AIESEC Canada Market Qualified Data

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Gordon Ching

AIESEC Canada Market Qualified Leads Data

Marketing Tecnologia Negócios

What do our MQLs
tell us?

Free Powerpoint Templates

Page 1

When they want to leave

Jan to Apr
May to Aug
Sept to
Dec
Next Year

Free Powerpoint Templates

Page 2

What they study
400
350
300
250
200
150
100
50
0

Free Powerpoint Templates

Page 3

Where they want to go
600

500

400

300

200

100

0

Africa

Asia

Eastern
Europe

Middle East

Free Powerpoint Templates

Western
Europe

South
America

Page 4

The GCDP Issues they want
400
350
300
250
200
150
100
50
0

Free Powerpoint Templates

Page 5

The GIP Work Fields they want
400

350

300

250

200

150

100

50

0

Teaching

Marketing

Free Powerpoint Templates

IT

Engineering
Page 6

What they want from us

Professional
Development
Personal
Development
Global Experience
Societal Impact

Free Powerpoint Templates

Page 7

How long they want to leave for
700

600

500

400

300

200

100

0

2-4
Months

4-6
6-8
8-10
Months
Months
Months
Free Powerpoint Templates

10-12
Months

1+ Year
Page 8

Conclusions
Our leads want professional
development and global
experiences

Business students are our biggest
market
Marketing has 300+ MQLs
interested
Entrepreneurship has 330+ MQLs
Free Powerpoint
Page 9
interested Templates

Conclusions
Need to set expectations on
destination
Western Europe is more desirable
location, but no internships there

GIP Teaching has HUGE potential
Biggest GIP interested
Only 8 Education students signed up
(haven’t tapped into that market yet!)
Free Powerpoint Templates

Page 10

Conclusions
People want short term
internships and want to leave
during the summer
Duh....they’re students

Free Powerpoint Templates

Page 11

What we need to do
1. Promote more to Education
students
2. Figure out how to promote the
Professional Development
aspect of GCDPs
3. Sell both GIP Marketing and
GCDP Entrepreneurship to
business students
4. Focus on Eastern Europe and
Asia Powerpoint Templates
as destinations
Free

Page 12

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AIESEC Canada Market Qualified Data

1. What do our MQLs tell us? Free Powerpoint Templates Page 1

2. When they want to leave Jan to Apr May to Aug Sept to Dec Next Year Free Powerpoint Templates Page 2

3. What they study 400 350 300 250 200 150 100 50 0 Free Powerpoint Templates Page 3

4. Where they want to go 600 500 400 300 200 100 0 Africa Asia Eastern Europe Middle East Free Powerpoint Templates Western Europe South America Page 4

5. The GCDP Issues they want 400 350 300 250 200 150 100 50 0 Free Powerpoint Templates Page 5

6. The GIP Work Fields they want 400 350 300 250 200 150 100 50 0 Teaching Marketing Free Powerpoint Templates IT Engineering Page 6

7. What they want from us Professional Development Personal Development Global Experience Societal Impact Free Powerpoint Templates Page 7

8. How long they want to leave for 700 600 500 400 300 200 100 0 2-4 Months 4-6 6-8 8-10 Months Months Months Free Powerpoint Templates 10-12 Months 1+ Year Page 8

9. Conclusions Our leads want professional development and global experiences Business students are our biggest market Marketing has 300+ MQLs interested Entrepreneurship has 330+ MQLs Free Powerpoint Page 9 interested Templates

10. Conclusions Need to set expectations on destination Western Europe is more desirable location, but no internships there GIP Teaching has HUGE potential Biggest GIP interested Only 8 Education students signed up (haven’t tapped into that market yet!) Free Powerpoint Templates Page 10

11. Conclusions People want short term internships and want to leave during the summer Duh....they’re students Free Powerpoint Templates Page 11

12. What we need to do 1. Promote more to Education students 2. Figure out how to promote the Professional Development aspect of GCDPs 3. Sell both GIP Marketing and GCDP Entrepreneurship to business students 4. Focus on Eastern Europe and Asia Powerpoint Templates as destinations Free Page 12

AIESEC Canada Market Qualified Data

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AIESEC Canada Market Qualified Data