Parsons Lecture Series Presentation

2

The Analects The Book of Changes The New A.B.C.’s
Music Philosophy Culture

9

Bodoni Poster36pt BERTHOLD AKZIDENZ GROTESK Futura BT Extra
The quick brown LIGHT CONDENSED 36PT Black Italic 36PT
fox jumps over a The quick brown fox jumps over a The quick brown
lazy dog. lazy dog. fox jumps over a
Bodoni Poster BERTHOLD AKZIDENZ lazy dog.
Italic 36pt GROTESK 36pt FUTURA BT LIGHT
The quick brown The quick brown fox jumps ITALIC 36pt
fox jumps over a over a lazy dog. The quick brown
lazy dog. fox jumps over a
lazy dog.

10

24
ca
BE
AT
K
sh
e
ar ver ru Z
*d o yt le
oll u
a d n hi
oll d
ab m g
n s
ill, e
y’a *
ll.

23

THESIS 1 THESIS 1
RESEARCH AND DEVELOPMENT RESEARCH AND DEVELOPMENT

Background Background
Current Trends, Sightings: Reactions to the Stereotype:
• Exhibit A: very generic or common aspects, • Music in Hip-Hop (ie. Mountain Brothers
claimed as inspiration/ generalizations of the from Philadelphia, LMF from Hong Kong)
culture/caricatures of the face, floral patterns, • Filmmaker Justin Lin (Films such as Better
and other things/lack of understanding Luck Tomorrow, Finishing the Game)
• Actor Bruce Lee, grandfather of Mixed Martial
• Exhibit B: The male/female relationship Arts through JKD(Jeet Kune Do), a mixture
has been one of undersexed/oversexed, of what he considered the best in all styles of
emphasizing the foreignness of them, fighting
demonizing the subject

• Exhibit C: Reactions to stereotypes results in
constant reflection of the self, identity issues,
and the feeling of the other. A fear of being
stereotyped/typecasted, an embrace of
culture, or the complete removal

28

THESIS 1
RESEARCH AND DEVELOPMENT

Background
Quotations from Contemporary Thinkers:
Here’s my idea: if Japan had not modernized towards Westernization, but had been able to impregnate
its own traditional culture with modern science and develop naturally, surely it would have produced
a unique design culture that could have competed with the west. This design culture would have
been completely been different from that developed by the Japan that endured the Meiji Restoration.”

“I am not writing from a standpoint of anti-globalism. It’s been a long, long time since the onset of
active international exchange; it would be nonsense today to insist on the idiosyncrasies of individual
cultures. I simply believe it must be meaningful to be conscious of the part of Japan that’s capable of
contributing to universal values. As a designer who was born in Japan, I would like to concentrate on
quietly delving the ground beneath my feet. It may be that I want to know my roots a little better. Every
time I step out into the world, I find my affection for Japan grows, and yet I also feel frustrated with
the fact that I am not more acutely embodying that culture. I don’t know if this feeling has reached
some other realm, but lately I’ve had more and more opportunities to encounter locales and cultural
aspects that convey Japan’s individuality to the present, and to meet fascinating individuals who
carry this legacy.”

29

THESIS 2
RESEARCH AND DEVELOPMENT

Current
Proposed Project:
• Hanzi Generator: 12 possible combinations of
characters with one another
• Montage: A+B=C, separately they may be
their own idea or not
• Generator Represents a way of juxtaposing
ideas together
• Use Grid as a Filter, structure and idea is
fundamentally a Chinese system

30

THESIS 2
THESIS PRESENTATION & STRUCTURE

Structure of System
SQUARE

SAMPLE GRIDS
A system that displays
logic, story, and information
through organization and
layout. Positioning of icons
and content affect results.

1. root word/subject/verb/noun:

BREAKDOWN
2 the main idea or action being
described; ie.human body part,
1 animal, object, elemental
3 2. visual attribute: describing the
main piece; what about that root?
3. visual attribute: secondary
description, “adverb”
*Grid continues to subdivide in order
to fit the density of the thought that
wants to be addressed.

