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“The Cloud, The Group and The Yield:
  How you can have it all in a PMS”
Who We Are




  Australian based software company – Global presence
  Celebrating 30 years in 2012
  Member of STAYWYSE
  First Hostel late 1990’s – Auckland Central Backpackers
  First GuestCentrix, 2002 - WakeUp Sydney Central
Who We Are




  Three of largest southern hemisphere hostel groups:
     Base Backpackers, YHA NZ, YHA AU
  Installed at one of Europe's largest hostel groups:
     St Christopher's Hostels
The Cloud


 Definition of “Cloud” Computing:

 “Cloud computing is simply a way to describe how
 organizations can take some or all of their existing IT
 infrastructure and operations and hand it over to someone
 else”



                          “Geeks” Definition of “Cloud” Computing:

                          "Cloud computing is the delivery of computing as a service
                          rather than a product, whereby shared resources, software
                          and information are provided to computers and other
                          devices as a utility (like the electricity grid) over a network
                          (typically the Internet)”
The Cloud – How it works


                                        • No software at the hostel
                                        • Needs reliable internet
                                        • Can access GuestCentrix anywhere




                 • Suitable for small hostels with no IT support
                 • Suitable for Hostel Groups to Share data
Case Study


                               Three Hostels, two in Hanoi, one in Hue - Vietnam




The Problem…..

 Managers excellent hostel operators, not IT professionals
 Virus laden computer systems
 Too many 3rd party software applications installed (iTunes…..?!)

The Solution……

 Install GuestCentrix in the Cloud – via Rackspace Hosting
 Access via Windows Remote Desktop
 Rackspace servers managed in Hong Kong, with full antivirus, user restrictions
The Group

                                             Opt to look at one hostel, or all hostels




  Regional Availability – see beds and
 dorms across multiple sites
  Make cross hostel bookings
  Centrally Report Statistics, Revenue &
 Debtors
  Central user security – one user
 name, many hostels
  Membership database connections
  Central
Case Study



                            Base Backpackers - hostels across Australia & NZ




The Problem:

 No controls from head office
 Hostels operating independently

The Solution

 Centralised databases, with common Guest Profile, Market Segments, Agents
 Consolidated online booking solutions – using OTA methods
 “Base Jumping” loyalty and membership solution
The Yield

Yield Manager to control rate via the PMS

 Closes off low yielding rates when availability becomes
high
 Manually close rates when higher occupancy is
expected


Yield manage on line channels

 Multiple Channels – SiteMinder / Gomio / HW / Hostelbookers
 Add Yield Rules – based on beds to sell
 Increase rates per bed or dorm Eu/$$/GBP etc
Case Study


                                St Christopher's Hostels – 22 Sites across Europe




The Problem:

 High occupancy hostels, insufficient control of rates
 Many online booking channels

The Solution:

 GuestCentrix Channel Manager – with built in rules to increase rates based on occ %
 Lead rates to automatically assign lower rates for set bed counts on low occ days
Thank You!

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The Cloud, The Group and The Yield: How you can have it all in a PMS - Craig Dennington von GuestCentrix

  • 1. “The Cloud, The Group and The Yield: How you can have it all in a PMS”
  • 2. Who We Are Australian based software company – Global presence Celebrating 30 years in 2012 Member of STAYWYSE First Hostel late 1990’s – Auckland Central Backpackers First GuestCentrix, 2002 - WakeUp Sydney Central
  • 3. Who We Are Three of largest southern hemisphere hostel groups: Base Backpackers, YHA NZ, YHA AU Installed at one of Europe's largest hostel groups: St Christopher's Hostels
  • 4. The Cloud Definition of “Cloud” Computing: “Cloud computing is simply a way to describe how organizations can take some or all of their existing IT infrastructure and operations and hand it over to someone else” “Geeks” Definition of “Cloud” Computing: "Cloud computing is the delivery of computing as a service rather than a product, whereby shared resources, software and information are provided to computers and other devices as a utility (like the electricity grid) over a network (typically the Internet)”
  • 5. The Cloud – How it works • No software at the hostel • Needs reliable internet • Can access GuestCentrix anywhere • Suitable for small hostels with no IT support • Suitable for Hostel Groups to Share data
  • 6. Case Study Three Hostels, two in Hanoi, one in Hue - Vietnam The Problem…..  Managers excellent hostel operators, not IT professionals  Virus laden computer systems  Too many 3rd party software applications installed (iTunes…..?!) The Solution……  Install GuestCentrix in the Cloud – via Rackspace Hosting  Access via Windows Remote Desktop  Rackspace servers managed in Hong Kong, with full antivirus, user restrictions
  • 7. The Group  Opt to look at one hostel, or all hostels  Regional Availability – see beds and dorms across multiple sites  Make cross hostel bookings  Centrally Report Statistics, Revenue & Debtors  Central user security – one user name, many hostels  Membership database connections  Central
  • 8. Case Study Base Backpackers - hostels across Australia & NZ The Problem:  No controls from head office  Hostels operating independently The Solution  Centralised databases, with common Guest Profile, Market Segments, Agents  Consolidated online booking solutions – using OTA methods  “Base Jumping” loyalty and membership solution
  • 9. The Yield Yield Manager to control rate via the PMS  Closes off low yielding rates when availability becomes high  Manually close rates when higher occupancy is expected Yield manage on line channels  Multiple Channels – SiteMinder / Gomio / HW / Hostelbookers  Add Yield Rules – based on beds to sell  Increase rates per bed or dorm Eu/$$/GBP etc
  • 10. Case Study St Christopher's Hostels – 22 Sites across Europe The Problem:  High occupancy hostels, insufficient control of rates  Many online booking channels The Solution:  GuestCentrix Channel Manager – with built in rules to increase rates based on occ %  Lead rates to automatically assign lower rates for set bed counts on low occ days