2. CAMPING & OUTDOOR GEAR
Special thanks to Campmor!
Shop away! http://www.campmor.com
Learn a ton! http://outdoors.campmor.com
FOR A DISCOUNT CODE GOOD UNTIL 11/22 – ASK ME!
3. QUICK QUESTIONS
1. Agency? In-House?
2. B2B? B2C?
3. Content Creator? Manage Creators? Manage the
Creator Managers?
4. Who loves Data? Analytics?
5. Who is ready for 4PM and the Wrap-Up?
@daver
8. EDIT FLOW: EXAMPLE EMAIL ALERT
1
A new editorial comment was added to Post #4241 "Spring Water Sports"
Dave) said on April 18, 2013 at 5:00 PM:
This post is good to go. Let me know if you have any questions and/or comments.
- Dave
2
-------------------== Actions ==
Reply: http://outdoors.campmor.com/wp-admin/post.php?post=4031&action=edit#editorialcomments/reply/629
Add editorial comment: http://outdoors.campmor.com/wpadmin/post.php?post=4031&action=edit#editorialcomments/add
Edit: http://outdoors.campmor.com/wp-admin/post.php?post=4031&action=edit
View: http://outdoors.campmor.com/?p=4031
You can see all editorial comments on this Post here:
http://outdoors.campmor.com/wp-admin/post.php?post=4031&action=edit#editorialcomments
1. You will receive this when a Post has been updated and assigned to you.
2. Click on the link after “Edit” to be taken directly to the page.
@daver
16. BY HAND
• Link : http://www.socialsiteexplorer.com/
• Link: http://www.sharedcount.com/
@daver
17. BY WP PLUGIN – SLICK SOCIAL BUTTONS
• Link :
http://www.designchemical.com/blog/index.php
/wordpress-plugins/wordpress-plugin-slicksocial-share-buttons/
@daver
18. BY 3RD PARTY
• Link : https://socialcrawlytics.com
@daver
22. NOT THE PLATFORMS YOU WERE LOOKING FOR?
@daver
Source: http://www.flickr.com/photos/lens-cap/8659812852/
23. CONTENT TYPE
% of total social traffic
pictures
Personal
Story
product
comparison
resources
music
health
infographic
expert tips
tutorial
main Page
@daver
Source: http://www.covario.com/2013/08/measuring-your-content-marketing-effortswith-rio-seo-social-analytics-5/
24. GOALS OF ANALYSIS
1. Understand what worked on each platform
2. Look at ways to repeat (don’t over do it!)
3. Look at what could have gone wrong with pieces of
content
• NFL Theory
4. Look at what to test next
5. ABT (Always Be Testing)
6. And lastly, don’t forget that just because it failed
once, it doesn’t mean it will fail again.
• Wednesday Theory
@daver
30. BY 3RD PARTY
• Link : http://www.rioseo.com/socialretargeting-and-social-analytics/
% of total social traffic
pictures
Personal Story
resources
product
comparison
music
health
infographic
expert tips
tutorial
main Page
@daver
Disclaimer: Rio SEO is a Covario company.