14. Proposal
for

15. Brief and Objective:
• To create and execute a media campaign considering the
upcoming admission season and create awareness about
Charusat University among people by using different media
vehicles.
As per the brief meetings and instructions given following is
the scope of work defined for U and I Brand Solutions.
Major Scope Of Work
Area of Work
Scope of Work
Campaign
Management
Solution
• U and I Brand Solution shall work in
association with the Charusat Team to develop
strategy and Campaign Calendar for the defined
period.
• Identifying the media according to the
location preference and budget allocation.
• Negotiating with media.
• Providing creative solutions for Print and Radio
Advertisements.
• Content Creation for various media.
• Monitoring and analysis of different media.
• Dedicated Designer and Brand Manager for
campaign period
..continued

16. Detailed Scope of Work
Area of Work
Scope of Work
Providing
Creative
Solutions
U and I Brand Solutions shall work in
association with its content writers to develop
communication creative for
• Ads
• Media Release
• Print Ads
• Logos
• Corporate Identity
Also it will try to manage requirements in a
turn around time of 4 to 8 Hrs.
..continued

17. Area of Work
Scope of Work
Ad Releases
U and I Brand Solutions shall determine the
media vehicles necessary for the marketing of
the brand.
Thus U and I Brand Solutions shall take care for
releases into following medias:
• Print Media
• Magazines
• Broadsheets
• TV Media
•Sponsorships
• Air Time Management
• Radio
..continued

18. Area of Work
Scope of Work
Content
Writing
U and I Content Creation team shall work to
develop the content necessary for :
• Media Releases
• Advertorials
• Press Conferences
• News Releases
• Social Media Promotions
• Others if necessary.

19. Commercial Proposal and Terms of Business:
• Contract: The contract will be for the period 4 months.
• Retainer Fee: U and I Brand Solution will charge a retainer fee of Rs
50,000/month (Rupees Fifty Thousand Only per month). This is inclusive
of Account Administration Expenses incurred during the day-to-day
servicing of the business and includes expenses like Telephone costs
(except ISD), local conveyance, courier charges, photocopy charges.
• Other Expenses: The retainer fee referred above does not include
expenses towards events,
travel, hospitality,accommodation and
subsistence when travelling on the Client„s business, translations (“Third
Party Expenses”). Unless otherwise specifically agreed, the invoices of
third party service providers/ suppliers would be paid directly by the
Client .
• Payment terms: The payment to be made bimonthly advance from the
start of the campaign.
• Service Tax: Service Tax as applicable will be charged separately

20. Other Terms:
• Non-Solicitation: Each party undertakes that during the term of this
engagement and for a period of one year following its termination or
expiration, it shall not, without the previous written consent of the other
party, employ or contract the services of any person who was
employed by the other party at any time during a period of 12 months
preceding the date on which the offer for employment is made by such
party.
• Governing Law and Jurisdiction: The Agreement will be governed by
and interpreted in accordance with the laws of the Republic of India, with
the parties submitting to the exclusive jurisdiction of the Courts at Surat.

23. Thank You…