Making the Case for New Media in Your Communications Program

Making the Case for New Media In Your Communications Program Matt Howard Renee Basick

Introductions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Communications Divide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Communications Divide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

II. Exploiting Web 2.0 for Communications

What Is Web 2.0? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Is a Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How Big is Blogging? ,[object Object],[object Object],[object Object],[object Object]

Blogging in Higher Ed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: Law School Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: Law School Faculty Blog

Case Study: Law School Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blog Functionality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Widgets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RSS Feeds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is RSS? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Who Produces RSS Feeds? ,[object Object],[object Object],[object Object]

User Benefits ,[object Object],[object Object],[object Object],[object Object]

RSS Feed Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content and Technical Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Distribution Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Podcasts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Is a Podcast? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Podcasting in Higher Ed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Distribution Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Value for Your College ,[object Object],[object Object],[object Object],[object Object]

Case Study: CHIASMOS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: CHIASMOS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: CHIASMOS ,[object Object],[object Object],[object Object],[object Object]

Social Media: MySpace ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media: Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media: YouTube ,[object Object],[object Object],[object Object]

HTML Email ,[object Object],[object Object],[object Object],[object Object]

Strategic Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating Your HTML Email Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

III. Integrating New Media in Communications Plans

Integrating New Media in Communications Plans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding your stakeholders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Identifying unmet needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding your organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Target and position ,[object Object],[object Object],[object Object],[object Object]

Creating Your Message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: Participate Campaign ,[object Object],[object Object],[object Object],[object Object]

Case Study: Participate Campaign

Case Study: Participate Campaign ,[object Object],[object Object]

Communication Process & Vehicle Selection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is your communication mix? How do you currently communicate / interact? Are these communications “strategic”? Are they aligned to user needs?

Budget, Staffing, Schedule ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Thanks! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Making the Case for New Media in Your Communications Program

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