Trust Agents for Publishers
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This document discusses strategies for becoming a trusted agent and using social media as a platform. It outlines the current social media landscape including blogs, Twitter, video and more. It then discusses platform thinking and leveraging these tools through listening, sharing content, building community and prospecting. The document also provides six secrets of trusted agents: make your own game, be part of the community, leverage the power of networks, become an influential node, share helpfully and humbly, and build a large network. The goal is to align tools in a cohesive framework to become a trusted agent.
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Trust Agents for Publishers
- 1. Becoming an Agent of Trust Publisher and Retailer Strategies and the Book as Platform chris brogan // @chrisbrogan chris@chrisbrogan.com // 617.759.3639 #bea #trustagents
- 3. trust agents chris brogan and julien smith http://tinyurl.com/trust-agents
- 4. wiifm landscape // framework // 6 secrets of trust agents
- 5. the landscape what are all these social media things?
- 6. blogs
- 7. twitter
- 8. video
- 9. twitter
- 10. twitter
- 11. facebook
- 12. listening
- 13. listening
- 14. listening google “grow bigger ears” for the guide http://search.twitter.com http://blogsearch.google.com http://www.technorati.com http://www.alltop.com http://www.upcoming.org
- 15. apps
- 16. apps
- 17. platform thinking beyond shiny and new: how to USE these
- 18. platform thinking next awareness projects prospecting community sale
- 19. platform thinking listening video blog next awareness projects photos prospecting community sale
- 20. platform thinking next awareness projects touch value- add prospecting community sale
- 21. platform thinking next awareness projects prospecting community sale velvet invite to rope touch comm.
- 22. platform thinking next awareness projects touch self- prospecting community organize collab sale listening
- 23. platform thinking listening touch next awareness projects prospecting community sale
- 24. platform thinking listening listening video touch blog next awareness projects touch value- touch photos add self- prospecting community organize collab sale invite to touch comm.
- 25. 6 secrets of trust agents shhhhh
- 26. make your own game don’t play by other people’s rules
- 29. be one of us outsiders can’t buy influence
- 32. the archimedes principle leverage is everything
- 33. the archimedes principle the web is the ultimate leverage engine HTTP://WWW.FLICKR.COM/PHOTOS/MATTHEWJETTHALL/1484609462/
- 34. agent zero your network is all powerful
- 35. agent zero dunbar’s number on end HTTP://WWW.FLICKR.COM/PHOTOS/BLYZZ/2616797794/
- 37. best advice on agent zero be helpful. be humble. share.
- 38. human artist the importance of the “social”
- 39. don’t be that guy HTTP://WWW.FLICKR.COM/PHOTOS/FACEME/2840584654/
- 41. build armies more is better than one
- 42. from factory to cafe cafe-shaped conversations
- 43. mass customization replication instead of scale
- 44. mass customization replication instead of scale
- 45. in sum align tools to a cohesive framework make your own game be one of us learn archimedes principle be agent zero be a human artist build armies
- 46. thanks chris brogan... email: chris@chrisbrogan.com twitter: @chrisbrogan blog: www.chrisbrogan.com