1. An innovative solution for
Affordable & Quality Health & Wellness
Neeraj Mahajan 2009
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2. A new health management tool that is:
 Custom made
 Efficient
 Personal
 Password-secure
 Innovative
 Priced transparently
 Flexible
 Improves Quality
 Reduces the cost of service.
 Improves patient access
On-demand, need-specific Healthcare at the Doorstep of the Consumers
Neeraj Mahajan 2009
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3.  Transforming Healthcare
 Prevent and manage chronic diseases
 Help control the rise in health care costs
 Try and bridge the gap between the Have‟s and the Have-not's
 Expand healthcare coverage for the long-term uninsured
 Restructure the way in which doctors and hospitals are paid
More Smiles Per Mile– Across the World
Neeraj Mahajan 2009
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4.  High-quality healthcare services
 Available and Affordable
 Choice of Premium, Optimum & Budget category facilities & specialists
 On demand Health, Wellness & Medicare at reasonable costs
 Virtual Hospital - 24x7 worldwide
Smart America = (Healthy + Prosperous America ) x Wellness worldwide
Neeraj Mahajan 2009
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5. Hospital
Patient
Care
Physician
Family
Pre/ Post Op Care Support
Groups
Social
Physiotherapy
Community
Counseling
Meditation
Step by Step Process
Health & Wellness does not begin and end with the patient
Neeraj Mahajan 2009
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6.  Access to care
 Quality of care
 Cost of care
 Technology adoption
 Burden on providers
 Shortage of providers
 Margins for providers declining
 Policy Concerns
Neeraj Mahajan 2009
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7.  Who wins if America looses ?
 Who gains from the inherent inefficiencies of the US healthcare
system?
 Can there be more accessible and affordable healthcare options for
US citizens?
Neeraj Mahajan 2009
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8. 80:20 Formula
Solution: Inside-Out
Neeraj Mahajan 2009
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9.  80% goal - Healthcare at the doorstep of the consumer –
Streamline operations at a wide network of state of the art medical
facilities so that patients does not have to travel overseas and finds it
prudent to receive superior treatments at comparable costs, that too
within walking distance from their homes.
 20% goal – Assurance of Streamlined, Safe and Supervised
treatment at pre-selected overseas facilities in cases where the
same procedure cannot either be done at a lesser cost or requires
immediate, unavoidable treatment, economically unviable
investment, staffing or maintainance
Neeraj Mahajan 2009
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10.  Centralized planning for 300 million Americans is unrealistic
 Doesn‟t work anywhere else in the economy
 Goes against the American grain
 By developing a market driven and government endorsed strategy to
streamline health care costs, US citizens can significantly reduce their health
insurance expenditures and lower overall costs to the health care system.
 The savings can spur the growth and development of a healthy &
economically wealthy America
 The spin-offs can benefit many friendly nations and add to their economic
development -- leading to generation of employment and opportunities within
their own boundaries
 In the long run this can result in reduction of immigrants to t he US
Neeraj Mahajan 2009
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11.  Even if a small percentage of the amount spent on traveling abroad
for medical treatment could be saved and reinvested into the US
facilities, the long term benefits could be much more than the
immediate gains
 Investment in hospitals, research and medical education, can spur
sustainable economic development and employment opportunities in
US with enough spin-off for the rest of the world.
