 6th largest international market to British Columbia Canada it ranked 9th British Columbia receives 62.2% of Canada’s Chinese market 2007, 41 million Chinese citizens travelled internationally 2009, 50 million (22% increase WTO Expects the market to grow 13% annually

17. China Overnight Entries to Canada by Province (2008)

18. Where does the Chinese Traveler travel The Competition for Chinese Market

19. Where do Chinese Travelers TravelOur Competitors 90% of Chinese outbound travel was located in Asia and 10% outside of Asia United States has a greater awareness in China is viewed as providing greater amounts of activities and having more modern cities

21. Considered a mature destinationSeveral countries within Europe have already acquired ADS Europe is also a preferred destination due to the opportunity to visit many different countries within a single trip

22. Who is the Chinese traveler Corporate, Government, Leisure

23. Categories of Travelers

24. Government/Official Travelers Defined as anyone who is employed by the government and or public services Carry an official passport, Giving different privileges Have a lot of discretionary income They spend a lot on retail and shopping

25. Corporate/Business Travelers Purpose is to build relationships within business and understand foreign business 10% travel for business alone 60% will combine their travels with both business and pleasure

26. Business Incentive Trips 30% of corporate travellers are on incentive trips largest incentive trip was in 2005 with 15,000 people travelling to Australia second largest was to Thailand and consisted of 6,000 people incentive trips take place in Europe and around the world and can be as large as 1,000 people travel agencies are regulated causing corporate and business travel to be organised via a network of private relations

27. Leisure/Private Travelers Leisure travel is a new concept in China Funded privately by individual travellers Travel is an educational experience Visiting foreign countries for the first time Travel in groups and tours Visa procedures are handled by official Chinese travel agents

28. Individual (Private) Travelers Normally are able to speak two or more languages Responsible for processing their own visas Note: that individual private travel is not acknowledged by the Chinese government as tourism

29. A List Of Public Holidays

30. Canada and China B.C. and Ontario are the most visited provinces by people from China Canadian tourism is supported by a strong domestic market receiving Chinese tourists is the gravy on top of an already thriving domestic profit,

31. Conclusion Tourism operators/travel agents need to analyze the Strengths Weaknesses opportunities Threats of marketing to the massive Chinese population But...Even if the costs are immense, tourism operators need to understand this emerging market within Canada

32. Thank you, Chris, Geoff, Hitomi