2. Social Media Marketing a positive and lasting impression on a
company’s brand.
Strategy
Social Media Channels Utilised:
Objectives Facebook, Twitter
Method of Social Engagement:
Based on our previous consultation with your
business, we analysed the requirements that Content Curation, Content Marketing
were derived during our meeting and created & Quick Posts.
a list of objectives we believe have to be met Number of Likes On Facebook: 249 as
in order to produce a successful social media of 28/06/2012
marketing strategy for Caxton Manor.
• Engage with existing customers
• Target new clientele
• Develop relationships with key
influencers
• Boost positive buzz about company
across online social media platforms
Quintessentially Events is an award winning
event management company delivering
exceptional events around the globe for the
world’s leading brands and the most
discerning individuals.
Social Media Channels Utilised:
Facebook, Twitter, YouTube, LinkedIn
Method of Social Engagement:
Content Curation, Content Marketing
Your Target Market & Quick Posts, Welcome Tab on
Facebook.
Number of Likes On Facebook: 1317
as of 28/06/2012
What are your competitors
Our Strategy
doing?
Based on our in-depth research into the
The 88 Events Company comprises of events
events management sector, we have
design experts. They design events that create
developed a comprehensive strategy which
we believe will be very effective for your
3. business and yield a high ROI. Our strategy media channels can be simultaneously
has been broken down into 4 stages to bring a updated from one source. We will develop a
concise and jointed approach to our social custom made Facebook tab which can serve
media development process. as a gateway to your official website and
further allow the organisation to engage with
its clients.
Brand Consistency
Our designs will accommodate all necessary
Social Media Channels to Utilise social media requirements and will be
consistent with your current brand strategy.
After conducting an analysis on your
competitors, we determined that Facebook,
Twitter, YouTube and LinkedIn were the most
popular networks currently being utilised for
marketing purposes.
The table below shows that Facebook is the
most widely used social network by event
management companies in Europe.
Social Networking Profile Development
LinkedIn profile: We will develop a
LinkedIn Profile for Caxton Manor
Facebook page: We will restructure
Caxton Manor’s Facebook business
Page
Twitter page: Synchronize your
Facebook business page with your
Twitter page.
Post frequently. Readers won’t have
Social Media & Events Report 2011. Amiado.com
a reason to follow you on Twitter or
check your Facebook page if they
don’t expect new content regularly.
Stage 1: Customize & Develop
Social Media Channels
As a leading social networking site for
Design
professionals. LinkedIn is perfect for B2B
organizations and can be used to reach out to
We will enhance Caxton Manor’s official
companies and working professionals.
Facebook business page, this will help
consolidate all the services you offer under
one Facebook platform. We will integrate
your other social media channels i.e. LinkedIn
and Twitter under one hub to ensure all social
4. LinkedIn is perfect for a B2B business like Stage 2: Customer Engagement
Caxton Manor looking to market and sell to a
specific businesses in a particular Methods
demographic.
Content Marketing
Content Marketing is the process of sharing
relevant brand/services information in order
• Synchronize goals and resources: We to engage with existing customers and attract
focus on your target audience. new customers on social networking sites.
• Feedback: We will use twitter to Caxton Manor should deliver brand related
share information with people content by using the following method.
interested in Caxton Manor, gather Story Telling
real-time market intelligence and
feedback and build relationships with As a B2B company, your target market may
customers, partners and other not necessarily want to be bombarded with
individuals. straight service information but will be more
interested in your solutions to customer
• Add value: Our strategy will be to problems and customer success stories. Since
share industry tips, news and insights discretion is an important factor with your
client relationships, you can describe
solutions you provide with accompanying
non-revealing pictures.
Our strategy will be to engage customers and
fans on your Facebook business page. Having
a strong presence on Facebook will boost
Caxton Manor Social Media and online
identity.
• Promote: services, staff, brand
through intuitive posting and
conversations.
• Leverage: We will use the Facebook
platform to create awareness, boost
company brand, promote
Telling stories about your employee activities
services/events and increase
is also very important because in B2B
interaction with your business in a
relationships trust is an important factor and
social manner. We can create a
showing the faces driving the business
custom Facebook tab to act as a
through pictures or videos can be very
gateway to your official website.
effective in building strong relationships.
5. QUICK POSTS Stage 3: INFORMATION
Caxton Manor can use this social media DELIVERY SYSTEM
engagement method by delivering simple,
short and effective posts of relevant subjects In order to effectively post relevant
information on all your social media channels
on your social media channels. This method
simultaneously, a social media management
should be used for real time or scheduling system (SMMS) will be utilised.
posting options.
Content Curation
Content Curation is the act of discovering, Upon conducting an in-dept analysis on a
gathering and presenting digital content that number of SMMS platforms we decided
is related to a specific subject matter. Caxton HootSuite SMMS was the best online system
Manor can share third party news articles, to manage your social media channels.
pictures and videos to drive interest on your
HootSuite is a social media management
social media channels which will indirectly
system for brand management. The system’s
attract customers to view available services
user interface takes the form of a dashboard,
on your website.
and supports social network integrations
for Facebook, Twitter, LinkedIn,
Google+, Foursquare, Mixi, MySpace, Ping.fm
and WordPress.
Companies using hoot suite
6. Stage 4: Data Analysis and ANALYTICS & REPORTING DATA FLOW
Reporting
Data Analysis
To understand how your social media
channels are performing and gain intelligence
on your audience, we will conduct a regular
analysis on your social media data.
HootSuite is a great tool to carryout analysis
on data from various social media sources.
Information such as total number of likes
from your Facebook business page, total
Facebook reach, number of Twitter followers
etc can be extracted from HootSuite.
Analytics Reports
HootSuite combines social media analytics
Project Delivery Team
integrations to create comprehensive reports
that can be shared with any HootSuite user,
not just team members.
Custom reports can be scheduled to be
generated and delivered to your business on a
daily, weekly, bi-weekly or monthly basis so
that everyone is up-to-date with your social
media campaign results.
We will use HootSuite to communicate the
volume, visibility, and perception of your
social initiatives with your company to
identify successes and opportunities for
improvement.
7. About The Author About SpreadBox
SpreadBox is a social media marketing
consultancy which specializes in producing
high definition online videos and custom built
social network profile pages to enable
businesses to effectively promote their
services and identity across social media
networks. We use high quality video recording
equipment to capture the best shots possible
for your web video.
We assist organizations in developing a
strategy on how to reach out to new
customers and to communicate with their
existing customer base through social media.
Michael Chinwuba is a social media consultant We also design and implement simple,
at SpreadBox Ltd. engaging and social media friendly websites.
Michael has a passion for providing clients
with strategic advice on how best to utilize
digital channels to boost their online presence
and increase revenue.
Michael has attained a Bsc in Computer
Communications & Networks from the
University of Westminster and an Msc in
Business Management from Imperial College
London.
