Linkedin How To Use for Business

Put Linkedin
to Work
Distinguish yourself by becoming an
online networking leader to connect with
customers and drive new business

Celek Media Consulting 1

Wednesday, August 19, 2009

Hello
My Name is

Chris Celek
Pronounced Sell-ick in English.
Pronounced Sell-ick in Polish



What we mean
by Social Media
• Conversation
• Contributions
• Network, not broadcast
• Trust, not expert



Expert? Heck no, but I follow
my own advice



Why should we spend
any time on this?
• 80 million people — 41% of U.S. Internet users, visited
social networking site at least once a month in 2008, up 11
percent from 2007.

• By 2013, use will grow to 52% of U.S. Internet users.



Why should we spend
any time on this?

More than half of all C-Level executives under 40
use Twitter daily or several times a week.

New Forbes/Google report
June 22, 2009



Why should we spend
any time on this?
Rapidly changing Internet use:
• 11% of U.S. adults used Twitter or similar service in Dec.,
up from 6 percent in May.
• In Jan., 42% of Facebook users were 25 or older, up from
28 percent previous year.

Celek Media Consulting

So many choices, so little time
Pick 2-3 social media sites that:
• Your target audience uses.
• You can update consistently.



A web site is not enough

• Broadcasts
your info one
way.
• Depends on
customer to
decide to
come to you.



Linkedin for networking

• Virtual, in-person
connections.
• Excellent SEO.
• Business focused,
not personal
interests.



Linkedin for
being seen
• Connect to stay in
touch.
• Connect to be
found on your
contacts’ pages.



Challenges we face online



Linkedin for Business
10 Things to Do Now

• 1 Fill out your profile — completely.



Linkedin for Google

• Here’s what’s
found, seen by
search engines.
• Put keywords
in headline.



Linkedin for your resume

• Keywords in
current role.
• Complete work
history to
reconnect with
coworkers,
vendors.



Linkedin for info about you

• Groups you
share with other
users.
• Required to
connect with
other users.



Linkedin for connections

• Reconnect with
classmates and
alumni.
• Give and request
recommendations



Linkedin Applications

• Add
Applications to
feed your blog
updates.
source, leader.



10 Things to Do Now

• 1. Fill out your profile — completely.
• 2. Update your status once a day.



10 Things to Do Now

• What are you
working on?
• Link to your
blog or we site.
status once a
day.



10 Things to Do Now

• 3. Make connections work for you.



Share what you’re doing

• Schedule your
events.
• Invite customers,
contacts.



Linkedin for
finding people
• Search by
location, business,
products.
• Discover your
connections.



10 Things to Do Now

• 4. Ask, Answer Questions.



Linkedin for finding Answers

• Ask for info,
help, advice,
contacts.
• Post to groups,
topics, by
location.



Linkedin to provide Answers

• What
can you
share?
• How
can you
help with
today?



10 Things to Do Now

• 4. Ask, Answer Questions.
• 5. Join, participate in Groups.



Linkedin for Groups
• Find groups in
your business,
community,
topics of interest.



Linkedin for experts

• Share what you
know.
• Provide
answers that
show you as
source, leader.



Linkedin for conversation

• Use groups
to ask
questions.
• Start a
conversation.



Linkedin Groups for your needs

• Create a
group to
start, lead
discussion
of your
topics.



Linkedin for email to Groups



Linkedin for email to Groups

• You can
email
members of
groups you
manage.



Search for new business
• Find
opportunities
by searching
what other
users say, do.
• “Birdhouse”



Help desk for your business
• Ask questions
• Contribute
answers
• See what help
businesses need.



10 Things to Do Now

• 6. Search for people, companies, groups.



Linkedin for finding People
• Search by
keyword,
company
name,
location.



Connect with new customers
• Find
companies you
want to do
business with.
• Find their
employees and
network with
their
connections.



Linkedin for finding People
• Search by
keyword,
company
name,
location.



Linkedin for Advanced Search

• Search by
keyword,
company
name,
location.



Linkedin for Company Info

• Biz
intel on
your
desktop
when
you
need it.



Linkedin for Company Info

• Learn about
ex-employees
and where
the moved.



Linkedin for Profiles



10 Things to Do Now

• 7. Share documents.



Linkedin for documents

• Upload
presentations,
sales kits.
• Share
documents,
virtual
workspace.



10 Things to Do Now

• 8. Recommendations — give them and ask for them.



Linkedin for
recommendations
• Praise your
connections.
• Ask for their
recommendations.
• Your info appears on
many more pages.



10 Things to Do Now

• 9. Improve your Google position.



Linkedin for Google

• Link to your
other sites.
• Put keywords
in Summary and
Specialties to
help search
engines find you.



Linkedin for Google



10 Things to Do Now

• 9. Improve your Google position.
• 10. Share your reading list.



Linkedin Applications

• Share your
reading list,
recommendations
for books.



Not Linkedin but useful



Linkedin How To Use for Business

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