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1 de 74
•
•
•
•
•
•
•
•
•
•

Consumerization
Social
Recommendation / Serendipity
Mobility
Appification
Super User v.2
Personal Sourcing
Collaboration
Gamification
The Future
Things To Remember
• Cloud

5
Consumerization
1999
Business Pushing into Home

2011
Home Pushing into Business

6
Consumerization
Expectations of The Enterprise
Perception of The Enterprise

7
Sharing
Curation
Social Objects
GaGa Glasses
Projects

Social
8
Social
Recommendation / Serendipity
{Geo + Graph} +
Search Term =
Recommendation

10
Enterprise Knowledge

Recommendation / Serendipity
11
Mobility
12
• IT’s ALIVE!
– Touch
– Gesture
– See / Scan
– Audio / Video
– Locate / Geo / LBS/ IPS /NFC
– Aware

• HIVE Mobile

Mobility

13
Appification
14
Appification
App Store
App as a Platform
HIVE APPS

Appification
16
Appification
Appification
Appification
Gen Y, Gen Z, and Early Adopters

Super User v2

20
Super User v2
Mobility, Social, Consumerization, Recomme
ndation
People Rank
Work shifting
KLOUT pay scale

Super User v2

22
Super User v2
Rise of the Cubical Entrepreneur

Personal Sourcing
24
Personal Sourcing
25
Micro Service / Task Communities

Personal Sourcing

26
Personal Sourcing
Shared
Ideas
Images
Recommendations
Documents
Feelings

Collaboration
28
Collaboration
29
• Biological

All rights reserved by Steven Robertson Photography

Gamification
• Anne Dancy used us.

Gamification

• Jake has no friends
1. Appointment dynamic - a dynamic in which to succeed, one must return at a predefined
time to take a predetermined action. (Think restaurant happy hours, or in Farmville, crop
maintenance.)
2. Influence and status dynamic - the ability of one player to modify the behavior of
another's actions through social pressure (American Express Black Card, Modern
Warware (I'm a level 4 but desperately want to be a 10)
3. Progression dynamic - a dynamic in which success is granularly displayed and measured
through the process of completing itemized tasks (LinkedIn: Your profile is 85%
complete, seeing how many cups of coffee you need to buy to get a free one through a
loyalty program)
4. Communal discovery - a dynamic wherein an entire community is rallied to work
together to solve a challenge (Digg, which uses a community to find and source the best
news, for example)
Seth Priebatsch

Gamification
Social IT
Enterprise
“Dear CEO And CIO's,
Where You Can Find No Case Study Or
Best Practice,
I Give You Permission To Lead”
•
•
•
•
•
•
•

Analysts
Defined
Benefits
History Lesson
Consumer Tools
Enterprise Social 101
ServiceNow Social IT
Analysts
Analysts
Analysts
Analysts
Defined

“Social IT Is The Unification Of Customer
Support, Help Desk, Basic Service
Management, CRM & IT Support “
Defined

“Social IT Is Nothing More & Nothing Less Than
The Democratization Of The Information
Custodian”
Benefit
Defined

Norma Rae

• 1959
• Knowledge worker: one
who works primarily
with information or one
who develops and uses
knowledge in the
workplace. Peter
Drucker
Benefit
Benefit
Benefit
Benefit
Benefit
Benefit

“Employees average 20 hours a week
managing 350 emails. This costs an
average business of 50,000 an
estimated US $1 billion every year.”
Harvard 2008 Study
Benefit
FEAR

Social business systems are designed to
extract from employees rather than to
contribute to employees’ larger selves.

You will become an
innovation machine or a
DATA PRODUCING
DRONE.
Consumer Tools
POWERED
Consumer Tools
POWERED
History

• You’ve Got Mail
History

• In the 1950s, executives feared the bathroom:
employees will waste productive time.
• In the 1970s, executives feared the telephone:
employees will waste productive time.
• In the late 1980s, executives feared email: employees
will waste time.
• In the 1990s, executives feared Internet access:
employees will waste time.
• In the 2000s, executives fear social media: employees
will waste time.
-Toby Ward
platform of engagement is NOW
-Pehong Chen
Consumer Tools
SKILLS
Enterprise Tools
REQUIREMENTS

1. Activity Streams permeate throughout transparency and openness:
Therefore helping reduce the amount of noise you are exposed to, while
interacting with others. Call it ambient intimacy, declarative living or, my
all time favorite, “narrate your work.
2. They help you, greatly, be done with the obsession to read AND respond
to everything
3. They facilitate serendipity and Informal Learning
4. They help flatten organizations and traditionally hierarchical structures
5. They inspire an open knowledge sharing culture

