This presentation was accompanying a keynote at COFES 2011 -- the Conference for the Future of Engineering -- Scottsdale, April 2011. A more compact version of the same presentation was given to a group of Israeli engineers & entrepreneurs in Tel Aviv, during COFES Israel, December 2010. I am well aware that the presentation material, without the accompanying speech, may be a bit cryptic at times. Also, comments and questions are welcome at @cdn

1. The Future of Innovation?
Christian De Neef
Fast Track Consulting – Brussels

2. Who was leading the market in
“smart” phones in 1998?
Then why didn’t Motorola/Nokia
bring the 1st Blackberry to the
market?

3. Who was leading the market in
“personal music players” in 2001?
Then why didn’t Sony develop &
market the iPod?

4. Who was leading the market in
“stunning skylines” 25 years ago?
Then why isn’t the Shanghai
skyline located on a US Coast?

5. Yesterday's Innovation
recipes don't work in
today's world anymore

6. Yesterday's Innovation
recipes don't work in
today's world anymore

7. Pressure...

8. Pressure...
“The perfect "The speed Sustainability
experience” of light" “A safe future”
Service Performance Quality
Costs Complexity
“A free “The ubiquitous -
ride” invisible interface”

9. Expectations...
Processor
speed
infinite
Energy
Network price
bandwidth
Access
(always-on)
Access
cost Storage
price
Environmental
footprint
zero Energy
consumption

10. Strategic...

11. Strategic... ?
Market
Busines Model
Process
Product

12. Strategic...
Crowdsourcing “Fully Open Innovation”
External
Problem solving Cocreation - Coproduction
Community Engaged community
Value chain “Disruptive”
FOCUS
Internal
Traditional (R&D) Core Competency
Technology Business
Protected Focused
Tactical Strategic
CAPABILITY

13. Open...

14. Open...
Are we reaping the benefits? Are we doing the right things?
Crowdsourcing
Social Media
Cocreation
Launch Ideation
Develop
Design
ment
Prototyping
Coproduction
User panels
Are we doing things right? Are we getting things done?

15. Open…
Partnering
Open Infrastructure
Crowdsourcing Cocreation & Coproduction
Competitive Innovation Collaborative Innovation
Innovation Competitions Innovation Intermediaries
IP Markets Patent Pools
Facilitation

16. Design
Thinking...

17. Visionary...
Holistic Thinking
Scenario-Planning
Shifting Paradigms
Business Model Innovation
Imagining (im)possible Futures
"Every problem contains the
seeds of its own solution“
Solving Problems
Toyota-Thinking
TRIZ et al

18. Design Focus...
Experience
People
Product

19. Ideality...
Systems evolve towards “ideality”
“function without interface”

20. Surprising!

21. Surprising?
 What do a Golf Ball and a High Speed Train have
in common?

22. Surprising?
 What do Kraft Cheese and Goodyear Tires have
in common?

23. Surprising?
 Why would a Truck Seat and an X-Ray Scanner
ever meet?

24. Surprising?
 What do Coca Cola and Heinz have in common?

25. Surprising? Extend your views…
Invention A new, so far inexistent scientific concept/creation
“Researchling” A solution found in another discipline of science
“Borderling” A solution found IN ANOTHER sector or industry
“Knowling” A solution found WITHIN the sector or industry
“Actling” A simple, easily found and almost standard solution…
True Invention represents only a fraction of a % of Innovation…

26. So What?

27. Where is your market?
• By 2050, world population will grow to 9 billion people
• 99% of this increase will be in the developing world
• The economic growth will be there, NOT here
• But… these people are NOT your current clients

28. Where is your market?
• Look at your NON customers
• The developing world is growing a new middle class
• 5-10% of 5 billion people?
• Maybe you should stop selling to the elite...
Elite Base
(Fortune 500) (of the pyramid)

29. What else is changing?
Possession Access
Free
Paying
(apparently)
Having/Owning Being/using
Nomadic
Sedentary
(again)
Resource Infinite
Constraints Recycling/Reuse
Physical
Virtual
(but not the same)

30. What else is changing?
From now on, all Innovation
will be social, because…
“Business cannot survive in
a society that fails” - Feike
Sijbesma (DSM)
2010-06-24 30

31. What else is the same?
Innovations thrives in a
world of (material/social)
constraints…
--- energy – precious metals – water ---
2010-06-24 31

32. What else is the same?
The crises
(and the opportunities)
are ahead of us
2010-06-24 32

33. With a tip of the hat to Drew Marshall
(Primed Associates) from the #i2c collective