A history of the development of the Southern Oregon Wine Institute at Umpqua Community College, Roseburg, Oregon

1. Southern Oregon Wine Institute Chris Lake, Director Umpqua Community College Roseburg, Oregon www.sowicellars.com

6. The Walla Walla Wine Cluster Clustering Concept from Michael Porter, On Competition , Harvard Business School Press, 2008.

8. The Walla Walla Wine Cluster Factsheet for the Walla Walla Wine Industry Cluster 2010 Total jobs in wine production and wine tourism in 2010 1,620 Jobs Total jobs dependent on the wine cluster including multiplier effects 4,833 Jobs Total earnings in wine production and wine tourism in 2010 $69 Million Total earnings dependent on the wine cluster including multiplier effects $153 Million Total jobs (including multiplier effects) projected to be dependent on the wine cluster in 2020 6,850 Jobs Percent of all jobs dependent on the wine cluster in 2010 13% Projected percent of all jobs dependent on wine cluster in 2020 16% Annual average growth in direct wine cluster employment, 2000 to 2010 20% Annual Growth Overall growth in the regional economy, 2000 to 2010 9% Overall growth in the regional economy, 2000 to 2010 absent the wine cluster -3%

12. Modern Wine Producing Regions of Oregon

13. Price Per Ton of Grapes, 2008-2009 Source: National Agricultural Statistical Service Variety By Region Columbia River North Willamette Valley Rogue Valley South Willamette Valley Umpqua Valley 2008 2009 2008 2009 2008 2009 2008 2009 2008 2009 Cabernet Sauvignon $2,020 $2,100 - - $1,910 $1,770 - $1,500 $1,700 $1,370 Chardonnay $1,250 $1,340 $1,950 $1,620 $1,000 $1,220 $1,470 $1,700 $950 $1,330 Merlot $1,810 $2,180 - - $1,470 $1,800 - - $1,540 $1,010 Pinot Gris - $1,500 $1,400 $1,250 $1,370 $1,330 $1,330 $1,430 $1,320 $1,400 Pinot Noir $2,110 $1,990 $2,820 $2,340 $1,670 $1,820 $2,300 $2,180 $2,000 $2,140 White Riesling $1,080 $1,070 $1,150 $950 $1,280 $1,400 $1,180 $1,240 $980 $1,050

19. Teaching Winery

20. Teaching Winery

21. Teaching Winery

22. Teaching Winery

23. Teaching Winery Construction begun 9/10/10 Completion date is September 2011 Local Capital Campaign of $2.5 M Recovery Zone Bonds of $4,25 M

25. The Instructional Mission

28. Thank You www.sowicellars.com

29. Wine Industry is Cyclical The US will Become the Worlds Largest Consumer of Wine Of 300 M People in the US, Only 28M Consume Wine