Social Media Workship | MESH | Indiana | October 2013

1. Cheryl Bledsoe,
Clark Regional Emergency Services Agency (CRESA)
On Twitter as @CherylBle
Social Media:
Policy Development

2. Session Objectives
 Know Your Engagement Strategy
 Understand the Hurdles
 Tips for Managing Expectations

3. Audience Pulse Check…..

4. Why Should You Care?
Situational
Awareness
Direct
News
Media
Evaluate
PR
Strategy
Crowd-
Source
Solutions

5. Most Important Reason:
Relationships

6. Engagement Strategies
Do Nothing
Monitor Only
One-Way Engagement
Two-Way Engagement

7. Option 1: "Do Nothing"
Know the following facts:
Public expectations are changing
Conversation May Already Be Underway, or
Your agency is unknown to the public and
perhaps should be
Traditional news cycle no longer exists
You may be the direct link to people

8. Option 2: Monitoring
 Listen to the online conversation
 Watch the news in real-time
 You don’t need to open an account to watch

9. Option 3: One-Way Engagement
 Broadcasting
 You Talk, Others Listen….you hope.

10. Option 4: Two-Way Engagement
 Understand that people don’t naturally care about you
 Relationship-building results in largest return on
investment.
 Games & Contests Work

11. What to Expect Next…

12. The Policy Hoops
Human Resources
Information Technology
Legal Issues

13. Your Social Media Strategy
May Require Cultural Change
Examine your agency’s position on values of
transparency, customer service, and creativity

14. Policy Considerations
 Identify a Team
 Explore Your Organizational Risk Tolerance
 Review (& Update?) Office Code of Conduct
 Review (& Update?) Privacy Expectations
 Separate Overall Social Media Policies from Site-
Specific Protocols
 Don’t Reinvent the Wheel
http://socialmediagovernance.com/policies.php

15. After the Policy…
 Have Your Policy Reviewed by Legal
 Review Annually
 Train & Education Employees

16. Managing Expectations
 Policy Development Can Be Slow
 Resistance Needs to be Addressed
 Listen for the Interest
 Focus on Agency Values
 Patience is Required
 Celebrate Baby Steps

17. Questions & Discussion??
Cheryl Bledsoe,
www.sm4em.org
cherylble@gmail.com
503-250-4882