1. Chloe Woods

3. arget udience & enre
• The target audience for my
magazine is aimed at
mainly teenagers between
the ages of 15 to 20 and
individuals who enjoy
listening to the genre of
rock music. My magazine
will mainly be aimed at
students who would be
interested in going to the
gigs of the type of artists
featured in the articles,
therefore they might be
interested in this type of
magazine.

4. arget udience & enre
• My magazines genre is
rock and is not aimed at
a specific gender. It will
be a unisex magazine so
that there will be a
wider audience as a
different artist would be
featured on each cover
so it will not always be
aimed at females. The
artists featured on each
issue should attract
both male and female
audiences.

5. arget udience & enre
• I started off using other
magazines to help
develop my ideas for my
magazine and
understand how to
approach making a rock
magazine and how to
appeal to my target
audience. From
analysing three other
magazines, I was able to
understand how they
addressed their type of
target audience and
therefore how to address
mine.

7. To attract my younger target audience, I used less formal,
colloquial language to relate to the reader and approach them
with a casual, friendly tone. I also used different punctuation
and the use of exclamation marks to sound more enthusiastic
and create a fun, lively atmosphere.

8. When considering how to attract and address my audience, I chose
the name of the magazine to be ‘Pandemonium’ meaning wild, noisy
and chaotic to create a loud, rock vibe that would persuade the
reader to take an interest and buy this magazine.

9. The choice of colours also influenced how I attracted my audience as
I used a typical rock magazine colour scheme of red black and white
which contrast well with each other and stand out against the
lighter background, therefore attracting attention from the reader.

10. Analysing Front Covers, Contents
Pages & Double Page Spreads
To help with my research into how to attract the audience of my magazine I looked at three
different magazines relating to my genre, Kerrang, NME and Metal Hammer. For each
magazine I analysed each front cover, contents page and double page spread to help
understand how and why they used certain features.

11. Front Cover Analysis
The overall connotations and denotations of a loud, noisy environment on this Kerrang front cover
suggest that the target audience are people who enjoy listening to loud, fast music, it also gives the
impression that they have a laid back, care free attitude as portrayed from the individuals on the front
cover.
The facial expression shown also shown by the
main person links in with the idea that they are
trying to create the impression of a loud noisy
environment as it looks like he is shouting.
The position of the man in the middle of the photograph
has connotations suggesting he is the main person in the
band and is of most importance.
The use of the megaphone suggests the idea of
sirens and loud noises, this idea is also
suggested by the circles that are projected from
the middle of the page echoing the volume of
noise coming out of the megaphone.
The target audience would be drawn to the bold vibrant
colours used throughout the front cover. The bright eye
catching colour scheme appeals to the them as it is aimed
at individuals who are into listening to loud rock music.

12. Front Cover Analysis
The overall connotations and denotations of this issue of
NME, unlike Kerrang and Metal Hammer, suggest less of a
loud, hard core rock vibe but do however suggest a more
serious tone due to the facial expressions of the group on
the front., suggesting that they may have an older, more
mature audience than Kerrang.
The implication of importance is shown by the
photograph being shot with a slightly low angle
shot creating the impression that you are
slightly looking up at them, as if they are more
important than everyone else.
In the photograph they are not particularly wearing
bold bright colours so does not give out a loud
noisy impression of hard-core rock music.
The bold white text also emphasises the
importance of the main cover lines. The same
bold white text has been used on ‘Look! Free
Franz Ferdinand CD’ to also express importance.
They are wearing subtle darker toned clothing that
contrasts with the off-white background that has
been used; this therefore makes these colours
stand out much more without needing to be too
colourful.

13. Front Cover Analysis
The overall connotations and denotations
of this issue of Metal Hammer give the
impression that their target audience are
more into hard core, classic rock music,
The individuals facial expression and
overall appearance of being on stage
helps portray this view.
The plug at the top of the cover is bright white
instead of red like all the other text therefore
draws attention to itself and therefore the
magazine as a whole.
A bold red font has been used for the
masthead that is not one solid block colour
as it has slightly darker patches of colour in it
which gives a slightly rough edge to the text.
The overall appearance of the main member in the
feature article photograph gives off a rock vibe to
the magazine as he appears to be playing guitar on
stage in front of a crowd.
The typography that has been used is a thick
bold font which combined with the bright
colours, attracts the attention of the reader
drawing in people to buy the magazine.

