8. 70% should answer what the public needs
How-To DIY
Frequently Asked Questions
Helpful Resources
20% should be other people’s content
Generates participatory ownership
Enhances Trust
10% should be your own agency content
WHAT TO POST
#smPDX
9. When Information is Relevant
If You Are In the Midst of an Emergency,
Be concise & Broadcast-focused
Monitor Enough to Know the Trending Concerns
If The Emergency Is Happening Elsewhere,
Ask: What Might My Community Want to Know?
If You Are NOT In an Emergency,
Choose a Posting Rhythm that Meets Your Resources
In a Timely Fashion
Time of Day Can Influence Engagement
WHEN TO POST
11. Interact
Embrace the Holidays
Choose Themes
Do Social Good
Solve Problems
Create & Use Active Hashtags
Feature Your Followers
Promote Across Platforms
If you want to engage with Internet Meme’s,
do it early….within 1-2 weeks of hype.
CONTENT IDEAS
12. Getting Comfortable with Making Video’s
Be Nimble Enough to Host Your Own Press Conference
Practice Taking Pictures
Communicate Without Words
Think Constantly About What You Can Share
Watch Your Community…. Be Connected
Be Fun
BE READY BY….
13. Use the “Holiday Dinner”
rules….
Be Aware of Politics
Avoid Religion
Focus on Facts
Be Non-Judgmental
Negative Comments…
Embrace Educational
Opportunities
Communities will self-
regulate
Be clear on your content
management rules
DANGEROUS CONTENT
14. Contact Information
Cheryl Bledsoe (@cherylble)
Emergency Management
Cheryl.Bledsoe@clark.wa.gov
360-992-6270
Social Media Projects
cherylble@gmail.com
503-250-4882
QUESTION & ANSWER TIME
Can’t quite remember your question?
Tweet @CherylBle for more discussion