Hear Chris Abraham of Abraham Harrison LLC and Jay Jaffe of Jaffe Associates about how to look after your online reputation and why it is important to do so. Be sure to register now!
As the saying goes, your good name is everything. Every individual, and brand, needs to know what their online reputation is and how to protect it. When your online reputation is in disrepair, whether because of bad behavior on your, or your brand’s, part, or because of intentional attacks by competitors or someone with a grudge, you sometimes have legal recourse. But you always have tactics you can undertake online to protect your reputation.
Find out how to determine what your online reputation already is, how to promote and maintain a good reputation, and how to protect and defend it in the future. We’ll cover issues like:
* What are people saying about me online? And Why Should I Care?
* Crisis Management
* Proactive Steps to Defend Against Future Attacks
* How to activate Google and other search engines in your favor
and more.
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
How to Protect and Defend Your Brand Reputation Online
1. How to Protect and Defend Your Brand Reputation Online (please use Twitter hash tag #ormd for questions) Chris Abraham President and COO cabraham @ abrahamharrison .com @chrisabraham Daniel Krueger Director of Client Services dkrueger @ abrahamharrison .com @d13vk US +1 202 657 4769 UK +44 20 8144 5671 DE +49 30 7012 5980 Site www. abrahamharrison .com Blog www. marketingconversation .com
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3. AKA Search Engine Image Protection (SEIP) Also known as Search Engine Reputation Management (SERM)
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5. The Cluetrain Manifesto speaks to the ease with which one may initiate and amplify conversation online …
26. Preemptive action of countermeasures is directed to generally prevent lock-on of a threat sensor to a certain target. It is based on altering the signature of the target by either concealing the platform signature or enhancing the signature of the background, thus minimizing the contrast between the two.
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28. One or more of the following actions may be taken to provide softkill :
52. Along with cabraham.com, abrahamharrison.com, marketingconversation, and a dozen social networks and aggregators (plus time, energy, work, writing, and commitment), I am well-inoculated against attack