31

THESIS 2
THESIS PRESENTATION & STRUCTURE

Background Research

Examples of Previous Definitions:

Rebus ideogrammic phonosemantic
compounds compounds

女＋子水
=好湖,洗,潮
• woman+child=good, ok, yes • water becomes 3 drop radical
• “woman who is taking care of • lake, wash, tide
child considered good”

• Paul Rand’s Eye Bee M poster

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STUD E N T ’S NA M E Jonathan Lee THESIS FACULTY, C H U N W O PAT CD BFA , THESIS WORK IN PROGRESS, SPRING 201 0

THE NEW A.B.C.’S
Construction, Design, Materials

Construction(Tenative)

STUDENT’S NAME Jonathan Lee T H E S I S FAC U LT Y, C H U N W O PAT C D B FA , T H E S I S WO R K I N P R O G R E S S, S P R I NG 2 0 1 0
Bevelled Corners, 0.25”

THE NEW A.B.C.’S
4” Square, 2.5” live area
• Wood (Dark Wood?)
• Matte Finish Glass/Plastic(?)
•
•
Ceramic Tile
Earthy, intimate, emotional, human/weight and Bevelled Corners, 0.25”
small, or large and light, fragile?; polished similar
to subway signage?
• Color gradient as progression, divided by category/
alphabetical/filed by level of seriousness in idea? 6” Square, 4” live area

48 Symbols 48
6” Squares @ 6 x 8 Squares; 6” Squares @ 6 x 8 Squares;
Border at 1”Facesed qui bea Border at 1”Facesed qui
JonathanLee_Thesis02_ExhibitLayout_Sketch01.indd 1 10-3-25 11:28
comnimi liatibu sandis seceate bea comnimi liatibu sandis
mporrum nos nulla quaestibus seceate mporrum nos nulla
vent quae doloratem rae quaestibus vent quae
omnienis volum faccusa doloratem rae omnienis

STUD E N T ’S NA M E Jonathan Lee THESIS FACULTY, C H U N W O PAT CD BFA , THESIS WORK IN PROGRESS, SPRING 201 0
Possible Square of
Information Under Each Tile with
Tile contains information
on back, about 100 words
Information?

THE NEW A.B.C.’S

48 6” Squares @ 6 x 8 Squares; Side
Border at 1”, tiles placed on grid
#


Bevelled Corners,
0.25”, Live Area 4”

48 6” Squares @ 6 x 8 Squares;
Border at 1”
4” Square w/ 1” border;
6” Squares


33

ST U D E N T ’S NA M E Jonathan Lee T H E S I S FAC U LT Y, C H U N W O PAT C D B FA , T H E S I S WO R K IN PROGRESS, SPRING 201 0

THE NEW A.B.C.’S

Reference Images


ST U D E N T ’S NA M E Jonathan Lee T H E S I S FAC U LT Y, C H U N W O PAT C D B FA , T H E S I S WO R K IN PROGRESS, SPRING 201 0

THE NEW A.B.C.’S

Reference Images


34

STUD E N T ’S NA M E Jonathan Lee THESIS FACULTY, C H U N W O PAT CD BFA , THESIS WORK IN PROGRESS, SPRING 201 0 STUDENT’S NAME Jonathan Lee T H E S I S FAC U LT Y, C H U N W O PAT C D B FA , T H E S I S WO R K I N P R O G R E S S, S P R I NG 2 0 1 0

REINVENTING THE A.B.C.’S/ REINVENTING THE A.B.C.’S/
THE NEW A.B.C.’S THE NEW A.B.C.’S
Face of Tile Design&Display of Information Object in Space
Dimensions:
A= BLAH a b c d e f • 36” Square Live
A2 B B=BRAH
Space +3” Border
B3 A
C
C=NAH!
• 42” x 42” Furniture
D=RAH!!! 1
• 24” Height
Title of Info
6” Square (actual size) with 4-4.5”

B
live space; designs will be marked
by coordinates. Mus, conessimos 2
autemporepra solorentiis aut
quasitatis eium et Me laut velis

3

A 4

C 5

6
Three Layer Tier,
Divided into 4
sections. Interlock
into puzzle and
placed in via screws or
adhesive(TBD.)
A) Blah, B) Blah Blah, C) Blah Blah Blah= D Blah 21” x 3.5” or
2.5”(recessed areas)
36—6” Square Tiles, 1 empty tile space (with design inlaid);
6” Square (actual size) with 4-4.5” live space; designs will be marked by coordinates. Information under tile when revealed displays meaning behind components, and what 3” border with navigation on it, size of coordinates TBA; tiles
pictograph signifies; other options would be to minimize shape and apply actual store to freely move throughout board and slide until placed in
about idea there along with grids used to construct design.
designated position on grid.