 Only strong healthy and economically strong America can be the
true Super power that can not only transforms itself but the rest of
the world as well
Neeraj Mahajan 2009
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12. Strategic Win-Win America Project (SWAP)
for Smart Health & Prosperous Economy (SHAPE)
Solution: Inside-Out
Neeraj Mahajan 2009
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13. Advantage
Humanity
Advantage
India
Advantage
America
Strategic Win-Win America Project (SWAP)
for Smart Health & Prosperous Economy (SHAPE)
Solution: Inside-Out
Neeraj Mahajan 2009
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14.  Advantage America – Health & Wellness 3600 Plan
 Healthy Healthcare Industry, Satisfied Doctors & other professionals, Satisfied patients
 Advantage India – Health & Wellness 3600 Plan
 Healthy Healthcare Industry, Satisfied Doctors & other professionals, Satisfied patients
 Advantage Humanity
 Sharing of knowledge, expertise and infrastructure
 Recession proof growth of Health, Medicare & Wellness industry worldwide
 One Big Virtual Hospital- anyone, anywhere in the world can consult a doctor across
another continent without stepping out of their homes
 Better Patient Awareness though specially designed Audio-video, print material and web
content. Cost effective option to seek expert advise through live web chat and email
queries
 Better and More Informed Choices- Libraries, reading rooms and counseling by qualified
Doctors whose job is just to explain the how‟s, whys and other complicated medical
terminology to the patients
Neeraj Mahajan 2009
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15. 1. Advantage America – Health & Wellness 3600 Plan Healthy Healthcare Industry,
Satisfied Doctors & other professionals, Satisfied patients
 Centres of Excellence impart quality Medicare
 Horizontal Integration- One Country, one rate for the same medical treatment or services
– also from other states, even those uninsured
on unfavorable terms of Insurance Companies
& choice A, B or C category Doctors -- almost at the patient‟s
doorsteps
– recommended Quality Medicare & Wellness Centres to chose from
under Premium, Moderate
and budget panel based on the fee, professional experience and minimum infrastructure &
services in each category
– as different centres and doctors with similar experience & facilities within
the same country charge the same fee
Neeraj Mahajan 2009
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16. Case Study # 1: Doctor is unavailable – A 100% insured person needs immediate medical
attention for a sudden and excruciating pain at midnight but the regular doctor is asleep or on a
vacation
SWAP ADVANTAGE – It may be midnight in USA but day time in India when almost all the
doctors are working and can be available - they can at least advise you if it‟s a false alarm or a
real need to rush to a hospital. In case of a real emergency – a standby evacuation /
ambulance team is rushed and responds to the call
Case Study # 2: Experienced Doctors are available but too expensive to afford – An usual
dilemma for many people in USA
SWAP ADVANTAGE – Reach to some other comparable quality and affordable facility or
Doctor in the same city, across USA or India and get the right treatment at the right time !!
Case Study # 3: Patient is insured but the disease isn‟t – A 100% insured person in USA needs
treatment which requires out-of-pocket expenses or is not 100% covered in his health
insurance policy
SWAP ADVANTAGE – Assured and affordable facilities and Doctors in the same city, across
USA or India.
Universal access to 24 x 7 x 365- on demand healthcare at the doorstep of the
consumer. Doctor on call – anywhere, anytime from across the universe.
Neeraj Mahajan 2009
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17. Case Study # 4: Both the Patient and the disease are inadequately covered by Insurance
SWAP ADVANTAGE – Choice of opt-in Premium, Moderate and budget category facilities and
doctors. Right and appropriate value for money !!
Case Study # 5: Patient goes abroad for medical treatment but still needs care, support and
counseling in the pre and post operative phase
SWAP ADVANTAGE– Assurance of single window for pre and post-operative care, Safety &
coordinated travel arrangements & monitored treatment even at the overseas facilities
Case Study # 6: Patient is willing to go abroad for treatment but needs a doctors
recommendation and advise as to which hospital or doctor to visit
SWAP makes it possible
Case Study # 7: Patient is willing to go abroad for treatment but wants the trusted family doctor
to monitor his progress
SWAP makes it possible
Case Study # 8: Patient, on his own, is unable to differentiate between a real emergency or
false alarm as well as short term v/s long term disease management options
SWAP can open a plethora of possibilities.
Universal access to 24 x 7 x 365- on demand healthcare at the doorstep of the
consumer. Doctor on call – anywhere, anytime from across the universe.
Neeraj Mahajan 2009
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18. 2. Advantage India – Health & Wellness 3600 Plan Healthy Healthcare Industry,
Satisfied Doctors & other professionals, Satisfied patients
 Centres of Excellence impart quality Medicare
 Horizontal Integration- One Country, one rate for the same medical treatment or services
– also from other states, even those uninsured
on unfavorable terms of Insurance Companies
& choice A, B or C category Doctors -- almost at the patient‟s doorsteps
– recommended Quality Medicare & Wellness Centres to chose from
under Premium, Moderate and budget panel
based on the fee, professional experience and minimum infrastructure & services in each category
– as different centres and doctors with similar experience & facilities within the same
country charge the same fee
Neeraj Mahajan 2009
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19. Case Study # 1: Doctor is unavailable – A person needs immediate medical attention for a
sudden and excruciating pain at midnight but the regular doctor is asleep or on a vacation
SWAP ADVANTAGE – It may be midnight in India but day time in USA when almost all the
doctors are working and can be available - they can at least advise you if it‟s a false alarm or a
real need to rush to a hospital. In case of a real emergency – a standby evacuation /
ambulance team is rushed and responds to the call
Case Study # 2: Experienced Doctors are available but too expensive to afford – An usual
dilemma for many people in India
SWAP ADVANTAGE – Reach to some other comparable quality and affordable facility or
Doctor in the same city, across India or USA and get the right treatment at the right time !!
