1. Give Kids a
Toothbrush
Campaign
http://fundly.com/cdsfoundation
http://on.cds.org/give

2. Online Philanthropy
In 2010:
13% • $1.3 billion raised online, a
Online Giving 63% increase since 2008
• Average online gift was $92
2010 giving • Growth rate for online
donations was 30-55%

3. Social Media Changes Everything

5. 1 tweet=
3,700+
people

6. “I think this is a great cause!”
--David Boyce, CEO of Fundly

7. Social media increases donation
yield by 52%, on average

8. Progress in One Week
• $3,055 in donations
• 19 donations and 19 supporters
• 71 click-throughs to donation page; 33 unique
visitors
• Conversion rate of 58%!

9. Next Steps for Online Campaign
• Increase presence on CDS social media
channels, Facebook and Twitter
• Include in CDS emails, which includes 12,000
subscribers
• Play video on buses during Midwinter Meeting
and on site at McCormick Place
• Signage throughout McCormick with links and
QR codes to donate

10. Volunteer/Board Checklist
• Make donation
• Set up personal fundraising page
• Share your efforts on your Facebook page and
by email
• Thank or acknowledge donors and supporters
• Follow your donors and supporters on Fundly