JonathanLee_Thesis02_Display_WorkinProgress01.indd 3 10-4-12 6:45 JonathanLee_Thesis02_Display_WorkinProgress01.indd 5 10-4-12 6:45

STUD E N T ’S NA M E Jonathan Lee THESIS FACULTY, C H U N W O PAT CD BFA , THESIS WORK IN PROGRESS, SPRING 201 0 STUDENT’S NAME Jonathan Lee T H E S I S FAC U LT Y, C H U N W O PAT C D B FA , T H E S I S WO R K I N P R O G R E S S, S P R I NG 2 0 1 0

REINVENTING THE A.B.C.’S/ REINVENTING THE A.B.C.’S/
THE NEW A.B.C.’S THE NEW A.B.C.’S
Breakdown of Tile’s Design Object in Space

*
1 1 Main Surface of Tile Option 1:
2 Sliding Piece w/ 2°—45° Bevel • 36” Square Live Space +3” Border
2 3 Supporting Tile • 42” x 42” Furniture
4 Tile approx. same as surface • 24” Height
• Height of Frame TBD
3 Dimensions: • Tiles will be made of wood and
stained with a possibly dark <12”
6 x 6” Square
4⁄10—½” Tab cherry or maple color, tiles and
4 designs will be laser-cut 24”
½” Groove
⅛—¼” thickness • *Where pamphlets and other
each sheet of takeaways can be placed 12”—18”
plywood 2”+(TBD)

sample colors of stain, actual color TBD
* * 24”

Option 2:
• Place Puzzle Piece upon a
premade table (IKEA LACK Table
Show here)
• Provide area to place pamphlets
(Hanging furniture or other
things)

”
42
Note: • Painted white
• Please provide separate space for puzzle
or a table with adequate space to interact
with object. If possible, provide adequate or
Tiles are free to move in all four cardinal dramatic lighting (spot light.)
directions via the act of sliding.

JonathanLee_Thesis02_Display_WorkinProgress01.indd 4 10-4-12 6:45 JonathanLee_Thesis02_Display_WorkinProgress02.indd 6 10-4-15 1:21

35

ST U D E N T ’S NA M E Jonathan Lee T H E S I S FAC U LT Y, C H U N W O PAT CD BFA , THESIS WORK IN PROGRESS, SPRING 201 0

REINVENTING THE A.B.C.’S/
THE NEW A.B.C.’S
Grid and Layout Sketch
HIP-HOP
cDID YOU EAT YET?
CLASSIC ROCK FINGER TAP(FOR TEA)
BOB MARLEY CHOPSTICKS IN RICE
SCHOOL SAM HUI
THANKSGIVING BRUCE LEE
BROOKLYN MEDICINE
AMERICA NEW YEAR’S
(THAT’S) BEEF TOMB SWEEPING DAY
ASIAN AMERICAN ART CENTRE MID-AUTUM FESTIVAL
WU-TANG PK
BASEBALL LMF
OTHER SLANG

wSTOOP RICE
E
DINER RICE POT
GRAFFITI JUK SING
BODEGA DIM SUM
SKATEBOARDING CHINATOWN
CARTOONS CANTONESE
SHOES ON LAMPPOSTS TEA
SUBWAY FAMILY
ICE CREAM CHIU KEAT
STUDENT&TEACHER
KNOWLEDGE

s
ewsc
EAST, WEST, SIMPLE, COMPLEX

JonathanLee_Thesis02_Display_WorkinProgress01.indd 2 10-4-12 6:45

39

Thesis02_TakeawaySketch03.indd 1 10-5-25 10:32

A+B=C A+B=C A+B=C

The New A.B.C.s The New A.B.C.s The New A.B.C.s

Using the associative compound principle and the twelve Using the associative compound principle and the twelve Using the associative compound principle and the twelve
basic grids found in Chinese language, I invite you to explore basic grids found in Chinese language, I invite you to explore basic grids found in Chinese language, I invite you to explore
alternative ways to express this world of ours. Join me at www. alternative ways to express this world of ours. Join me at www. alternative ways to express this world of ours. Join me at www.
chiukeat.com to learn more. chiukeat.com to learn more. chiukeat.com to learn more.

A+B=C A+B=C A+B=C

The New A.B.C.s The New A.B.C.s The New A.B.C.s

Using the associative compound principle and the twelve Using the associative compound principle and the twelve Using the associative compound principle and the twelve
basic grids found in Chinese language, I invite you to explore basic grids found in Chinese language, I invite you to explore basic grids found in Chinese language, I invite you to explore
alternative ways to express this world of ours. Join me at www. alternative ways to express this world of ours. Join me at www. alternative ways to express this world of ours. Join me at www.
chiukeat.com to learn more. chiukeat.com to learn more. chiukeat.com to learn more.

Thesis02_TakeawaySketch03.indd 2 10-5-25 10:32

Thank You.
For more information, questions, comments, or
curiosities, contact me at: chiu.keat@gmail.com

CHIU.KEAT
李潮傑|插圖設計

Parsons Lecture Series Presentation

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Parsons Lecture Series Presentation