The Cloud, The Group and The Yield: How you can have it all in a PMS - Craig Dennington von GuestCentrix
1. “The Cloud, The Group and The Yield:
How you can have it all in a PMS”
2. Who We Are
Australian based software company – Global presence
Celebrating 30 years in 2012
Member of STAYWYSE
First Hostel late 1990’s – Auckland Central Backpackers
First GuestCentrix, 2002 - WakeUp Sydney Central
3. Who We Are
Three of largest southern hemisphere hostel groups:
Base Backpackers, YHA NZ, YHA AU
Installed at one of Europe's largest hostel groups:
St Christopher's Hostels
4. The Cloud
Definition of “Cloud” Computing:
“Cloud computing is simply a way to describe how
organizations can take some or all of their existing IT
infrastructure and operations and hand it over to someone
else”
“Geeks” Definition of “Cloud” Computing:
"Cloud computing is the delivery of computing as a service
rather than a product, whereby shared resources, software
and information are provided to computers and other
devices as a utility (like the electricity grid) over a network
(typically the Internet)”
5. The Cloud – How it works
• No software at the hostel
• Needs reliable internet
• Can access GuestCentrix anywhere
• Suitable for small hostels with no IT support
• Suitable for Hostel Groups to Share data
6. Case Study
Three Hostels, two in Hanoi, one in Hue - Vietnam
The Problem…..
Managers excellent hostel operators, not IT professionals
Virus laden computer systems
Too many 3rd party software applications installed (iTunes…..?!)
The Solution……
Install GuestCentrix in the Cloud – via Rackspace Hosting
Access via Windows Remote Desktop
Rackspace servers managed in Hong Kong, with full antivirus, user restrictions
7. The Group
Opt to look at one hostel, or all hostels
Regional Availability – see beds and
dorms across multiple sites
Make cross hostel bookings
Centrally Report Statistics, Revenue &
Debtors
Central user security – one user
name, many hostels
Membership database connections
Central
8. Case Study
Base Backpackers - hostels across Australia & NZ
The Problem:
No controls from head office
Hostels operating independently
The Solution
Centralised databases, with common Guest Profile, Market Segments, Agents
Consolidated online booking solutions – using OTA methods
“Base Jumping” loyalty and membership solution
9. The Yield
Yield Manager to control rate via the PMS
Closes off low yielding rates when availability becomes
high
Manually close rates when higher occupancy is
expected
Yield manage on line channels
Multiple Channels – SiteMinder / Gomio / HW / Hostelbookers
Add Yield Rules – based on beds to sell
Increase rates per bed or dorm Eu/$$/GBP etc
10. Case Study
St Christopher's Hostels – 22 Sites across Europe
The Problem:
High occupancy hostels, insufficient control of rates
Many online booking channels
The Solution:
GuestCentrix Channel Manager – with built in rules to increase rates based on occ %
Lead rates to automatically assign lower rates for set bed counts on low occ days