Case Study # 3: Patient is insured but the disease isn‟t – A 100% insured person in India
needs treatment which requires out-of-pocket expenses or is not 100% covered in his health
insurance policy
SWAP ADVANTAGE – Assured and affordable facilities and Doctors in the same city, across
India or USA.
Universal access to 24 x 7 x 365- on demand healthcare at the doorstep of the
consumer. Doctor on call – anywhere, anytime from across the universe.
Neeraj Mahajan 2009
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20. Case Study # 4: Both the Patient and the disease are inadequately covered by Insurance
SWAP ADVANTAGE – Choice of opt-in Premium, Moderate and budget category facilities and
doctors. Right and appropriate value for money !!
Case Study # 5: Patient goes abroad for medical treatment but still needs care, support and
counseling in the pre and post operative phase
SWAP ADVANTAGE– Assurance of single window for pre and post-operative care, Safety &
coordinated travel arrangements & monitored treatment even at the overseas facilities
Case Study # 6: Patient is willing to go abroad for treatment but needs a doctors
recommendation and advise as to which hospital or doctor to visit
SWAP makes it possible
Case Study # 7: Patient is willing to go abroad for treatment but wants the trusted family doctor
to monitor his progress
SWAP makes it possible
Case Study # 8: Patient, on his own, is unable to differentiate between a real emergency or
false alarm as well as short term v/s long term disease management options
SWAP can open a plethora of possibilities.
Universal access to 24 x 7 x 365- on demand healthcare at the doorstep of the
consumer. Doctor on call – anywhere, anytime from across the universe.
Neeraj Mahajan 2009
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21. 3. Advantage Humanity – The world as one big where anyone can consult an expert doctor
anywhere in USA or India and get their advise, even without stepping out of their homes-- just by paying a fee online.
 Lesser need for travel to unfamiliar places away from ones own country for medical treatment
 Monitored & less risky emergency medical travel even outside ones country where it cannot be
avoided
 Structured pre-and long term, post emergency care – within the country of regular stay
 Pre approved, Doctor– recommended Quality Medicare & Wellness Centres to chose from
 Less waiting – as different centres with similar facilities and experienced doctors nearby the
patients home town charge the same fee
 Better patient advocacy through specially designed literature – printed brochures, audio-video and
web content
 Live counseling by qualified doctors and health motivation staff who explain the How‟s, Why‟s as
well as complicated medical terms in layman terms– which normally remained unexplained as
Doctors have to attend to other patients as well, and in the process help them take right decisions.
Neeraj Mahajan 2009
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22.  One country one price for the same or similar procedure and consultation
 Standardized care- pre-op screening in one country to be acceptable in the
receiving facility in another country as well.
 Owned Centres, channel partners & Virtual Hospital– experts for tele-
diagnosis, tele-consultation, second opinion, referral and tele-nursing care.
 Assurance of Post-op follow up, long-term rehab and disease management.
 No waiting -- the Patient can but disease, pain and suffering doesn‟t wait…
 Minimum need for cross country travel--travel only if you must for
emergency treatment but get pre and post op care in the home country
 Real time Monitoring -- the doctor whom you trust is in the loop at every
stage and can see your blood sugar level, weight or BP and well as
prescription and treatment course of action at his own computer work station
in the home country, and thus give his own suggestions, if need be, even
during the duration of emergency translocation
Neeraj Mahajan 2009
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23. Multiple choices, can even work like a parallel or –
The consumer is the king with options to choose from either of the following options:
 One time Joining, nominal annual fee and rest as per actual expenses, as and when
needed– Patients enroll just for maintainace of medical records and later make
payment for services and facilities as and when used
 Alternate Insurance model- Patients join the program with a commitment to pay a
minimum amount – irrespective of whether the services are consumed or not. May get
rollover benefit to accumulate certain points and use later at approved facilities
 Healthcare deals and discounts – Patients who are not adequately insured, those who
do not wish to pay premium for diseases they may not even enquire or those with pre-
existing diseases like heart stroke or diabetes who may end up paying heavy premium
in any other insurance scheme can opt for this. All they have to do at the beginning is
to agree to consume a certain minimum hours of treatment for a specific disease
during the year. This makes them eligible for a package or discount. As members of
this program, they may also avail treatment of other diseases at the pre approved
facilities in USA and India – at normal rates – on use
 No strings attached- Just enroll and pay on use basis
Neeraj Mahajan 2009
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24.  Network of own Centres, Channel Partners and tie-up facilities across USA & India
 Assurance of quality and reliability – Each centre follows a standard operating
procedure and is certified by a medical board on the basis of experience, facilities
offered, infrastructure, technological expertise, patient feedback and success rate
 Information at the fingertip, doorstep and desktop of the consumer- Before even
stepping out of the home a patient can check the past experience of other patients,
community opinion as well as medical rating of a healthcare facility or doctor
 Common pricing - Next to quality, price is a common concern for the patients. This is
resolved as all facilities enrolled in the program are graded under Premium, Moderate
and Budget category. All facilities in the same city or country essentially charge a pre-
determined fixed charge. For instance doctors with 25 years or more professional
standing charge the same price – if their equipments and facilities are comparable.
