Only young people are on social media. Social media doesn’t work for B2B companies. The fans of my page see everything I post.
Right?
Find out just how wrong you are in a talk by local social media thought leaders Ryan Cormier (@RyanJCormier) and Chip Hanna (@chiphanna) . They’ll discuss the business of social media – from turning your customers into a community, to turning your community into customers.
Ryan Cormier is an interactive specialist at GCG Marketing and Ratio Digital Media. He’s Google AdWords certified, and is on the Steering Committee for Vision Fort Worth.
Chip Hanna is an interactive account director at the Balcom Agency. He holds several patents for his innovations in web development, and is the digital media chair for Fort Worth PRSA.
2. Social media is a hot topic.
Unfortunately, there’s a lot of misinformation
out there.
3. Ever heard someone say this?
• Social media is just for kids
• B2B customers aren’t using social media
• We know what the next big thing in social is
• It doesn’t matter when I respond, as long as I do
• Everyone sees every post I make for my client
• Social media is free
• There is no ROI in social media
• Social media doesn’t influence search rankings
• Social media is strictly about PR (or marketing/digital/etc.)
• I don’t have time to be on social media
• There’s a one-size-fits-all solution for social media
6. Who’s using social media?
• 92% of people ages 18-29
• 73% of people ages 30-49
• 57% of people ages 50-64
• 38% of people ages 65+
– 18% of which do so daily
The only tools used more are email and search engines
7.
8. Which sites are adults using?
• 1 in 6 use Pinterest
• 1 in 6 use Instagram
• 1 in 6 use Twitter
• 2 in 3 use Facebook
11. “Social media has given the customers a voice. You must
engage with them or soon become obsolete to them.”
- Kevin Espinosa, Social Media Manager | Caterpillar
• Social media helped over 56% of B2B marketers acquire new
business partnerships
• Almost 60% saw improved search rankings
• 69% gained valuable market insight
58. • It takes a lot of planning, work and dedication
• You have to be committed
• You can’t expect it to be free or easy
• Unfortunately, there’s no silver bullet