Key message: Computing continues to extend it’s reach and mobile is the latest extension to become fully embedded in the fabric of enterprise IT. But it does bring with it some unique characteristics. From a business perspective it is really transforming and creating new business models. These models must adapt to consumer mobile expectations and work on the end consumer’s own private device Mobile apps have much faster lifecycles and they are much more iterative than traditional applications And there is a high degree of fragmentation of devices, networks, and languages, etc. that is forcing movement toward open standards. Sources: 1 Source: IDC 2 Source: Gartner's Top Predictions for IT Organizations and Users, 2012 and Beyond: November 2011 3 Source: IDC 4 Source: IDC . “Worldwide Business Use Smartphone Forecast and Analysis,” doc #225054, September 2010
Mobile is an enterprise priority. The chart on the left is from a recent Well Fargo Securities report indicating the rapid growth in the number of smart phones worldwide as presented by the blue bar. On the right side we are reminded of key findings from the recent IBM Global CIO study indicating that mobile and cloud are the top spending priorities for CIOs. And by 2020 more than 10 billion mobile connected devices are expected to be in use. We see that mobile data traffic exceeded voice in 2010 and will continue to grow according to The Yankee Group “ Less than five years ago, mobile data traffic made up less than about 15 percent of all total mobile revenue. “ Source: http://www.wirelessindustrynews.org/news-aug-2010/2085-082510-win-news.html (August 26, 2010)
In order to take advantage of the opportunities presented in the mobile space, enterprises from all industries need a comprehensive mobile platform that bridges the gap between the diverse and fragmented mobile devices (tablets and smartphones) and the back end systems that deliver content. The needs of the mobile business are varied and IBM offers a unified portfolio that allows clients to build mobile applications, connect to and run backend systems, while managing and securing their business while extending capabilities to mobile devices and transforming their business.
IBM has a broad set of service capabilities in the mobile space.
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