Likewise all doctors with similar infrastructure with 15-25 years fall in B- category
while those with less than 15 years practice fall into the budget category. The price list
for each individual category is fixed
 Zero waiting- Since the quality and price across the board in a particular category is
fixed, a patient can or may visit some other doctor with similar skills and charges
Neeraj Mahajan 2009
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25.  Economically viable and affordable treatment – For all, including those who are
uninsured or economically not so well off
 No Headache- Single window services for medically supervised and monitored travel
for emergency treatment- Same agency books premium, moderate and budget
category hospitals and Doctors, provides trained nurses for the journey as well as
booking airlines, hotels, travel insurance, currency exchange, money transfer and
helps in processing of insurance claims, if need be.
 One point –management & up gradation of patient history and prescription data-
standard, user friendly format incorporating all the required information in a single
source makes it easier for doctors and convenient for the patients
 Centralized billing and payment of taxes- avoids duplicate efforts and tax on taxes
already paid.
 Mobile ICU- Specially equipped helicopters, air & ground ambulance services in USA
& India for emergency evacuation of critical patients.
 Similar Diagnostic standards and bench-marks for every report within a city, country
or across the continent – for world wide acceptance and reliability.
Neeraj Mahajan 2009
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26.  Virtual Hospitals – Universal access to 24 x 7 x 365- on demand healthcare at the
doorstep of the consumer. Doctor on call – anywhere, anytime from across the
universe.
 Matrix of High-tech Diagnostic Base Camps in major cities across USA & India, each
with a network of as many as possible collection centers and report pick-up points,
ideally within 2-5 km radius of patients homes.
 Global centres of learning:
 Global Lifestyle Modification Academy- specific training to individuals already suffering from a
disease to manage their life and remain healthy, the rest of their lives.
 Corporate Employee Training seminars and short term workshops– specially designed short
term courses for corporate entities and professional bodies
 Modules for training the Insured Persons– Insurance companies can save money by training
the insured persons – on how to live healthy and beat stress & tension.
 Corporate Social Responsibility Programs- Responsible corporate citizens can reap
indirect benefits of good health by contributing towards their social responsibilities
Neeraj Mahajan 2009
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27.  Uniform & affordable Healthcare services and choice of provider nearer to home
 Single window services for medically supervised and monitored travel for emergency
treatment- Same agency quotes and takes orders for booking premium, moderate
and budget category hospitals as well as fixes appointment with the best Doctors in
the affordability range (from a Medical Board recommended pre-approved panel of
hospitals and specialists– rated on the basis of qualifications, proficiency and
facilities), provides trained nursing escorts as well as does the bookings for airlines,
hotels, travel insurance, currency exchange and money transfer . And helps in
processing of insurance claims on behalf of the patient, if need be.
 One point – universal management & regular up gradation of patient history and
prescription data- standard, user friendly format incorporating all the required
information in a single source makes it easier for doctors and convenient for the
patients
 Centralized billing and payment of taxes- to avoid duplicate efforts and tax on taxes
already paid.
 Economic model to make treatment affordable for even the uninsured and
economically not so well off
Neeraj Mahajan 2009
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28.  Mobile ICU- Specially equipped helicopters, air & ground ambulance services in USA
& India for emergency evacuation of critical patients. Imagine a person “Alpha” on the
way to attend a business meeting or holiday in a third world country when the medical
emergency strikes… This place does not seem to have appropriate medical facilities
and his family is insisting him to USA or nearby big hospital which has the latest
medical facilities with modern diagnostics to evaluate and stabilize the patient‟s
condition. This is where ground & air ambulance or helicopters and specially fitted
jets can play a life saving role.
 Standardized Diagnostics & reporting– similar Diagnostic standards and bench-marks
with common minimum factors in every report within a city, country or across the
continent – for world wide acceptance and reliability.
 Economically viable and cost effective matrix of High-tech Diagnostics– Matrix of
High-tech Diagnostic Base Camps in major cities across USA & India, each with a
network of as many as possible collection centers and report pick-up points, ideally
within 2-5 km radius of patients homes.
