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Insider's Guide to the Technology Behind Internet Marketing - Christian Bowman

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Christian Bowman
Christian Bowman

My presentation at the Achaeus 2-Day Workshop on Internet Marketing in Brisbane. April 2008 Bardon Conference Centre

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An Insider’s Guide to the Technology behind Internet Marketing It’s like a Lonely Planet guide only with less jetlag… Christian Bowman Web Wizard - Achaeus Group
The talk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of using technology ,[object Object],[object Object],[object Object],[object Object]
What Can be automated? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Website Terms ,[object Object],[object Object],[object Object]
Website Types ,[object Object],[object Object],[object Object],[object Object]
Multimedia Technology ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key Internet Marketing Terms ,[object Object],[object Object],[object Object]
Getting Domain Names ,[object Object],[object Object],[object Object]
Why a dedicated Database? ,[object Object],[object Object],[object Object],[object Object]
Using an Internet Marketing Based Database ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example of Automation Automatic Data Entry: Contact Name Email Source Time/Date Interests Email Capture Web Page Segmentation: Survey Results Email Activity Targeted Content Delivery In less than an hour
Email/SPAM - 3 Steps ,[object Object],[object Object],[object Object],[object Object]
Express Consent ,[object Object],[object Object],[object Object]
Inferred Consent ,[object Object],[object Object]
Why receive payments online? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Payment Mechanism Terms ,[object Object],[object Object],[object Object],[object Object]
Merchant/Gateway Vs PayPal ,[object Object],[object Object]
Merchant/ Gateway
PayPal
Key Email Marketing Terms ,[object Object],[object Object],[object Object],[object Object]
Email Report ,[object Object],[object Object]
Key Advertising Metrics ,[object Object],[object Object],[object Object]
Key Traffic Metrics ,[object Object],[object Object],[object Object]
Technology and Your Business ,[object Object],[object Object],[object Object],[object Object]

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Insider's Guide to the Technology Behind Internet Marketing - Christian Bowman

  • 1. An Insider’s Guide to the Technology behind Internet Marketing It’s like a Lonely Planet guide only with less jetlag… Christian Bowman Web Wizard - Achaeus Group
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  • 12. Example of Automation Automatic Data Entry: Contact Name Email Source Time/Date Interests Email Capture Web Page Segmentation: Survey Results Email Activity Targeted Content Delivery In less than an hour
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