First presented at the Module09 conference in Michigan in April 2009

1. you shall know us
by our dial tone
chris brogan - new marketing labs
chris@chrisbrogan.com

2. me
typist

3. 01_ you are here
not on phones. not anchored. nomad.

4. 02_ you are immediate
real time. nano-pr. customized.

5. 03_ you triage
data at jackson pollock velocity

6. 04_ you are
bus dev / mktg / cust svc

7. 05_ you are one of us
the flattening of business relationships

8. 06_ stalactite / stalagmite
tear down mktg / comms / cust svc silos

9. 07_ pirate ships
promote rogue thinking and models

10. 08_ bridges not islands
embed in all departments and budgets

11. 09_ cafe shaped conversation
mass customization. small. personal. now.

12. 10_ test / validate / onboard
make implementation grids. use them.

13. 11_ find them
map out your targets and goals

14. 12_ garden them
sweat equity and the law of the farm

15. 13_ bring them wine
value before message

16. 14_ equip them
give your ideas handles

17. 15_ listen and acknowledge
the new communication starts now

18. 16_ leave trails
innovation and experimentation rule

19. 17_ hamburger helper
everything! gets a digital / social component

20. 18_ stories not ads
connections sell. relationships sell forever

21. 19_ build armies
grow every day. connect every day.

22. 20_ learn from labs
it’s not your job to know it all. it’s mine.

23. MY JOB IS TO EQUIP PIRATE SHIPS
WITHIN THE FLEET, AND TEACH THEM
TO NAVIGATE,
SAIL, AND
HUNT.
chris@chrisbrogan.com
twitter: @chrisbrogan
http://www.chrisbrogan.com