Marketing With Social Media
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For a presentation I did for the brilliant folks of Memphis at #broganmemphis
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Marketing With Social Media
- 1. marketing with social media chris brogan... @chrisbrogan http://chrisbrogan.com/contact
- 2. about chris brogan chris brogan is a typist nyt bestselling author president: new marketing labs, llc 11 years in social media (mostly fortune 100/500) seems egotistical at first. better when you meet him.
- 9. the larger story think like a media company develop marketplaces build your network human business
- 10. basics what are you selling? who/where are the buyers? can it be sold online? how simple/complex is it to sell?
- 11. basics can you ship it? what’s the frequency of return? what’s the resell cycle? what’s the goal?
- 12. ways to use social media awareness (listening, content marketing) lead generation education sales crm / csr / pr community
- 14. media company mindset think production (styles/methods) think distribution (new channels, advocates, +) think engagement and two-way
- 15. new marketplaces listening as a marketplace finder mobile / out of home (not just phones) community marketplaces
- 17. core: database how do I grow it? how do I feed it? how do I sell into it? how do I prune it? how do I treat it with LOYALTY?
- 18. database might be a crm or social crm platform might just be a spreadsheet something where you can SEE your community
- 19. listening station google “grow bigger ears” for steps feed listening into content, into pr, into sales listening is THE secret driver of serendipity listening is a HUGE human business boon
- 20. networks friction vs. frictionless transactions inside/outside be part of the 150 give your ideas handles build networks of value delivery outreach rules
- 21. home base blog or website (maybe both) content-minded action-minded drives to sale or to your list/db
- 22. outposts twitter /facebook /linkedin /forums /etc a place to connect, share, promote others occasionally a place to drive to home base 12:1 rule think blogger outreach (pre-pay with kindness)
- 23. other media outlets all in service to building/feeding your db webinars video photos podcasts all with calls to action and urls intact
- 24. email marketing still the #1 online marketing tool vary up your sends: some sales, some conversational ask questions “skinny up” and remove html formatting think “add value” not “beat for sales”
- 25. measurement try not to use social media tool measurements use easy measures like $ or # of new signups think “action” and “real world” not kumbaya
- 26. measurement track links target opens stay closer to the mother ship methods
- 27. human branding real names on social networks real faces on avatars conversations / off-topic promote others
- 28. actions : site goals first. always site design integrated with outposts matches marketing needs
- 29. actions : listening grow bigger ears test various terms wire to content / pr / sales
- 30. action: content production concepts build curation methods build content catalog build production/editorial process don’t forget organic seo
- 31. action: content review sales copy/ marketing needs review organic SEO review brevity/usefulness review call to action
- 32. action: distribution editorial calendar tied to mothership marketing promotional methods / cross promo channel development damage control plans blogger outreach
- 33. action: measurement tie measures to tangible goals measure action not pageviews could be: sales, inbound links, db signups, coverage
- 34. action: launch plans integrated social presence social proof seeding review damage plans select starter presence metrics in place go! (then measure/adjust/measure)
- 35. action: human business promote others 12:1 30/60/30 look for expansion points look for new content look for cross-promotion/distribution growth
- 36. beyond: next steps + share. the power of the plus mobile (not just phones) affiliate marketing
- 37. typical questions b2b vs b2c: answer- same tools, different buyer ROI: answer - how much have you I’d? time to results: 3 months (or less)
- 38. questions/thanks chris brogan is president of new marketing labs, llc. he blogs at http://www.chrisbrogan.com contact form: http://chrisbrogan.com/contact twitter: @chrisbrogan questions are where you get the good stuff.