1. Institute a Mobile First IT Infrastructure
Plan, integrate, optimize and manage IT and communications
infrastructures to securely deploy mobile
Vijay Dheap, Global Solutions Manager - Big Data Security Intelligence & Mobile Security
Chris Pepin, Global Services Executive, IBM MobileFirst
© 2013 IBM Corporation
@chrispepin

2. 2#IBMINTERCONNECT
Current trends in the mobile marketplace
1 http://techcrunch.com/2012/02/14/the-number-of-mobile-devices-will-exceed-worlds-population-by-2012-other-shocking-figures
3 http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
Number of mobile-
connected devices
to surpass human
population by 2016
1
Device
Explosion Corporate IT
embracing the
need to implement
a strong Mobile
security policy
Compliance
1B+ monthly
Facebook users
3
680M monthly FB
mobile users
3
Social
Evolving workplace
Work any place/ any
time
Mobile device
proliferation – form
factor, platform,
services
BYOD
Device consistency
Greater adoption of
User/device
authentication and
single sign-on
Data
Separation
Increasing need for
Application
Vulnerability testing
and certification.
Encryption of data
within an application
Applications

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• Infrastructure complexity from multiple device platforms
• Unique mobile requirements for employees/workers
• Extending data, voice and video applications to mobile devices
• Integrating across wireline/wireless LAN platforms
• “Consumerization of IT” forcing CIOs to have BYOD policy and
plan; provide employee device choice
• Anytime, anywhere, any device access now standard
• Social business interactions are increasingly important
These trends bring business and IT challenges
•Business and IT
change
•Security and
management
• Protection of privacy and confidential information
• Policies for client-owned smartphones and tablets
• Visibility, security and management of mobile platform
requirements
•Complexity and
integration
Business and IT
Change
Security and
Management
Complexity and
Integration

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Create new value
at the moment
of awareness
Develop and run
applications
Connect
with customers
in context
Integrate mobile
into the fabric
of the organization
Mobile enterprises are taking an integrated
approach to putting their business in motion

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The Mobile First enterprise integrates mobile
capabilities into the fabric of the organization
They are
enabling BYOD
Findings from the Institute for Business Value & Oxford Economics offer insight into the practices of mobile leaders
They are detecting
threats from mobile
before they impact
the enterprise
They are
prioritizing data
& analytics
82% of mobile
strategy leaders said
that they were
successful with mobile
threat detection vs
50% of other
respondents
70% of leaders placed
investments in data
storage, data
management and
analytics as a high
priority, versus <45%
of other respondents
79% of mobile
strategy leaders
have a well
documented policy
in place for BYOD vs
48% of other
respondents
They are
expanding their
network
infrastructures
80% of leaders say
their current
wireless network
performance meets
the organization's
needs vs. 48% of
other respondents

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The way forward to optimize your infrastructure
Plan, integrate, optimize & manage IT and communication
infrastructures to securely deploy mobile to enable growth
and further competitive differentiation
View mobility as a critical business enabler for
future growth and competitive differentiation
3
1
2 Prioritize infrastructure to support mobile and
address it strategically as part of their enterprise

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For clients who need to:
 Develop new mobile applications
 Integrate mobile applications with enterprise IT systems
 Manage and secure mobile environments
 Maintain visibility, control and automation of mobile devices
IBM MobileFirst Development & Integration Services
Key offerings:
 IBM Mobile Application
Platform Management
Services
 IBM Mobility & Wireless
Services
IBM MobileFirst Development & Integration Services offer:
 Fast cycle development of mobile applications across
platforms
 Mobile app integration for seamless connectivity and data
management
 Secure and seamless wired, wireless, cellular and WiFi
network access including increased network bandwidth
required for voice, data and video
 Secure mobile device and application management

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 Support for both enterprise and consumer
mobile applications across multiple device
types
 Mobile application integration for seamless
connectivity and data management
 Faster development and better lifecycle
management of mobile applications across
platforms
 A fully managed service which enables the
rapid deployment and configuration of a
single mobile application platform without
requiring an investment on in-house skills
 Management and control over the deployment
of mobile applications and data
IBM Mobile Application Platform Management
Extend existing applications to mobile devices while limiting IT investment and expenses
Mobile Application Platform

