iLikeyou_SXSW2012

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So people “like” your brand on Facebook. Big deal. “Likes" come easy, but real relationships come with exchange and sacrifice. If brands can provide experiences that solve real problems, they can ask for more in return. How can brands build relationships with customers so that they have more skin in the game?This presentation examines the different behaviors that can work together within a community of customers to build real engagement.

Negócios Notícias e política

WELCOME TO THE EXCHANGE ECONOMY
THERE’S VALUE IN ALL LEVELS OF EXCHANGE
TARGET TYPES OF BEHAVIORS WHEN BUILDING RELATIONSHIPS
CREATE BEHAVIORAL OPTIMIZATION LOOPS
BUILD SMALL, MEANINGFUL INTERACTIONS OVER TIME
TEST. LEARN . OPTIMIZE.

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