The third hottest social media platform, Pinterest, is growing in popularity AND in usability. We illustrate why this new platform is such an effective way to reach local consumers in a visual and engaging way.

1. an introduction

2. What is it?
• A social photo sharing and bookmarking site, where users
organize images from around the web into themed pinboards.
• Users can browse other pinboards for inspiration, 'repin'
images to their own collections and/or 'like' photos.

3. Why?
• It is now the third most popular social network behind
Facebook and Twitter.
• It's the fastest growing social network and reached 25.2 million
unique visitors in the U.S. in October.

4. Board: a categorized collection of images, usually with a central theme.

5. Pin: an image on a board. It can be added from a website or uploaded from your computer or phone.

6. Repin: copying a pin from another user's board to one of your boards.

7. Like: shows that you enjoy a pin. It will appear on your page of likes.

8. Tag: typing "@username" will create a hyperlink to that user's profile, and alert them of your
pin on their 'recent activity' feed.

9. Hashtag: typing "#(your desired searchable term)"
will link it to a search for that term.

10. Following: that user's pins will appear in real-time on your Pinterest home page.

11. Pin it button: a button you can add to your browser so you can pin images from any website.
You can add a pin it button to your website and blog.

12. Live demo!

13. Creative application
Brands

14. Creative Application - Business
Sephora - How a global brand is harnessing Pinterest
- Take advantage of the memetic web
- Equip your clients to spread word of your product for you
- Aggregating 2nd and 3rd tier platforms into your website

15. Creative Application - Business
Whole Foods - a brand with LOTS of personality
- Showing interest in parallel and unrelated fields
- Building a brand around ideas, not products
- Using social advocacy to grow your base

16. Creative Application - Business
Sacramento Public Library - rebranding
- Framing the conversation, changing perceptions
- Anchoring the library to the community
- Curation

17. Creative application
Universities

18. Creative Application - University
Diversity of content - Drake has boards for various interests
- Not just an aspirational board, but a resource
- Personality - Bulldogs everywhere
- Variety - There are just as many ‘for fun’ boards as ‘resource boards’

19. Creative Application - University
(Drake University continued)

20. Creative application
CSUS CCE

21. Creative Application -
Suggested Boards - a few board ideas to get your team started
Around Campus - photos of unique areas at CSUS, the gems
Green & Gold - university colors in any shape or form (aim for interesting/unique examples)
Made at CSUS - a board for student art, industrial design, etc.
Campus History - digging into the archives
Buzz - Campus-wide events and news
The CCE Crew - random photos of staff at CCE and events
Discover Sacramento - a guide for current/would-be students showing what Sactown has to offer
Business Casual - a board with examples for men and women
Business Formal - a board with examples for men and women
The Interview - pitfalls, tips and resources for the job seeker
Inside the Hornets' Nest - profiles of faculty, students, administrators, alumni

22. Creative Application -
Board Creation Workshop - What is CCE all about?
Think:
- Informational boards
- Personality boards (brand truth/mission statement)
- ‘For fun’ boards

23. Live workshop!

24. for FUN!

25. Live demo!

26. Thank You!