My presentation for the not-for-profit IT conference, Connecting Up Australia 2009, held on 11th-13th May 2009 in Sydney: Social media is having a dramatic affect on society. For the non-profit sector this is a fantastic opportunity to engage with people in new ways. What you may not realise is how this social computing approach can actually help your organisation to have more impact for less effort than has been possible before.

1. More IMPACT
LESS effort
with SOCIAL computing

2. Agenda

4. ➡ 475 million adult internet users worldwide, of
these 5.1 million are Australian.
➡ PhD research by Headshift Australasia’s Anne
Bartett-Bragg into the Generation Y & X age group
shows that they interact and behave online quite
differently.
➡ Other research, released by comScore in July
2008, found heavy social network site users spend
22 hours per month on their favourite sites.

6. dothegreenthing.com
Breadth of
engagement

7. enabledbydesign.org
Improving
lifestyles of
those with
disabilities

8. patientopinion.org.uk
Tangible
service
improvement

9. mentornet.net.au
Social change

10. ruralcommunities.gov.uk
Giving isolated
groups a voice

11. Some themes in these examples
➡ Use of Web-standards, API’s and light
connections with other Web-based social media.
➡ Customisation of ‘social’ software platforms to
specific social ‘work flows’.
➡ Hosting on the Web, even if restricted to internal
users.
➡ Built using collaborative, user-centred, agile
approaches - people, process, technology and
content.

12. Dams and Waterfalls

13. A Social Computing Approach

14. Tips
➡ Plenty of free tools to learn and experiment.
➡ Look at total cost and don’t reinvent the wheel.
➡ Think of both big and small projects.
➡ Understand the social flows and patterns.
➡ Use social computing for social media.

15. And don’t miss the people in the software...

16. More info...
• www.headshift.com
• twitter.com/chieftech
• http://chieftech.blogspot.com/
• james.dellow@headshift.com

17. Acknowledgements
• ULTIMATE FACEBALL!!1! http://www.flickr.com/photos/
35468159852@N01/449142212/
• Web2.0 mosaic http://www.flickr.com/photos/38733412@N00/2053289691/
• Teamwork (from below) http://www.flickr.com/photos/
17051270@N08/2728679996/
• kinzua dam close up http://www.flickr.com/photos/
98777704@N00/1111029136/
• Google Lego 50th Anniversary Inspiration http://www.flickr.com/photos/
16441028@N00/2226178289/
• SNDRV 2.0 http://www.flickr.com/photos/94549193@N00/3329968159/
• Lego people http://www.flickr.com/photos/joeshlabotnik/305410323/