58
Enterprise Tools
Enterprise Tools
REQUIREMENTS

Groups

Chat

Micro Blogging

Status Updates

Mentions

Hash Tags

Embed Any
Medium

Profiles

Voting

Filters

Share External

Group Service
Service

Oauth

Location

Mobile

Trends

Groups

Audio

Video

Facebook
Integration

Idea
Management
Enterprise Tools
REQUIREMENTS



F I LT E R S



REQUIREMENTS



People
Location
Time/ Date
Events
Topics



Save Filters
Trending Topics
Simulations
Predictions










62
Enterprise Tools
REQUIREMENTS

63
Enterprise Tools
REQUIREMENTS

Requirements
Tagging

Follow (Any)

Mention

Filter

64
Enterprise Tools
PROCESS

65
Enterprise Tools
Skills
Enterprise Tools
Skills
Enterprise Tools
Skills
enterprises of tomorrow will be bought and
sold on the value of their social capital, people
are innovation
Knowledge is living, today we can actually see
it as the organism it is
SOCIAL IT MEANS RETHINKING METRICS

Design for the Loss of Control?
"Information Overload" I reminded the team
that we are in the business of "Information
Management"

INNOVATION MANAGEMENT
Fin
Christopher Dancy
Digital Engagement Director

ServiceSphere – A Pink Elephant Company

@servicesphere

Thank You
SESSION

E VA L U AT I O N

Text us at 22333 with

Complete the session
evaluation on the
Knowledge11 Portal

18B01 A text

18B01 B text

OR
take survey

18B01 C text
Case is not
important

space is
important

comments
are optional
CHRIS DANCY
chris.dancy@servicesphere.com

text “chrisdancy” to 50500

@servicesphere

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The Power of Social - Revolutions, Disasters and Tomorrows IT