 Online Medical Library, Reading Space & real world Information Kiosks
 Online & Real world Patient Support Groups & Community Participation programs
 School and Community Awareness programs
Neeraj Mahajan 2009
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29.  Global Lifestyle Modification Academy- imparts specific and relevant training to
individuals already suffering from a disease to manage their life and remain healthy
for the rest of their lives. Different modules and course content can be specially tailor-
made for groups of patients suffering from specific diseases. These courses can he
held both in real and virtual world. Lectures, demonstrations, webinars, participatory
group discussions and exposure to new ideas from the domain of
yoga, pranayam, art of living, reiki and meditation techniques besides lessons in
breathing, body toning and conditioning – can help to rejuvenate as well as motivate
the people who attend.
 Corporate Training seminars and short term workshops– specially designed short
term courses for corporate entities and professional bodies which teach people who
attend how to de-stress and simultaneously manage their disease and work efficiently.
 Modules for training of the Insured Persons– This will help insurance companies save
a lot of money by reducing the stress, BP, Blood Sugar as well as chances of Heart-
stroke, paralysis or other lifestyle diseases.
 Corporate Social Responsibility Programs- Rich and influential classes pay for the
underprivileged masses and indirectly benefit from lesser disease and infections
All these will help people who live longer, live better
Neeraj Mahajan 2009
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30.  The world that we live in today is a flat world now where even disease is a country or
person‟s personal problem
 No country or people have the ultimate answer to all medical and health problems
 Good Doctors are available to cure disease – its just that a patient needs to reach out
to them at the right time and in the right manner
 Access to high quality care – without any delay at the hour of need can make a big
difference between life and death
 Technology and mediums of communication has made it possible for the patient as
well as the doctor to reach out to each other and defeat both, the disease and
imminent death.
Virtual Hospital- A level playing field which bridges the gap between need and
availability in the virtual domain where even the have-nots and deprived
people can avail the cheapest and best services or facilities sitting at home -
from across the seven seas
Neeraj Mahajan 2009
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31. First Point of Contact
Trouble Shooting Teams:
A nurse or junior Doctor with a laptop
Emergency on the spot
and GPRS enabled mobile phone - follow up Team
just to record the physical symptoms like
BP, weight, blood Sugar etc at the behest
of the remote expert
Control Room
O. P. Gupta Memorial Virtual Hospital
Doctors on Duty
Doctors on Call
Emergency evacuation & 24 x 7 Surgical / OT and
Stabilization teams, Mobile Diagnostic Lab back-up
ICU & Ambulance Service at a nearby Tie up facility
For those times when – it‟s a few minutes race between life and death and the
winner takes it all
Neeraj Mahajan 2009
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32. First Point of Contact
Trouble Shooting Teams:
A nurse or junior Doctor with a laptop
Emergency on the spot
and GPRS enabled mobile phone - follow up Team
just to record the physical symptoms like
BP, weight, blood Sugar etc at the behest
of the remote expert
Control Room
E-Mail for Help O. P. Gupta Memorial Virtual Hospital Dial-in for Help
Doctors on Duty
Doctors on Call
Emergency evacuation & 24 x 7 Surgical / OT and
Stabilization teams, Mobile Diagnostic Lab back-up
ICU & Ambulance Services at a nearby Tie up facility
Timely, Quality and Affordable medical services at the point of Need.
Neeraj Mahajan 2009
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33. Second Life & Teen Second Life : Benefits to the Doctors:
 Doctor‟s Consultation Chambers in the
virtual world.
 A place were Doctors meet other
Doctors, attend Web Seminars,
Conferences and watch video
demonstrations of new products
 They get points for each log-in, give
consultation and advise to patients.
These points can be later redeemed for
gifts and family holiday Packages
Timely, Quality and Affordable medical services at the point of Need.
Neeraj Mahajan 2009
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34. Case Study # 1: An uninsured or underinsured patient in New York, USA needs emergency medical
consultation but can only afford to pay US$ 20
 Option 1: Visits a specialist in New York whom he cannot afford
 Option 2: Visits a relatively inexperienced GP in a far off state who charges less than $ 20
 Alternative 3: Dials/ logs-into Virtual Hospital- pays US $ 20 and receives consultation from a
highly experienced doctor in Delhi or Mumbai while sitting on own bed in New York, without even
having to travel down town in a local bus.
 A fee is quoted for online consultation with the expert doctor and the payment is processed electronically at
the beginning of the session.
 The Doctor does not mind receiving US $ 20 as after dollar to rupee conversion – the price works out to Rs
1000 which is approximately close to his regular charges
 The patient too is happy because he is receiving the best possible treatment by a top end doctor.
