1. 100%
online bookings
Chris Hommes
Manager Marketing & Sales

2. What is Stayokay?
‘We’ve got a
20 persons
bedroom’
Largest budget
accommodation
chain in Holland

3. The mission
of Stayokay
It’s about:
meeting, sharing
and experiencing

4. Best cases
Revenue third party
+ 95 %
Booking .com + 300%

5. Best cases?
Growth online business from 37%
to 48%

6. Stayokay best cases
Estimated online revenue 7 million

7. What is Stayokay?
Next year
100%
online?

8. What is Stayokay?
Trevpar 99 euro Trevpab 19 euro

9. Stayokay is a foundation
So why care about
revenue
management?

10. Stayokay is a foundation
We like to earn a
decent revenue
So why care about
revenue
management?

11. Stayokay is a foundation
Only then we can make our
We like to earn a
sustainable
decent revenue philosophy come true
So why care about
revenue
management?

12. Stayokay is a foundation
Only then we can make our
We like to earn a
sustainable
decent revenue philosophy come true
So why care about
revenue
management?
Invest in our service,
people and our environment

13. Channelmanagement in 2011

14. Channelmanagement in 2011
Online world
is changing
everyday

15. Channelmanagement in 2011
Dynamic
product,
Dynamic
pricing

16. Channelmanagement in 2011
100+
internet
channels

17. Channelmanagement in 2011
100+ Channel
internet Manager
channels ASSD
PMS

18. Channelmanagement in 2011
Online world
is changing
everyday

19. A hostel is definitely no hotel
Welcome in
Stayokay Vondelpark.
We’ve got
endless variations

20. A hostel is definitely no hotel
We’ve got over
500 beds or…
19 x 2 35 x 4 38 x 6 8x8 3 x 10
persons persons persons persons persons
room room room room room
What do
you want?

21. Channelmanagement
Forecasting

22. Channelmanagement
Products
Forecasting

23. Channelmanagement
Pricing
Products
Forecasting

24. Channelmanagement
Distribution
Pricing
Products
Forecasting

25. Channel management:
let’s do it simple (in a complex world)
We were almost lost in the online world…
then we found a simple solution
The solution
started with a
partnership based
on revenue share

26. Channel management:
let’s do it simple (in a complex world)
We were almost lost in the online world…
then we found a simple solution
• The solution started with
a partnership based on
revenue share We have an
automated
and affordable
solution

27. Channel management:
let’s do it simple (in a complex world)
We were almost lost in the online world…
then we found a simple solution
• The solution started with
a partnership based on
revenue share We offer a
• We have an automated and
affordable solution
different product
365 days per year,
automatically

28. Channel management:
let’s do it simple (in a complex world)
We were almost lost in the online world…
then we found a simple solution
• The solution started with
a partnership based on
revenue share But we control
• We have an automated and
affordable solution
the system
• We offer a different product
365 days per year, automatically

29. Channel management:
let’s do it simple (in a complex world)
We were almost lost in the online world…
then we found a simple solution
• The solution started with
a partnership based on
revenue share An online
• We have an automated and
affordable solution
specialist who
• We offer a different product
connects Stayokay
365 days per year, automatically
to the world
• But we control the system

30. Revenue management changes
our culture
It’s about
upsales now
From sales to
service driven

31. Revenue management changes
our culture
It’s about
upsales now
End of our classic
booking office but…

32. Revenue management changes
our culture
It’s about
upsales now
The start of our
social media team

33. Revenue management changes
our culture
It’s about
upsales now
A good channel-
Manager leads to
better CRM

34. Revenue management changes
our culture
It’s about
upsales now
Bring the brand alive

36. Meeting,
sharing and
experiencing