The content which appears on top of your Facebook News Feed was not there by chance. You can also read a Guest Post I did on "Sneaky Brands and Facebook Edgerank" on Fluffylinks.com, a site chronicling the world's most creative marketing campaigns and digital trends. http://www.fluffylinks.com/how-brands-can-maximise-facebook-edgerank A shorter version of that guest post is on my website here: http://ladyxtel.com/3-ways-brands-can-maximise-the-facebook-edgerank/

1. Let’s Talk About
EdgeRank
PREPARED BY
Christel Quek
@ladyxtel
Social Media Strategist
Havas Media Singapore
Friday, December 9, 11

2. edgerank
Affinity Score
between viewing
user & edge
∑
creator
UeWe De
Time decay factor
based on
how long ego the
edge was created
Weight for this edge
type (create,
comment, like, tag)
@ladyxtel
Friday, December 9, 11

3. GOING VIRAL
ENGAGEMENT
Driving
edgerank
INNOVATION
ADVERTISING TO
EXISTING FANS
Friday, December 9, 11

4. COMMENTS
> LIKES
Photos Videos
> Links
> Updates
Friday, December 9, 11

5. Links Updates
Creator
Facebook Objects
Photos Videos
Friday, December 9, 11

6. COMMENTS
Links Updates
Creator
Facebook Objects
Photos Videos
LIKES
Friday, December 9, 11

7. Affinity
COMMENTS
Links Updates
y
Creator
Weig
Deca
Facebook Objects
ht
Photos Videos
Time
LIKES
Friday, December 9, 11

8. COMMENTS
Links Updates
y
Creator
Deca
Facebook Objects
How long ago was
Photos Videos the object created?
Time
Most recent updates get “prime time”
on the News Feed
LIKES
Friday, December 9, 11

9. Between user & object creator.
Frequent visits to Facebook Profile
Leaving Comments & Likes
Sending Facebook Messages
Affinity
COMMENTS
Links Updates
Creator
Facebook Objects
Photos Videos
LIKES
Friday, December 9, 11

10. COMMENTS
Links Updates
Creator
Weig
The type of content Facebook Objects
matters.
Photos Videos
ht
Interactive Media are preferred compared
to static updates. This means that
photos and videos will trump links, and
comments will trump likes on the
News Feed
LIKES
Friday, December 9, 11

11. Thank You!
PREPARED BY
Christel Quek
@ladyxtel
Social Media Strategist
Havas Media Singapore
Friday, December 9, 11