 The session begins on realization of the payment
 An intern doctor or trained nurse without much experience in clinical practice physically examines the patient
and records the weight, BP, Pulse and other physical symptoms on a laptop connected to a web server
 An expert doctor sitting across the globe is monitoring the process through a web cam
 The patient receives a printed prescription in hand, electronically signed by the expert at the end of session.
As long as there is someone committed to serve, there are ways to do so…
Neeraj Mahajan 2009
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35. Case Study # 2: A patient in remote Muzzafarpur district in Bihar, India, suffering from an acute
disease requires immediate medical attention
 Option 1: Visit the nearest facility in Patna : Cost Rs 1500 or US $ 30 + Time wasted
 Cost of cheapest two and fro travel : Rs. 500
 Cost for local transport + Food : Rs 150
 Doctor‟s fee & lab tests : Rs. 250
 Medicines : Rs 300
 Loss of Income / productivity Rs 300 per day (Two persons – one patient and one attendant, even if we calculate
on the basis of minimum earning @ Rs 150 per person, per day )
 Option 2: Treatment at to a moderate clinic in New Delhi: Cost Rs 3400 or US $ 70 + Time wasted
 Cost of cheapest two and fro travel : Rs. 1000
 Cost for local transport + Food : Rs 400
 Doctor‟s fee & lab tests : Rs 300
 Medicines : Rs 300
 Loss of Income / productivity : Rs 1500 five days (Two persons – one patient and one attendant, even if we calculate on
 the basis of minimum earning @ Rs 150 per person, per day )
 Alternative 3: Dials/ logs-into the Virtual Hospital- Cost: US $ 50 for i.e. Rs 2500; conveniently
sitting on own bed in Muzzafarpur and without any additional income or productivity loss.
 A fee is quoted for online consultation with the expert doctor and the payment is processed electronically at
the beginning of the session. The session begins on realization of the payment
 An intern doctor or trained nurse without much experience in clinical practice physically examines the patient
and records the weight, BP, Pulse and other physical symptoms on a laptop connected to a web server
 An expert doctor sitting across the globe is monitoring the process through a web cam
 The patient receives a printed prescription in hand, electronically signed by the expert at the end of session.
Neeraj Mahajan 2009
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36.  BPL Mobile, Mumbai‟s leading mobile service provider, recently launched „Doctor on
Call‟, a 9-to-9 service for live interaction between doctors and patients over the phone.
 Powered by HealthcareMagic.com, the service will provide consultation over the
phone where the doctors will diagnose the patient‟s problems under three categories -
„Acute‟, „Chronic‟ and „Emergency‟.
 While the service does not claim to replace a family Doctor, „Doctor on Call‟ will be
useful on all occasions when one can‟t reach the trusted doctor; in an emergency, for
second opinions and for recurrent ailments
 Priced Rs 15 per minute this service may be beneficial for people who worry about
loss of pay/ business during absence from work, dread long queues or those who
haven‟t got a prior appointments. Such people often end up denying themselves
timely medical advice just to avoid upsetting their busy and tight schedules. Even the
aged, sick and those who cannot travel unaccompanied can now call this number
without any need to worry about the travel. This way one could even seek the doctor‟s
advice when traveling on a far away business or holiday.
Neeraj Mahajan 2009
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37.  The Doctor who attends the call probes to understand the patient‟s condition
of the on the phone and then offers home remedy to the subscriber.
 Acute condition: the attending doctor suggests a future course of action in
terms of Lifestyle change, preventive measures and specialist to be
consulted for further management of the disease
 Chronic condition- in case of an Emergency, the doctor gives the suggestion
if the calling patient needs to be rushed to the nearest hospital, based on the
history and will immediately end the call.
 Such medical assistance over the mobile phone be able to reach out further
more to the typical Mumbai dwellers who are always on the move.
 Use of mobile phone as a platform for healthcare delivery may ultimately
prove to be the next logical and innate step towards easing the suffering in
people‟s lives that too at a affordable cost…
Neeraj Mahajan 2009
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38. Doctor on Phone Service Virtual Hospital
Limited reach confined to Mumbai Both the Patient and the Doctor could be anywhere in the
world
No Physical contact with the patient If need be, all it requires is a laptop and a GPRS enabled
mobile phone in the hands of even a semi-trained nurse
who is capable of just recording the temperature, BP, Pulse
etc – to be present on the ground. An experienced Doctor
is monitoring this at the other end of the web cam
Is not the complete solution as a patient stills has to visit The patient receives a complete diagnosis and prescription
another doctor for prescription at the end of the session
Dependent on the patient to describe all his symptoms on Fool-proof – even a deaf and dumb patient who cannot
phone speak or express his feelings or some one who does not
know how to type can be examined by a nurse who
explains these to a doctor at the other end
One patient – One doctor at a time A doctor could be addressing several patients at the same
time in different chat windows as a results those who need
immediate attention get preference over others who can
wait
Performance is likely to affected by shortage of Doctors Can be the solution for limited availability of Doctors
Cost effective solution Cost effective and Multiple benefit system, not likely to be
affected by even resource crunch or other shortages
Neeraj Mahajan 2009
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39.  The next healthcare provider will not have to search for or guess about a patient's
allergies, medications, or current and recent past diagnoses and other pertinent
information.