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 Security-rich access to support mobile
collaboration and BYOD policies
 Robust infrastructures and mobile connectivity
as a foundation to help support mobile and
remote workers
 Identification of security threats and
application of best-practice design and tools
to automatically contain those threats
 Consolidated infrastructure to help support
network application services: voice, video and
data communications
IBM Mobility and Wireless Services
Integrated IT network access, management and security to support mobile environments
Voice
Mobile
collaboration
Location
awareness
Intelligent
messaging
Video
Data and
web access
Enterprise
mobility

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Westfalen Weser Energie simplifies device maintenance
and error diagnostics with remote management
Challenges
Combat unauthorized access and damage at
the utility’s relay stations, resolve disruptions on
the ground more quickly, and provide better
support for mobile service technicians.
Solution
As part of a joint project involving Cisco, IBM,
and Intel, Westfalen utilizes special Cisco IP
cameras, a back-end server platform based on
Intel® Xeon® processors, and Intelligent Video
Analytics software from IBM to assess
recordings made in the field. IBM also
configured outdoor WLAN access points at the
technology centers and relay stations to ensure
mobile employees are readily contactable.
Benefits
• Better protection of relay stations against theft
and unauthorized access.
• Simplified visual inspections of equipment
and faster response in the event of a fault.
• Mobile video conferencing connects specialist
experts from the control room with service
technicians on the ground.
“A major consideration was the need to
improve communication between the service
technicians on the ground and executives in
the control centers.”
Reimar Süß, Project Manager,
Westfalen Weser Energie

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Devices Network, Data,
and Access
Applications
Manage & Secure
Corporate Devices,
BYOD
Achieve Visibility and
Adaptive Policy
Management
Securely & Efficiently
Develop, Test, Deploy,
and Manage
IBM MobileFirst’s approach to mobile
management and security
Security Intelligence
Service Desk & Self Service

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IBM MobileFirst Management offers:
 Unified management across devices
 Selective wipe of corporate data
 Configuration & enforcement of password policies, encryption,
VPN access & camera use
 Streamlined workflow between development & operations with
an integrated Enterprise App Store
 Optimize telecom expenses with detailed usage analyses
 End-user portal for management of mobile equipment, carrier
plans, and usage tracking
 On-premises or managed service delivery
For clients who need to:
 Implement BYOD with confidence
 Manage secure sensitive data, regardless of the device
 Manage, track and optimize mobile expenses
 Handle multi-platform complexities with ease
IBM MobileFirst Management
Key offerings:
 IBM Endpoint Manager
for mobile devices
 IBM Mobile Enterprise
Services for managed
mobility

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IBM Endpoint Manager for mobile devices
Single console management and security of ALL employee devices
What’s new in IBM Endpoint Manager for Mobile Devices V2.2
 Deployment, configuration, and management of multiple 3rd party container technologies
 Increased security at both the network access and app layers through integration with
Cisco ISE and IBM Worklight
 Unified device management bringing
together mobile devices, desktops, and
servers
 Integrated management of containerization
technologies to support BYOD
 Deployment and management of apps,
including integrated transfers from Worklight
 Single-device views and near-real time data
integrated with Service Desk and CMDB
 Self-service portal for locating and securing
lost devices

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St. Vincents Health Australia unifies management of mobile
devices, desktops, and servers
Challenges
With a diverse set of around 6,500 academic,
medical practitioner and administrative users, the IT
team must provide access to the latest technologies
while protecting patient privacy across servers,
desktops, and mobile devices.
Solution
Using IBM Endpoint Manager, built on BigFix
technology, Sydney based hospitals with the St
Vincents Health Australia group, has a single
solution for patch management, configuration
compliance, power management, lifecycle
management, remote desktop, software usage
reporting, and mobile device management.
Benefits
• Visibility and control over 100 percent of endpoints
• Significantly mitigated data privacy risk exposure
• Freed up IT staff to execute additional strategic
projects
• Realized cost savings through PC power
management and the elimination of software
licenses
• Simplify email, application, inventory, and
configuration management on mobile devices
“We now have a rich systems remediation platform
from which to deploy endpoint security. Once we
discovered the power management and application
deployment capabilities, we knew we had found the
complete solution we were looking for.”
~Peter Param,
IT Security Manager, St Vincents Health Australia

