The document provides information and discussion points about representation and stereotypes from various media texts, including defining key terms like representation, stereotypes, and constructed representation. It also prompts analysis of specific examples of stereotypical representations of gender, race, class and other groups in different media like print magazines and film trailers. Students are asked to consider the issues that can arise from stereotypical representations of people and how such representations are constructed.

1. Last lesson
• What are the 3 stages of coursework in A2
• What 3 topics can you choose from for
your investigation?
• Word count?
• What is a niche audience?
• What is a mainstream audience?

2. Last lesson Re-Cap
• Log into/make your blogs
• As your first post;
• Define niche and mainstream audience
• Attach 3 images of texts which categories into
each
• Extension – Describe your favorite television
program and justify your gratifications.
• Make a new page and post your investigation
question

3. RepresentationRepresentation
Stereotypical Constructed Bias

4. • To demonstrate an ability to analyse
media texts and spot stereotypical
representations of C.R.A.S.H.I.E
• To understand the effects false
representations can have upon an
audience.

5. What is Representation?
-Representation is the construction of ideas surrounding reality.
-The problem with representation is it is just that ,a re-presentation of
someone else's view of reality not reality itself. At times an audience may
misinterpret this.
-In some examples, representation can also be our desires of reality, but is
very far away from actually representing reality
-Some texts may contain obviously unrealistic representations of reality, but
over saturation of any common representation could effect and influence a
passive audience.
-It could also be argued the representations media texts contain are
commonly stereotypes.
-For example stereotypes of cultural identities, race, gender and class
Some texts include stereotypical representations of certain types of people
deliberately, why?

6. What is a stereotype?
A widely held but fixed and oversimplified image or idea of a particular type of
person. A stereotype is a prejudice someone has and applied to a particular
person based on an assumption.
A stereotype is a pre-conceived notion of a certain group of people. To
stereotype is to judge someone's character on some sort of superficial
appearance.
-A stereotype of the woman would be – the
carer
-A stereotype of a woman with blonde hair?
-A stereotype of males?
-A stereotype of Americans?
-A stereotype of the Irish?
-A stereotype of people who belong to the Jewish religion?
-A stereotype of people who belong to the Muslim religion?

7. Why is this an example of constructed
representation?
What are the issues of representing
people in this constructed method in
print media?

8. The representation of
females in vogue
Student research
Out of the138
woman who
appeared in vogue,
how many were
estimated to be over
a size 4-8?
1!
What are the

9. Can stereotypical representation be spotted even within a film trailer?
On your blogs post 2 film trailers with stereotypical representation of CRASHIE

10. The hypodermic needle
this theory was the first attempt to explain how
mass audiences might react to mass media.
The Payne Fund studies of the 1930s, which
focused on the impact of motion pictures on
children, and Hitler's manipulation of the mass
media during WWII to unify the German public
behind the Nazi party.