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Marketing resources for libraries. A handout to supplement the Maximum Marketing/Minimum Investment session for the WebJunction Online Conference, 2010.

Educação

Maximum Marketing / Minimum Investment

Marketing Resources for Libraries

Online:
• WebJunction Marketing: http://ks.webjunction.org/marketing
• The M Word: Marketing Libraries blog: http://themwordblog.blogspot.com/
• The Librarian is In http://blogs.bcr.org/publiclibraries/
• Library Journal – Bubble Room
http://www.libraryjournal.com/blog/820000682.html?nid=4715
• Marketing-Mantra-for-Librarians http://marketing-mantra-for-
librarians.blogspot.com/
• Talking Books Librarian http://talkingbookslibrarian.blogspot.com
• Beth’s Blog: How Nonprofits Can Use Social Media
http://beth.typepad.com/beths_blog/

Paper:

Dempsey, Kathy. The accidental library marketer. 2009. Medford, NJ:
Information Today. ISBN 978-1-57387-368-0

Dowd, Nancy, Mary Evangeliste & Jonathan Silberman. Bite-sized marketing:
Realistic solutions for the overworked librarian. 2010. Chicago, IL: American
Library Association. Item Number: 978-0-8389-1000-9

List prepared by:

Janie Rutherford, Communications Specialist, State Library of Kansas,
janier@kslib.info

and

Cindi Hickey, WebJunction Kansas Coordinator, State Library of Kansas,
chickey@kslib.info

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M&M Marketing Resources

1. Maximum Marketing / Minimum Investment Marketing Resources for Libraries Online: • WebJunction Marketing: http://ks.webjunction.org/marketing • The M Word: Marketing Libraries blog: http://themwordblog.blogspot.com/ • The Librarian is In http://blogs.bcr.org/publiclibraries/ • Library Journal – Bubble Room http://www.libraryjournal.com/blog/820000682.html?nid=4715 • Marketing-Mantra-for-Librarians http://marketing-mantra-for- librarians.blogspot.com/ • Talking Books Librarian http://talkingbookslibrarian.blogspot.com • Beth’s Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/beths_blog/ Paper: Dempsey, Kathy. The accidental library marketer. 2009. Medford, NJ: Information Today. ISBN 978-1-57387-368-0 Dowd, Nancy, Mary Evangeliste & Jonathan Silberman. Bite-sized marketing: Realistic solutions for the overworked librarian. 2010. Chicago, IL: American Library Association. Item Number: 978-0-8389-1000-9 List prepared by: Janie Rutherford, Communications Specialist, State Library of Kansas, janier@kslib.info and Cindi Hickey, WebJunction Kansas Coordinator, State Library of Kansas, chickey@kslib.info

M&M Marketing Resources

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