 The next healthcare provider will be informed about the patient's most recent healthcare
assessment and services.
 The next healthcare provider will be informed about recommendations of the caregiver
who last treated the patient.
 As patient demographics will be provided, time and effort will be saved by not having to
repeatedly ask a patient for demographic information in detail.
 Rather, this information can be more quickly and easily verified.
 Costs associated with the patient's care will be reduced, for example through avoiding
repetitive tests and basic information gathering. The effort required to update the
patient's most essential and relevant information will be minimized
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40. Recent innovations like Motorola's world-class mobility products and healthcare software
applications may help extend mobility to the point of care and beyond.
Such healthcare solutions allow sharing of real-time information anywhere, inside or
outside the facility, for increased patient safety and more attentive care. These include:
 Medication Administration Solutions- Ensure that the right patient receives the right
medication, the right dose, by the right route, at the right time..
 Mobile Physician Rounding Solutions- Access information, order tests, scan billable
items and more – all from the patient‟s bedside.
 Remote Patient Monitoring Solutions- Monitor patient vital signs and adjust medical
equipment while moving throughout the healthcare facility.
 Specimen Collection Solutions - Protect and streamline the collection process to
improve accuracy and speed test results.
 Wireless Broadband for Healthcare- High-speed, reliable and secure connectivity and
information access.
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41.  Patients can keep all of their health and insurance information in one place,
 Make appointments and stay in touch with their physician's office via e-mail
 Receive information via RSS feed on subjects they choose
 Receive reminders about medication schedules, classes, exercise timetables and
other health calendar entries,
 Participate in support groups and read health journals.
 Helps build trust & strengthen relationships
 Feedback and appraisal-- A doctor can learn more about the patient‟s wants and
needs and accordingly adjust or fine-tune their programs.
Social Network & Health Support Groups : Reach Global, Bonding Local
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42. Online Resource Centre & Virtual Traffic Control Room
Friends Doctors
Patients Like Me
User
Patient Support Specialty
Parents Groups Children MD junction Specialist
Groups
Healer
Groups &
Patients
Health Wellsphere.com
Communities
Well DailyStrength.org
Surgeons
wishers
Health Blogger Network
Organized Wisdom
Patient Empowerment Forum
Town Hall Healthcare
Community
Peer Trainer
Trusted MD
Health Diaries
HealthyPlace.com
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43. Online Resource Centre & Virtual Traffic Control Room
Traditional
Media New
Media
Print Radio Television Web Mobile
Payment
Intranet Internet Webcast Podcast RSS Email SMS
Gateway
Social Face book
Portal Website E Zine
Media
Linked In
MySpace Patients Like Me
Support
Groups & MD junction
Orkut Communit
ies Wellsphere.com
Twitter DailyStrength.org
YouTube Health Blogger Network
Organized Wisdom
Blogger
HealthyPlace.com
Patient Empowerment
Wikipedia Forum
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44. Alternative
Inform options & Prevention
prices
Perception Remain
Inspire Payment
Management Healthy
Adjust
Motivate Booking News Lifestyle
after disease
Online Community
Educate Feedback
Advertising opinion
Verify Facts Research Promotion Support
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46. 1. Blog - Increasingly, those who suffer from serious diseases look to the Internet, not
only for information on their disease, but also for patient communities. As a result,
blogs on serious diseases are fast becoming an important and undeniable media for
PR professionals in healthcare.
2. Agony Aunt - Interactive forum answering questions from patients & their families
3. Friends for Friends Community Discussion Forum: In this forum members give
and receive support; discuss issues; exchange ideas, information, news, and
comments; and discuss their concerns, fears, and methods of coping with disease,
disorders and learn about various alternate therapies. Messages of each member
of the Forum will be distributed by e-mail to all other members, any of whom can
respond and cross-respond to all others.
4. Third Umpire Live Chat : Like a third umpire in cricket, there are often situations in
life when faced with a complicated medical problem, parents need to seek second
or third opinion. In this format we can have a subject expert who is available to the
online audience on specified weekdays say Monday to Friday. During this time they
can ask him whatever they wish to know about the disease or its management.