Notas do Editor

  1. Let’s go to the movies!
  2. The Cloud RUNS EVERYTHING, and EVERYTHING is a PLATFORM
  3. CONSUMERIZATION DEFINEDThink about how life was like 15 years ago: you had use of all the great technology and software at work. When you came home, all you had was some stripped down versions of that machinery and applications — toys, really. Today, the scenario is reversed. Employees who have state-of-the-art technology at home can’t reconcile the fact that when they come to work they have a Windows XP, or worse, Windows 98, machine that takes 2 days to boot up. Pent-up user demand (I want my MTV!), especially of the Gen X & Y and Millennialsshould not be underestimated, and consumerized IT can be the Holy Grail of employee satisfaction.
  4. CONSUMERIZATION AND THE ENTEPRISEIn this cost-conscious environment where businesses are constantly being pressured to reduce expenses as much as possible, doesn’t consumerized IT actually make senseIt’s MORE DANGEROUS TO BLOCK these items
  5. SOCIAL THE BUSINESSYou are worth more than you think, and it has nothing to do with your knowledge or work, it’s your behavior
  6. Objects when enabled become social
  7. RECOMMENDATION / SERENDIPITY
  8. RECOMMENDATION - ENTERPRISEGoogle changes name to Knowledge from SEARC HWhy didn’t Enterprise search Work?
  9. ITS EVERWHERE
  10. ITS ALIVEMore than LOCATION, AMBIENT SOUND & LIGHT gives you PROXIMITYACCELROMITORSthe mobile phone is now the mobile officelisten to the sound of inevitability
  11. appification, George colony app internet, html 5, offline mode, edge internet.....go a step further to feature internYou make me so very APPYMobility is an organism / cyber body, Apps are the brain / cognitive processFEATURE-WARE
  12. This changed everything
  13. Our parents were right these kids are different, conditioned or evolution, drugged or natural, the next 10 years will change the enterprise
  14. Empowered, Mobile, Innovation. You, You are what you TWEETForrester HERO’s
  15. Don’t you know WHO I AM
  16. The world is flat, The World is Flat -Thomas L. FriedmanNATIONSBUSINESSPEOPLE
  17. The world is flat, The World is Flat -Thomas L. FriedmanNATIONSBUSINESSPEOPLE
  18. Business has failed at seeing VALUE, they see only hours,I outsource most of what I doPink IT bring your own computerHECK I BRING MY OWN HR
  19. Personal sourcing goes too far
  20. ATTENTION SYSTEMSEngagement platforms
  21. YOU ARE THE PRODUCT
  22. seek out certain behaviors, such as food, sex, and drugs.It’s all about seeking; With the internet, twitter, and texting we now have almost instant gratification of our desire to seek. Want to talk to someone right away? Send a text and they respond in a few secondsDopamine is also stimulated by unpredictability
  23. SH Green StampsJake doesn’t have real friendsWhen Jake encounters things he doesn’t understand in the real world he says, WHAT IS IT!!!Jake would be better off wearing his headset to schoolJake only cares about his gamer tagJake moved and brought his friends with him.How will you train Jake in 10 years?The Future of employees in the enterprise that don’t know real people or real goods
  24. Enterprise IT is Karma in action or the social Enterprise will give rise to ENTERPRISE INTUTITION
  25. This is how Analyst made announcements 3 months ago.
  26. This is how they do it today
  27. Cubes only worked for Rubik
  28. Do hyperlinks really subvert hierarchy: CLUE TRAIN. They can when people outside the organization take advantage of ridiculously easy group-formingUnionsSocial media in the enterprise is union 2.0. Union of the information worker. Norma Ray is back and she's following your CEO.   
  29. It’s time to declare email bankruptcy.
  30. This is the FEAR,
  31. Powered by PeoplePeople create, ideas, innovation, trends, and one day foodFlickr- A picture is worth a thousand voices
  32. Powered by PeoplePeople create, ideas, innovation, trends, and one day foodFlickr- A picture is worth a thousand voices
  33. Social IT doesn’t have to be weirdWe did this before, where consumers, learned skills they BROUGHT into the workplace.The internet WAS BANNED in many orgs or didn’t existWhat DID AOL teach us? Mail, chat, micro groups, chat groups, web homes (landing pages), Gamification,
  34. These Neanderthal IT leaders are a lagging indicator of what’s really going on. They dismissed the PC, the Internet, and e-commerce, too.....The PC was first, then the Internet, then software as a service, mobile phones. Rule one IT sales dept wags u. 
  35. Let’s look at what we are LEARNING right now that we are going to bring to the enterprise
  36. Facebook - likes, social objects, event management, relationship management (friendship pages), profiles, groups create niche networking, groups are good for projects, review relationship history's and common themes, tagging, social graph, brandividualsTwitter - @ mentions, #tags, trends (topics), favorites, Curation, niche, activity streamLinkedIn - profiles, historyQR Codes: Physical hyperlinks, more will be revealedListly – Crowds can be uglyBlog - humanize, anonymous commentsDisqus (Comment systems) - support for a user in a crowdfoursquare - Location based knowledge on an IT level vs. physical level, proximity based knowledge via knowledge workers, REAL LIFE PHYSICAL COOKIESQuora - Wisdom of the INFLUENTIAL crowds, Q&A social voteGetGlue - social objects, interest graph OVER social graph, gamification, recommendationMemolane – you will live foreverKlout, Peer Index, Empireave-value bought and soldNamesake: Amplified conversationscolor -Amplified events, Elastic network GetSatisfaction: Insource self servicetibbr-follow anythingKlout, PeerIndex:  Who's importantPodcast-EducationService-Now – Follow incidents, CI’s, People….
  37. Call it ambient intimacy,declarative living or, my all time favourite, “narrate your work“,Activity Streams will help, over time, reduce the amount of transactions and frictions you will be exposed to, provoking that opportunity for knowledge workers to be on top of the knowledge flow thanks to that openness, clarity and transparency of what’s happening around you
  38. There wasn’t an ITILIt’s up to you to DEFINE
  39. BASE E20 tools have, Groups (Projects, teams), activity stream, activity stream filtering, trends, @, #, Profiles, tagging, up down votes, likes, notification, sharing buttons, follow anything, close types of updates. Self service vs. group service, SMS, Group Text, Group Chat, Chat, Sign-Sigon, Signon Identity, WE NEED CORPORATE PROFILES, SMS, group chat, everyone self service, 
  40. Call it ambient intimacy,declarative living or, my all time favourite, “narrate your work“,Activity Streams will help, over time, reduce the amount of transactions and frictions you will be exposed to, provoking that opportunity for knowledge workers to be on top of the knowledge flow thanks to that openness, clarity and transparency of what’s happening around you
  41. Innovation is contagious Genius don't do one thing, they invent and innovate their whole live
  42. Facebook views all input as “objects.” Meaning, Status Updates, Pictures, Videos, Links, etc., these are all objects for Facebook to consider. For the purpose of defining what can be edged, these objects are all the same. Now that’s not to say that some objects won’t have a higher likelihood of becoming edged, but more on that in a minutePeople rank, edge rank, klout. Vauke based compenatarion vs contribution. 
  43. BASE Skills:  Content Management, Curration, Content Creation,GTD (working with MASSIVE AMOUNTS OF TASKS AND DATA),  reading activity streams (Matrix), working with VISUAL data, workign with metaphysical data, networking skills, group thought skills, knowledge graph, social graph, digital influence, randomness, Mandelbrot, broadcasting (voice, video)
  44. Repitition
  45. "Information Overload" I reminded the team that we are in the business of "Information Management“Design for the Loss of Control?Social IT means rethinking metrics
  46. QUESTIONS