The document outlines five keys to engaging online brand ambassadors for nonprofits. The keys are: 1) Develop an internal brand strategy, 2) Create a plan to monitor and identify passionate supporters across social media and databases, 3) Make the nonprofit's story the personal stories of supporters, 4) Equip supporters to easily share their stories about the nonprofit through their own networks, and 5) Create a recognition plan to show appreciation for supporter efforts and stories. The goal is to build a movement around the nonprofit brand through connecting the organization's work to the personal meanings and stories of supporters.
2. ABOUT CHRIS BAILEY
Principal & Community Strategist for Gravit8
Worked in & with nonprofits for last 15 years
Background in membership, marketing, online
communications & community development
Working on grad degree in business
anthropology
I love baseball, football, pro roller derby, dark
beer, barbeque, sci-fi & horror movies…
THIS ISN’T ABOUT ME, THOUGH…
3. …THIS IS ABOUT YOU!
THINK ABOUT:
Who you are
Where you work
What you want to get from this experience
What you’re going to do with your learning
tomorrow
54. FIVE KEYS TO ENGAGING YOUR ONLINE BRAND
AMBASSADORS
Monday May 18 2009
55. THANKS…NOW GO KICK
BUTT!
~CHRIS
PHONE: 512.394.3598
EMAIL: CHRIS@GRAVIT8.COM
TWITTER: @CHRIS_BAILEY
FULL SLIDES AVAILABLE AT WWW.GRAVIT8.COM
FIVE KEYS TO ENGAGING YOUR ONLINE BRAND
AMBASSADORS
Monday May 18 2009