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47. 5. Partnerships with Federal Agencies and Medical Groups: strategic alliance with
NGOs and government agencies working in public health, healthcare advocacy and
public policy like Public Policy Research Institute, National Initiative for Centers for
Disease Control and Prevention (CDC), Consortium for Citizens with Disabilities
(CCD) and National Health Council.
6. Public campaign to reach out to state and federal lawmakers : Mass e-mails to
local Legislators and members on important Senate committees like
Health, Education and Labor to take speedy action on legislation affecting health
issues.
7. Med-Update—E-mail newsletter / RSS feed to Doctors and patients on the latest
research and trends.
8. Campus zone and hang-out Corner: Children are among the most vulnerable
sections of society, easily affected by the manner in which their playmates, teachers
and quite often parents treat them. Teasing and name calling make the impact of the
disease even more harsh. This could be a forum where children and youth interact
with others facing similar problems and evolve mechanisms to cope with social and
psychological aspects of a problem and in general hang around to have fun, without
being made to realize that they are in any way inferior to their peers.
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48.  Reach out to people where they already are
 Use the power of community and social networks to create change
 Use existing, or newly developed technology tools for social impact
 Generate online conversation for community-building
 Serve as a clearinghouse for evidence-based information on various diseases,
 Serve as a family support group for families and individuals affected by diseases,
 Serve as an advocate for appropriate public policies in response to needs of families & patients
 Key Features:
 Dynamic Content- Different content on the Homepage, each time a person logs in.
 Comprehensive & Credible user-friendly information on disease and their symptom, tell-tale Signs, When to say that
something is abnormal, Why and whom to consult, FAQs, Share your Story, Growth Charts and Calculators for BMI, BP,
Height- Weight etc., Comic strips & Quiz on how‟s and why behind diseases, prevention and difficult terms
 Second Opinion– Online Consultation with a panel doctor
 Points for reading articles, commenting on stories, polls etc and subsequent log ins.
 Searchable by key words
 Easy and user-friendly Audio-Video playback options
 Translations in popular European languages
 Viral marketing or word of mouth promotion on social sites and blogs.
 Search Engine Promotion, RSS mailing lists and Posts on social forums, chat sites and health support groups
 Senator, Congressmen, Lawmaker sensitization campaign
 Networking with other NGOs and governmental agencies for advocacy
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49.  Customer Relationship Management
 Media Relations
 Internal Collaboration
 Knowledge Management
 Recruitment
 Test ideas or products
 Rank high in Search Engines
All the information about various diseases under the sun that people need to know
but don’t know whom to Ask.
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50.  With the advent of social media, patients now have power to share information, express opinions
and influence the direction service and device providers will take.
 People are seeking personal health information from a broad range of online sources.
 Web enabled health searches is a fast-growing feature of social media. According to Manhattan
Research , top three online brands for health information are:
 Google, with about 77 million searchers;
 Yahoo!, with about 45 million searchers; and
 MSN, with 20 million searchers.
 According to Harris Interactive, 80%, U.S. adults use the Internet to search for health-related
information and 16% i.e. 136 million adults who have searched for health information online at
some point of time in their lives.
 People are relying on blogs and other social media. Five percent of those searching online for
information about the antidepressant Lexapro went to CrazyMeds.org -- a blog that contains
information about the safety and efficacy of psychiatric medications.
 Jupiter Research found 34% of adult Internet users in the U.S., or 54 million people, browsed
online content created by other consumers about health issues.
 Patients today take content created by advocacy groups, physicians and fellow consumers more
seriously than pharmaceutical companies. A Kaiser Family Foundation report found only 18% of
consumers trust pharmaceutical company
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51.  Overall Project Management Outline
 Budgeting and Financial Planning
 Team Identification, motivation and build-up
 Overall Management
 Corporate Affairs, HR & Administration
 Medical Board for empanelment of facilities & Doctors
 Corporate communications, Content Development, PR & Image Management
 New Business Development
 Booking, Appointments, Travel & Logistics
 Transcription, Billing, & Recovery
 Insurance & Mediclaim
 Finance & Taxes
 IT- Database management, programming & Web Development
 Online Marketing & Search Engine Promotion
 Legal Affairs and Affiliations
 Coordination
 Operations
 Medical Response Teams- Obesity, Diabetes, Hypertension, Heart Stroke, Dentistry and other areas
 Alternative Therapy, Meditation and Health SPAs
 Diagnostics and Microbiology
 Roles & Responsibilities
 Execution Timelines
 Infrastructure
 Project Implementation
 Operations
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52. J HEALTH FOR ALL J
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53. Neeraj Mahajan 2009
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