1. “International Connections for Innovation – Can
They Help? Are They Possible?”
Connecting Novosibirsk to the U.S. Innovation Sector.
Business Leaders Investment Forum
“Innovation for Business”
Novosibirsk , February 19 – 20, 2010
Presentation of Daniel M. Satinsky, Esq.
Partner, Russia Innovation Collaborative

2. Topic of Presentation
What is the most effective way to use international
connections to nurture and support innovation and
accelerate the migration of ideas from the lab to
practical commercial application?
Licensing and sales of intellectual property is the most
effect way to utilize foreign connections to support
scientific work and innovation in Novosibirsk.

3. Market Entry
Russian Entry into Global Tech Markets –
Models:
• Russian software companies enter foreign markets
– Software service companies – Luxoft, Lanit, Auriga, EPAM
– Software products – Kaspersky, Abbyy
• Foreign Development Labs in Russia – Intel, Boeing
• Commercialization of Russian IP – handwriting recognition,
sound processing, biotech

4. Commercialization Benefits
Benefits of Commercialization Model:
• Strengthens local science & research - alternative to
brain drain both emigration or work with Russian branch of
foreign firm.
• Does not require scientists and researchers to
become businessmen.
• Cost-effective alternative to foreign market entry
that requires large investment, overcoming cultural
& administrative barriers and long-term
commitment.

5. Commercialization is broader than
Tech Transfer:
• Ownership of IP - Settled and Protected
• Technical and Market Risk
• Market Need (rather than idea looking for a market)
• Cross Disciplinary Applications
• Economic and Social Impact
• Commercialization Strategy
• Funding Sources
• Practical Support: Marketing, Representation, Licensing,
Contracts ….
Considerations in bringing a new idea to market:

6. Success Factors for Collaboration
• Knowledge – technical and personal factors.
• Communication – technical, cultural and
linguistic factors.
• Professional skills on both sides.
• Trust and honest dealing between the Parties.
• Realistic expectations – time frame, expenses
and share of upside to be split.

7. Model for a Novosibirsk Innovation
Center (NIC)
• In-country staff make preliminary survey of available technologies.
• Promising technologies referred to NIC Advisory Board in U.S. for first level
evaluation.
• In-country staff make a preliminary representation agreement with Russian
technology rights holders for those technologies tagged by the NIC Advisory
Board.
• IP due diligence performed and availability of patent protection in the U.S. and
Europe confirmed.
• A legal entity to hold the IP rights to the technology formed in the U.S. with
ownership participation of the Russian rights holder and NIC.
• NIC will engage in marketing the IP for licensing or sale.
NIC’s Operating Process:

8. Conclusion
Thank you for your attention. I wish success to
the technology community and companies in
Novosibirsk.
Please feel free to contact me with questions or
business proposals:
Daniel Satinsky, Esq.
dsatinsky@russiainnovation.com
www.russiainnovation.com