Surveys show that most journalists and bloggers use search engines and organization websites to research stories. This deck provides some best practices for providing resources to the media so that your site becomes a go-to depot for your issues.

1. Online Newsrooms The Feed: Volume I, Issue 5

2. About Cheryl Contee Cheryl is a Web 2.0 and Social Media expert with over 13 years of expertise. She is a partner and consultant at Fission Strategy, and also co-founder of and blogger for Jack and Jill Politics.

8. Breaking News Include hyperlinked headlines on home page if your newsroom is part of a larger website

9. Other Content Use readable and concise content (preferably in HTML language to help search engine optimization)

10. Other Content Calendar of events, archived releases, awards.

11. Contacts and Sources

12. Contacts and Sources Brief bios, photos and links to articles

13. Contacts and Sources

14. Visuals: Downloadable Photos

15. Visuals: Graphics, Charts and Maps

16. Video Tools to use: Vimeo, YouTube

19. RSS To distribute and syndicate content

20. RSS Set up an RSS subscription option in your newsroom with free online services such as FeedBurner.

21. Attracting Visitors Search engine optimization: use key words strategically (in titles, headlines, summaries, etc)

22. Attracting Visitors

23. Tracking visitors: Google Analytics

24. Putting it All Together

26. Resource Media’s New Communications Initiative is a program designed to increase the understanding and application of new communications trends and technologies. About NCI

27. To subscribe to The Feed or for more information, go to www.resource-media.org/feed or contact Liza Pike at [email_address]