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all in the name ,[object Object],Determine  the real  interest of the consumer.  Detect his  real-time  presence.  Deliver the  relevant  content.
Do you want to reach the right prospect?
The methods of searching for customers are riddled with inaccuracies.  “ We surveyed 921 people. ” (and extrapolated our findings to 5m) “ I earn more than $10,000. ”   (I hope this impresses you)  “ I am a bank executive. ” (but I ’ ve been subsequently retrenched)  do you want to reach the right prospect? Old New ,[object Object],[object Object],[object Object],[object Object]
do you want to keep your customers on a short leash? ... and keeps your brand in front of them National news site Special Interest Travel site Now you can.  Our Behavioural Database follows online users who touch base with you, your competitors, and your industry
do you want to keep your customers on a short leash? ,[object Object],Recency and frequency of visits P ages viewed today count more than pages viewed a week ago Dwell time and overall reading behaviour Pages presumably really read count more than pages hardly read Specificity of visited pages Pages read by  “ everybody ”  count less than pages read by few others Active interest boosting Pages that triggered an expression of active interest (e.g., a  “ Like ” ) can be boosted
how we reach your prospect The more pages he visits, the richer his Interest Profile captured by aSpecial Media
how we reach your prospect Each Interest Profile created by aSpecial Media is unique
how we reach your prospect aSpecial Media agglomerates the Interest Profiles and clusters them in segments
how we reach your prospect health supplements exercise aSpecial Media agglomerates the Interest Profiles and clusters them in segments
how we reach your prospect finance luxury travel property healthcare health supplements exercise aSpecial Media agglomerates the Interest Profiles and clusters them in segments
the beauty of behavioural targeting ,[object Object],[object Object],[object Object],[object Object],[object Object]
aSpecial Media can support customers with these new revenue models and simplify the architecture for traditional ones already in place Mobile Video Tenancy Targeted CPM  Plain CPM  Targeted CPC Current revenue Future revenue Over the next years, most of the revenue growth within Publishers will come from new formats With Behavioral Targeting With Behavioral Targeting
In a nutshell, the benefits: ,[object Object],[object Object],[object Object],[object Object]
Thank You ,[object Object],Confidential. November 13, 2011

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The Rise of Behaviorally Targeted Marketing

  • 1.
  • 2. Do you want to reach the right prospect?
  • 3.
  • 4. do you want to keep your customers on a short leash? ... and keeps your brand in front of them National news site Special Interest Travel site Now you can. Our Behavioural Database follows online users who touch base with you, your competitors, and your industry
  • 5.
  • 6. how we reach your prospect The more pages he visits, the richer his Interest Profile captured by aSpecial Media
  • 7. how we reach your prospect Each Interest Profile created by aSpecial Media is unique
  • 8. how we reach your prospect aSpecial Media agglomerates the Interest Profiles and clusters them in segments
  • 9. how we reach your prospect health supplements exercise aSpecial Media agglomerates the Interest Profiles and clusters them in segments
  • 10. how we reach your prospect finance luxury travel property healthcare health supplements exercise aSpecial Media agglomerates the Interest Profiles and clusters them in segments
  • 11.
  • 12. aSpecial Media can support customers with these new revenue models and simplify the architecture for traditional ones already in place Mobile Video Tenancy Targeted CPM Plain CPM Targeted CPC Current revenue Future revenue Over the next years, most of the revenue growth within Publishers will come from new formats With Behavioral Targeting With Behavioral Targeting
  • 13.
  • 14.

Editor's Notes

  1. Current methods ..fall short.
  2. ----- Meeting Notes (5/1/12 16:03) ----- CPM Conversion results Can we track social as part