14. What type of fonts would attract your attention?
Bold, large, small, plain or colourful?
20%
Bold
Large
40%
40%
Colourful
What type of tone would you prefer the magazine to
have? Eg. Formal, informal, chatty, loud, friendly?
What sort of colour scheme could be used
to attract your attention?
20%
20%
Chatty
Friendly
Loud
Formal
40%
20%
20%
20%
40%
Continuing with my research on the audience for
my magazine I had to survey 25 people to find out
what sort of fonts, layouts and colour schemes they
would find interesting on my magazine. I asked
people within the target audience age of different
genders and conducted 11 questions to ask them.
20%
Black Red
White
Black Yellow
White
Black Red
Blue
Black White
Purple
This research helped me develop lots of ideas
on how to approach my magazine as each
question had a purpose to provide me with
answers to what my target audience and the
public would want from a magazine of my
genre.

17. What I’ve learnt from technologies
Through the process of
constructing my magazine I have
learnt how to use different features
and skills on Photoshop and also
how to use various camera angles
and techniques to get a good
quality photograph.

18. PLANNING MY MAGAZINEDrafts
I created a draft to
plan out roughly
where each
feature would go
and used different
fonts to get an
idea of which
fonts might look
good.
As I then started
to learn more
about Photoshop I
then decided to
change some of
them and add
different filters
and effects to
them.

19. PLANNING MY MAGAZINEDrafts
I also created a
draft for my
contents page,
but ended up
changing some
of the layout as
I started to add
the text and
photos.
I moved the
layout of the
main article
photograph to
make it less
dominant on
the page, as it
is the main
feature on the
front cover.

20. PLANNING MY MAGAZINEDrafts
I kept the finished double page
spread almost exactly the same as
the draft I had made, moving things
around slightly and altering the fonts
I was going to use.
I had not decided whether or not to keep
the lines around the edges of the columns
and the photographs but once I had added
in the article and photos I decided it was
better to keep them around the photos to
make them stand out and to fit in with
conventions rather than have them around
the article.

21. Front Cover
Design Ideas
During the process of creating my masthead, these were some of the designs and ideas I had
thought of using. I eventually decided to use a darker shade of red to attract attention to the
cover, instead of having all the texts in a darker colour.
I started off with a simple black design which I then built on using the different effects found
on Photoshop. I decided a bolder font would work best as it would attract the most attention.

22. Front Cover
Final design
I decided to use the font ‘Perpetua Titling MT’ and
added numerous effects to get it looking how I wanted it to.
This font gave the overall front cover the look I wanted it to
have once I had used this font and made it thicker and bolder
to make sure that it stood out against the rest of the page.
I used various
different effects such
as an inner and outer
glow, bevel, stroke
and a drop shadow to
give the masthead a
more interesting look
and to make it stand
out more.
Once I had chosen which font to use I then needed to decide on a main colour
for the masthead. I decided to use a slightly darker shade of red to stick with
the typical colour scheme of red, white and black. This colour also contrasts
with the light background therefore stands out against the rest of the page.

23. Front Cover
Final design
This was the final design I chose to use as my masthead..

24. Front Cover
Photographs
Using the facilities
of Photoshop I was
able to edit the
lighting of this
photograph, to
make it look more
vibrant and
bright as this was
the photograph I
decided to use for
my front cover
feature article
photograph.

25. Front Cover
Once I had chosen a photo to use for my feature article photograph, using Photoshop I used the
‘Polygon Lasso Tool’ to place to photograph in front of the masthead so that the photograph stood
out as one of the most prominent features on the page.
Lastly, I just had to
drag the layer
down until it was
higher up than the
masthead layer,
making the
masthead layer
underneath
the feature article
photograph.
I only drew around the top half of the photograph
so that the rest of the photograph was behind the
remaining text that was on the page.
Once I had done this, I then selected the
option to ‘Layer via Copy’ this enabled the
part I had drawn around to become a
separate part of the main image, therefore
allowing me to move it.

26. Front Cover
By learning and using this Photoshop technique, I was able to
place the photograph in front of the masthead, without putting
it in front of the rest of the text. This makes the photograph
attract more attention as it stands out more, especially against
the darker colours of the masthead. This also could suggest that
the magazine would be well known, so the title doesn’t need to
be the feature that stands out most to the audience.
Final edit

27. Contents Page
Stroke:
Using the stroke feature allowed me to balance out the
colour of the text against the white background.
Drop Shadow:
The use of a black drop
shadow makes the title
stand out against the
white background of
the page.
Inner Glow:
I used an inner glow on
the title to make the title
look less plain and black,
but still making it look
bold and effective.

