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- 1. Market Research for the Brand AwarenessByChiragDoshi(1334) -:Submitted to:-Sunshine Fasteners Private LimitedMay-June, 2011Center for the Management StudiesDharmsinh Desai UniversityNadiad
- 2. Bolts Nuts Screws Lock Nuts Square Nuts Washers Spades Studs Wood Screws Self Tapping Screws Much More…. Products
- 3. High steel fasteners Mild steel fasteners About Stainless Steel Fasteners
- 5. 13 different plants all over India and abroad 19 of experienced in field of fasteners 200 technical manpower experienced working in the company Modern High technology laboratory ISO 9001:2008 Company Inventory Methods applied Cost saving related benefits applied Production capacity 400 MT/Month About Sunshine Fasteners
- 6. Brands of the company SPLTM FOR 304 AND 316 GRADE OF MATERIAL CHITM FOR 202 GRADE OF MATERIL
- 7. Highly cost conscious Optimum productivity with minimum rejection Trademark ISO 9001:2008 certified company Many national / international customer prefer it Uniform product Uniqueness in the brand
- 8. To find out the brand awareness of SPL and CHI in the market Evaluation of customer’s satisfaction level To know the attitude of customer towards Sunshine Products Objective of the research
- 9. Is limited to India Fastener Applicable Industry (Mainly Infrastructure, Cement, Machineries, Automobiles, Electricals, ….) Scope of the study
- 10. Email + Tele calling Online Form through google docs Research Method
- 11. Simple Random Sampling Convince Sampling Data Collection Method Data Tool--- Questionnaire
- 12. SWOT analysis of Sunshine Fasteners Competitive Analysis of Fastener(India) Graphical representation of questionnaire Chi Square Analysis Data Analysis
- 13. SWOT analysis
- 14. Strength Easy availability of raw material Low labor wage rates Abundance of quality manpower Mature production base Weakness Low R&D investments Lack of market research Payment system for new customers Difficulty in receiving adequate raw material
- 15. Opportunities Growing domestic demand Exports Few major competitors Booming automobile industry Could develop new products Threats Agrawalbecoming net exporter Lower quality product with low price Other substitutes (like steel coated product, MS product etc)
- 16. North division:- 1) Atul fasteners pvt.ltd. 2) Usha fasteners pvt.ltd. South division:- 1) Sangamfasteners pvt.ltd. East division:- 1) Forgofin fasteners pvt.ltd. 2) Reliable fasteners pvt.ltd. West division:- 1) Rajratna fasteners pvt.ltd. 2) Precise fasteners pvt.ltd. 3) Agrawal fasteners pvt.ltd Competitive Analysis
- 17. Result 1 Brand Awareness in Market
- 18. Result 2 Factors taken in count in purchasing product
- 19. Result 3 Satisfaction level on basis of Quality
- 20. Result 4 Satisfaction level on the basis of Price
- 21. Result 5 Satisfaction level on the basis of After Sales Service
- 22. Result 6 Major Players in Market
- 23. Observed Frequency (on basis of Response to questionnaire) CHI Square
- 30. New customer has to give PDC of 30 days in advance New trend of Mild Steel Fasteners No fix selection and hiring process New marketing research department to enhance the quality of products, increase the sales, to know the preference of customers. Findings and Conclusion
Notas do Editor
- All types of fasteners except high tensile and special type of fasteners are reserved for SSI Sector. Mild steel fasteners are primarily manufactured by the unorganized sector, while high tensile fasteners require superior technology and are dominated by companies in the organized sector. Fasteners industry is declicensed and 100 FDI is possible
- India is consuming about 118million ton of steel and the highest consumer is Europe.It’s main application is in construction and infrastructure industry.
- Fasteners industries are extended widely in India. Users of fasteners in India are large in quantity. So our scope of study will be very large. In India there are so many fasteners user company. From that company we can take data and can fulfill our objective