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 Comprehensive management of mobile
environments including set up, transition,
ongoing operations and management
 Apple iOS, Google Android, BlackBerry®,
Microsoft Windows Mobile smartphones,
tablets and rugged devices acquired,
distributed and managed for you with
subscription-based pricing
 Deployment of mobile applications across
the organization to boost productivity
 Secure corporate data and enhance
compliance and consistency with
centralized management, self service
portal and service desk
 Leverage mobile email as critical
enterprise tool
Mobile Enterprise Services for managed mobility
Tackle complexity, risk and costs in highly dynamic mobile IT infrastructures

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Kochi Medical School Hospital improves care quality
while cutting costs using Mobile Enterprise Services
Challenges
The hospital wanted to update its mobile
environment to improve care quality, medical staff
productivity and operating cost reduction.
Solution
IBM helped the hospital to restructure its
architecture to take advantage of Apple iPod
Touch devices, offering a more intuitive user
interface, lower maintenance costs and a broader
range of applications. IBM also migrated the
school’s existing medical applications and patient
record systems to the IBM SmarterCloud Desktop
platform.
Benefits
 Lower per-device expense helps reduce
maintenance costs and equip a larger pool of
employees
 Improved patient care coordination and
increased efficiency by extending access to
critical medical systems
 Cloud based architecture maintains a security-
rich environment for medical information which
extends to, but is not stored on, mobile devices
“We wanted to improve the productivity for our
medical staff to access the patient records at any time,
at any place in our hospital securely by mobile
devices. IBM knew how to make that happen cost-
effectively and without compromising the security of
patient records.”
Mr. Yoshiyasu Okuhara, Professor and Director,
Center of Medical Information Science,
Kochi Medical School Hospital

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Why take an integrated approach to mobile
security?
Speed time to deployment of enterprise
mobile apps and updates, while improving quality
Improve WiFi network management for greater reliability,
employee productivity, and minimize business interruptions
Enhance end-to-end security to help prevent loss of
intellectual property and regulated data
Less total infrastructure for lower hardware, admin costs
Reduce help desk calls, device and service lifecycle
costs

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IBM MobileFirst Security offers:
 Context aware risk – based access control
 Mobile threat protection
 Strong session management & Single Sign–on
 Vulnerability analysis for mobile apps
 Visibility and analysis of security events from the
device, network, user end app behavior
For clients who need to:
 Protect devices and data
 Defend the network
 Ensure secure access
IBM MobileFirst Security
 Safeguard mobile apps
 Preserve user experience without
compromising security
Key offerings:
 IBM Security Access
Manager for Mobile
 IBM Security Appscan
 Trusteer, an IBM
company

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Mobile security – more than just the device
Manage device
Set appropriate security policies
• Register • Compliance • Wipe
• Lock
Secure Data
Data separation • Leakage •
Encryption
Application Security
Offline authentication •
Application level controls
Secure Access
Properly identify mobile users and
devices • Allow or deny access
• Connectivity
Monitor & Protect
Identify and stop mobile threats •
Log network access, events, and
anomalies
Secure Connectivity
Secure Connectivity from devices
Secure Application
Utilize secure coding practices
• Identify application vulnerabilities
• Update applications
Integrate Securely
Secure connectivity to enterprise
applications and services
Manage Applications
Manage applications and enterprise
app store
At the Device
Over the Network
and Enterprise
For the Mobile App
Enterprise
Intranet
Internet

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Mobile Network, Data and Access Security:
Achieve visibility and adaptive security policies
Centralized User Management: A singular view of all the mobile users across one or more
mobile apps enables consistency and reduces redundancy and complexity
Segmenting Mobile Users: Segmenting mobile users based on access privileges allows for
better management through tiered access.
Enumerating Context Attributes: Selection of the contextual attributes allows better control
and reduces risk of each user interaction.
Defining Access Policies to Govern Risk: Access policies for applications and content
allows for greater consistency and logic testing.