28. Contents Page
Page Numbers
I had contemplated whether or not to add a black box around each of the page numbers to
contrast with the bold red fill, I decided not to use this as I thought it didn’t fit in with the rest of
the page and looked too boring just to have a black box around it.
Therefore using Photoshop effects, I added a
black stroke to the numbers so that the darkness
of the black still contrasted with the red to make
it stand out but fitting to the shape of the
numbers rather than just being square shaped.

29. Contents Page
Photographs
When editing photographs for my contents page,
I used the same range of tools that I did to later
create my double page spread. I did this to get
rid of the bottom half of the photograph, firstly
using the Clone Stamp Tool to clone the original colour of the
background to place over the dirty marks of the whiteboard,
making it look more professional. I then proceeded to use the
Polygon Lasso Tool to cut around the two people so that when I
got rid of the rest of the background, I did not interfere with
the rest of the photograph. I then selected ‘Select’ ‘Inverse’
and then cloned the white background onto the area that I
needed to get rid of.

30. Contents Page
Photographs
After going through the editing process of removing the
bottom section and removing marks that were on the original
background, this led to this final photograph which I then
used for my contents page.

31. Double Page Spread
To make the artist name stand out, I tried various
different effects and fonts to use for the name on
my double page spread to make it stand out and
improve the appearance of the overall double page.

32. Double Page Spread
When adding in the article to the
double page spread, I had to
rearrange the text to fit it around
the pull quote so that all of the text
was visible, I did this by splitting the
text into separate boxes so that it
was easy to manoeuvre around the
shape of the pull quote.

33. Double Page Spread
Photographs
When editing photographs to use on my
double page spread, I used various
Photoshop tools to edit out the bottom of
the photograph. I started off using the
Polygonal Lasso Tool to draw around the
bottom half of the individual so that editing
out that area wouldn’t affect the photo of
her. I then went onto ‘select’ ‘inverse’ so I
was able to edit the rest of the image
without affected the area I had selected.
Once I had done this, I used the Clone Stamp
Tool to select an area that I wanted to clone, I
then proceeded to clone that area onto the
sections that I wanted to get rid of.

34. Double Page Spread
Photographs
When editing photographs for my double page spread, I used a slightly similar process
to what I did with my contents page photographs, using similar Photoshop techniques.

36. Front Cover
How my magazine used forms &
conventions
By placing the feature article
photograph in front of the masthead
I have used typical conventions that
other magazines, such as Kerrang
and Metal Hammer have used,
suggesting that the magazine is well
known therefore does not need to be
the dominant feature on the page.

37. Front Cover
How my magazine used forms &
conventions
The colour scheme of black red and white that I have used continues the
conventions of typical rock magazines, the colour scheme connotes a sense of
dark, seriousness that is stereotypical of most rock artists. It also gives the
reader an insight to what style and type of artist the individuals on the feature
article photograph are. This typical colour scheme also contrasts with the
lightly coloured background that I have used.

38. Front Cover
How my magazine used forms &
conventions
I have used typical
conventions of real
magazines on the
plugs and puffs by
using a slightly
different font and
style, for example
the top half of the
plug is in bold,
distinguishing
between the artists
name and the rest of
the text. The rest of
the text is also
written in italics, this
makes it look slightly
more interesting so it
is not just plain.

39. Contents Page
How my magazine used forms &
conventions
When created my contents
page, I used typical NME
conventions for the title as I felt
they had an effective purpose of
being in a bold black font,
contrasting with the plain
white background, therefore
decided to use a similar design.

40. Contents Page
How my magazine used forms &
conventions
I also decided to follow typical NME
conventions by setting out my
contents in the style of a conventional
NME magazine, this gave the contents
page a clear and concise layout in
which it is
easier for the
reader to
follow.

41. Contents Page
How my magazine used forms &
conventions
I used typical big bold red page numbers for my contents page to attract attention to
the page and draw the reader in, I also added a bold black line around the numbers to
attract further attention, standing out against the rest of the page.

42. Double Page Spread
How my magazine used forms &
conventions
1. In most magazines the use of a
drop cap and pull quote attract
peoples attention to read and
take an interest in the article,
this is why for my magazine I
chose to include both of these
features due to this reason.
2. These features also give a more
interesting layout to the page,
with the pull quote breaking up
the chunks of text, making it
easier to read and also enticing
the reader.

43. Double Page Spread
How my magazine used forms &
conventions
I have used typical features of a double page spread such as including date and
by-line, stand first, drop cap and including the time and location of when the
photos were taken to add extra information to the article.

44. Double Page Spread
How my magazine challenged forms
& conventions
On my double page spread, I have challenged
forms and conventions by slanting the positions of
the other photographs, in most magazines if they
are including more photographs from the photo
shoot, they will be aligned straight instead of at an
angle.

