Call Girls Faridabad Just Call 9907093804 Top Class Call Girl Service Available
Social media putting it all together
1. Social Media
Putting it all together
Creative
Relief
2. Why Social Media?
Build community Attract new customers
Increase brand awareness Attract new talent
Find new business partners Get more referrals
Organically grow web Generate more leads
traffic and raise your SEO
Increase Brand Loyalty
Grow the bottom line
Creative
Relief
3. Primary Benefits Survey Results
(HBR The New Conversation: Taking Social Media form Talk to Action)
4. Social Media – A brief history
1966 – First e-mail … really? Other 2003 – LinkedIn & MySpace
stat says 1971 … (Younger Audience / Strong with
bands)
1997 – AOL Instant Messenger - Six
Degrees – 1st modern social 2004 – Facebook (Harvard)
network. Allowed for profiles. -
Live Journal – 1st blog site 2005 YouTube
2002 – Friendster (90% of current 2006 Facebook (everyone) &
users are in Asia) Twitter
Creative
Relief
5. Overview of Social Media Outlets
Facebook
LinkedIn
Twitter
Website / Blog
Creative
Relief
6. Advantages of a Blog
Easy to set up – Wordpress or Blogger – Free and has
many templates to choose from …
Generate traffic to your website – Raise the online
visibility of your company (Search Engine Friendly)
Build trust and connect with your clients
Increase brand awareness
Allows you to show off your expertise. Become an
authoritative voice online. Advocate for your industry.
Be a RESOUCE FOR YOUR CLIENTS & PROSPECTS.
7. Company Website with a Blog
What to Blog about?
Hot topics in the industry.
Opinions about a study / news that came out. Share the
findings and your analysis.
Exciting company news (although you don’t your blog to be
just about you …)
Educate about a niche you fill.
Become a trusted source regarding your industry.
Answer FAQ’s
When to Blog?
Set a schedule … once a week? Twice a week?
Tuesdays & Thursdays are the best days to post.
Post early in the day.
8. Facebook
Facebook provides an easy way for people to keep in
touch and for businesses to have a presence on the Web.
It is communal and easy to have group discussions.
It pulls people to the site often and shows social proof by
highlighting how many people like a page and which of
your friends do.
500 Million people already there … chances are some of
these are your customers.
Creative
Relief
9. Facebook
Share company news
Encourage online interaction … Ask industry related
opinion based questions / create an online survey
Become a trusted source for information for your
customers. Be the expert / educate you customers
Creative
Relief
10. Facebook – Business Page
THINGS TO KNOW
You need a personal page to start a business page
Pages are public
All content on your page gets indexed by Google
You can have multiple administrators for the page
Creative
Relief
11. LinkedIn
The premier social networking site for business professionals
Create a Company profile
Highlight your talent
Use keywords to make your company findable
Have your employees link their individual profiles to the
company profile
Link your twitter feed to your profile
Link your blog to your profile
12. Twitter
Twitter connects businesses to customers in real-time.
Businesses use Twitter to quickly share information with
people interested in their products and services, gather
real-time market intelligence and feedback, and build
relationships with customers, partners and influential
people.
Stream of information is very fast
You can follow anyone. No friend requests required.
Search the stream by topic
13. Twitter Language
140 Character Limit
Hash tag (#) is a way to tag your post to a topic
(example #socialmedia)
Mention (@) is a way to give credit/visibility to
someone. If I post “Great Presentation today! @GPAEE”
The twitter feed will appear on my wall and GPAEE’s
wall.
Link Shortner (bit.ly) – shortens a web link so the
address doesn’t take up your whole tweet
14. Twitter Tools
oneforty.com – The Twitter App Store
Hootsuite or Tweetdesk – Social Media Desktop … Allows you to
organize your Twitter streams into lists, prescheduled content.
Twtpoll – engage your customers – ask questions
Tweetchat – follow a chat based on a hash tag
Tweetbeep – Hourly update for twitter conversations that
mention you
Twazzup – Real time results for any search on twitter (Your name,
company name, industry keywords, competition)
Tweetreach – How far did your tweet travel?
15. Social Media Business Strategy
Social Media should compliment your business plan.
Know your audience – who are you targeting?
Social Media needs a plan. Start simple. Create a
calendar. Be consistent and your audience will know
when to hear from you.
Grow your audience with relevant content and
conversation.
Follow Industry Leaders & Trade News. Stay current &
relevant in your field.
16. Creating Your Strategy & Building
your Audience.
Website / Blog
Facebook
Linked In
Twitter
Message Boards / Discussion Groups
BUILD A MONTHLY SM CALENDAR (Avoid Random Acts of SM)
17. Social Media Company Policy
Develop One.
Who will & will not use Social Media as a representative
of your company.
Set guidelines for how they should engage.
What should and shouldn’t be shared. BE CLEAR.
Creative
Relief
18. Monitor Your Online Reputation!
What’s being said about you online?
Google Alerts
Social Mention
Creative
Relief
19. Sample Strategy
U.S. construction materials firm set out to research how their
different customer segements found information using social
media and devised a four-channel strategy based on that
research. Here was the plan:
Twitter: used to get news in front of reporters
LinkedIn: employees to post scholarly articles to
share with each other and their clients
Facebook: Focus on the company’s social
responsibility efforts
Blog: an exchange with customers
(HBR The New Conversation: Taking Social Media form Talk to Action)
20. Sample Strategy
U.S. based industrial production management company
launched a blog to gain more visibility for its experts
who install & optimize products in plants. The program
has now expanded to include LinkedIn, Facebook &
Twitter.
“Right now there is a lot of expertise trapped in mail boxes
and folders. It is not visible. Marketing brochures are not
the language customers use. Social media lets the experts
escape the prim and proper marketing talk.”
(HBR The New Conversation: Taking Social Media form Talk to Action)
Creative
Relief
21. Other Tools to Know About
Flowtown – (Free trial) If you have an e-mail address,
this tool will give you name, age, gender, occupation,
location & all the social networks the person is on.
Allows you to learn about the social habits of your
database and the talk to them where they already are!
Addict-O-Matic – Let’s you see the “Buzz” on any topic
Samepoint – Conversation search engine
HowSociable – Measures your online visibility
Boardreader – Searches forums & message boards
22. Other Strategies
See what your clients / prospects are talking about
See who your clients are talking to
Creative
Relief
23. Where to start: Who to follow?
GPAEE Your Customers
DOE Your Prospects
EIA Your Industry Associations
PLATTS Industry Thought Leaders
PA CHAMBER Government Agencies
PJM Industry Publications
PHILLY.COM
ASHRAE Creative
Relief