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As part of a mobile security strategy, IBM is launching
its NEW appliance-based solution - IBM Security
Access Manager for Mobile
Safeguard mobile, cloud and social interactions across the enterprise with the new
appliance based solution - ISAM for Mobile
 Enable secure access to mobile and web
applications with single sign-on, session
management and context-based access control
 Improve identity assurance with flexible
authentication schemes, such as one-time
passwords and RSA SecurID token support
 Enforce context-aware authorization using
device fingerprinting, geographic location
awareness and IP reputation scores
 Obtain security intelligence and demonstrate
compliance by integrating with IBM® QRadar®
Security Intelligence Platform to get actionable
insights for reducing risks
 Realize a fast time to value and lower total
cost of ownership (TCO) with an easy-to-
deploy-and-manage physical appliance or virtual
appliance
Solution Highlights
Mobile Access Management
Mobile Identity Management
Mobile Security Intelligence & Compliance
Available as either virtual or physical appliance
IBM Security Access Manager
for Mobile

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Application Security: Instituting a Safe Mobile App
Development Culture
Establish a Security Standard: Development of security quality standard must be pre-
defined and followed.
Segregate Security Logic from Business Logic: Security requirements will have less
variation than business logic and requires different set of skills.
Analyze Security Applications: Mobile apps need to be assessed for their risk exposure –
sensitivity of data and usage scenarios
.
App Management Policies: Active management of applications is required to respond when
mobile apps are compromised.

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IBM Security
AppScan
IBM Security AppScan
Identify vulnerabilities in web and mobile application source code
 Native Android and iOS application
support
 Better vulnerability detection from:
 Risk assessment of over 40,000 APIs
 Full call and data flow analysis for Java,
JavaScript, Object-C (Mac OS X)
 Provides identification of sensitive data
leak sources
 Helps reduce malware susceptibility of
mobile apps
What’s new in IBM Security AppScan V8.7
 Native support extended for iOS to accelerate enterprise usage
 Enhanced support for JavaScript analysis in hybrid mobile apps
 Out-of-the-box support for IBM Worklight built apps to incorporate context aware risk-
based access

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Trusteer advances the IBM MobileFirst security
strategy and strengthens IBM’s portfolio of
integrated solutions
IBM Enters Web Fraud Protection
leading web fraud capabilities assists IBM's
financial services and web commerce customers
Strengthens IBM Mobile Security
as part of IBM MobileFirst, Trusteer helps enable
secure transactions from devices to the back office
Extends Advanced Threat Protection
provides a unique endpoint solution to help identify
and prevent Advanced Persistent Threats
Security-as-a-Service
cloud-based deployment enables rapid adoption
and real-time updates

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1 Learn more about mobile security in our
interactive demo: www.ibm.com/security/tool.html
Learn more: ibm.com/mobilefirst
2
3
Three ways to get started with IBM MobileFirst
Schedule a free Mobile Agenda workshop
Email: ibmmobile@us.ibm.com

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To schedule a workshop, email: ibmmobile@us.ibm.com
Schedule a Mobile Agenda Workshop
One day interactive workshop with an IBM Mobile expert to help
enterprises plan and develop a customized roadmap for success
• Interactive discussion to
understand client business
drivers, pains and requirements
• Overview of IBM MobileFirst
Strategy, technology and POV’s
• Industry trends and imperatives
• Structured working session to
outline next steps
Client ValueWorkshop Highlights
For Line of business and IT
leaders seeking expertise and
experience in developing,
enhancing, and/or executing
their mobile enterprise
strategy.
• Industry expertise with top
use cases and successes
• Capability assessment
including identification of
opportunities and gaps in
mobile strategy
• A detailed client report and
next steps

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© 2013 IBM Corporation
Thank You