46. My magazine could represent different social groups as I have
tried to have a wider range of target audience. For example
my magazine consists of a unisex element, I have used typical
rock magazine colour schemes and would use a different
artist each time, with the content of my magazine appealing
to both male and females. Therefore attracting a wider
audience and representing various social groups. My
magazine is mainly representing and aiming at middle class
individuals whilst also having elements of representing
working class individuals. I have included subscription offers
on the contents page which may appeal more to the working
class as they could be put of by the costs.

47. My magazine represents
both working class and
middle class. This is
represented through the
outfits that the artists
featured on the contents
page are wearing, the main
artist is wearing a buttoned
up to the top shirt creating
more of a smart appearance
whereas on the left the
artists are wearing slightly
more casual clothes,
representing more of a
working class.

49. • IPC Media works with more than 60 iconic media brands and creates content for multiple
platforms, across print, online, mobile, tablets and events.
• As the UK's leading consumer magazine publisher IPC Media engage with 26m UK adults almost two thirds of UK women and 42% of UK men. They have three publishing divisions;
IPC Connect, IPC Inspire and IPC Southbank. IPC Inspire, has a wealth of leisure brands
including lifestyle brands such as NME, which is a magazine that my target audience are likely
to read.
• Due to the fact that IPC Media distributes NME magazine, I thought it would be best to use
this company to publish my magazine. NME’s huge success could also mean I have a big
chance of Pandemonium becoming a success.
• Also, because they are such a big company, there should be more advertisement options so
by allowing a company to publish my magazine it would work out to be cheaper than if I
were to do it independently because I would have to pay for printing, advertising and
distribution costs.

50. • The kind of distribution methods I would be using would be putting copies of my
magazine in various popular retail shops such as newsagents and WH Smiths as a
lot of people would go straight to a newsagents to buy a magazine.
• I would also distribute my magazine to large supermarkets such as Tesco’s and Asda
as a lot of people would also go to supermarkets to look for magazines or may just
notice them as they are shopping, therefore this is why I would distribute my
magazine to shops like these, to attract a wider audience.
• Another way of distributing my magazine would be to put copies of it online as a
lot of other magazines now do, and by using internet distribution it would my
attracting my younger target audience because most young people spend a lot of
time on the internet so may be more likely to read my magazine this way.

52. Student Magazine Vs Music Magazine
My preliminary task was to create a student magazine using Photoshop.

53. Front Cover Comparisons
The overall
quality of the
photograph has
improved from
the transition
from student
magazine to
music magazine
due to the
camera used,
overall mise-enscene and
preparation for
my music
magazine
photograph.

54. Front Cover Comparisons
The overall conventions of my music magazine are
a lot more realistic to real magazines than my
student magazine was. For example including a
barcode, which I had not previously though of.
Also the use of the plug at the bottom including
some context to what is in the magazine typically
represents a lot of real magazine, this is also not
included in my student magazine.

55. Front Cover Comparisons
For my student magazine I had created the masthead without researching any other styles of
magazine, however by doing this research for my music magazine I was able to understand that
my masthead needed to be big and bold with contrasting colours to make it vibrant and stand out.
Through the process of creating my music magazine
and using Photoshop, I think I have improved a lot on
the quality of masthead that I can make.

56. Front Cover Comparisons
Student Magazine
From constructed my student
magazine to my music
magazine, I learnt and
improved on the types of
fonts to use on the front
cover. When making my
student magazine I used more
plain, simple fonts rather
than using more interesting
fonts that helped attract
attention to the page such as
‘Bookman Old Style’. These
fonts attract attention to the
front cover and contrast well
with the lightly coloured
background.
Music Magazine

57. Contents Page Comparisons
For my contents
page the quality of
my photographs for
my music
magazine has
increased since
making my student
magazine, due to
the camera used
and overall
experience of using
Photoshop. The
overall layout of
the page has also
increased due to
the research I had
done before
creating the music
magazine.
Student Magazine
Music Magazine

58. Contents Page Comparisons
The quality of my
Photoshop skills has
improved massively
from the transition
from student
magazine to music
magazine. I learnt how
to use the tools a lot
better therefore
improving my final
result.
Student Magazine
Music Magazine

59. Contents Page Comparisons
The overall design of
the contents of the
music magazine is a
lot better and more
realistic to a real life
magazine than my
preliminary task was.
This demonstrates how
my skills of using
Photoshop have
improved throughout
this process.
Student Magazine
Music Magazine