The document discusses the topic of sponsorship in sports. It provides information on what sponsorship is, the reasons why companies pursue sports sponsorship, and the advantages and disadvantages of sponsorship for both the sponsoring companies and the sports organizations. It notes that sponsorship is a business relationship that can provide benefits like increased brand awareness, sales, and goodwill for companies, while giving sports additional income, raising standards, and increasing status. However, sponsorship also carries risks like poor publicity returns or being associated with teams that fail to succeed.

1. by Ystrad Mynach College Sponsorship

13. Sponsorship is very wide ranging. It can be sponsorship of one-off events such as a tennis of golf tournament, or it can be a long-term three year sponsorship of a league such as the football league. Sponsorship can be of individuals such as the Adidas sponsorship of tennis player Ivan Lendl. Finally, sponsorship can be of a group of individuals forming a team or club, such as the 02 sponsorship of Arsenal Football Team. SPONSORS pay all the costs of the administration of the scheme as well as providing the badges and certificates. The sponsor gets publicity when the certificates and badges go home to parents with sponsor's name prominent. The SPONSORS also hope to get credit from the public for encouraging young people to take part in sport and to improve their ability. SPONSORS sometimes pay for running coaching and teaching courses which lead to official recognition. These awards are for adults in clubs, schools or sports organisations

18. By Ystrad Mynach College