2. Start with the Basics Social Media Policy Best Practices Establish “ground rules” Education L&L, Webinars Who Manages? PR Marketing Web/IT HR
3. Social Media Profiles Reserve your profiles (even if you don’t plan to use…) Twitter, Facebook YouTube Flickr “Point” to website Search-friendly (SEO) Company/brands Prevent Brand “Hijacks” Issues
5. Social Media Monitoring Brands Competitive Landscape Marketplace Issues Identify Key Influencers (KOLs) Social Media Channels Alerts
6. Free Monitoring Tools Google Alerts Social Mention.com Multi-channel Topsy.com Tweets/photos Trackur Email alerts Kurrently Twitter/Facebook MonitorThis.com Multi-channel
7. Paid Monitoring Tools As low as $100/mo to monitor a company or brand Facilitates engagement Crisis management Out-of-box vs. Enterprise PRNewswire Social Media Metrics Nielsen BuzzMetrics SocialRadar by Infegy
8. Resources & Training Start with savvy volunteers Small committed team Multi-discipline PR, MTKG, HR, etc On-call (be ready!) Crisis management plan 6:30pm on a Friday Respond via channel (Twitter, YouTube, etc) Domino’s (pizza) mistake
9. Build “Message Map” Audience segmentation Audiences need slightly different messages Staff, media, customers Message development Blueprint Objective Measureable Role-playing different scenarios Measure & analyze Monitor sentiment
11. Shameless Self-Pub Integrated Marketing Communications (agency) Full service Located in Kansas City, MO 45/55 B2C vs. B2B Past B2B Agency of Year (2x) Strategic-driven creative Integration Blog